Anthony Salerno

Anthony Salerno Email and Phone Number

Nashville, TN, US
Anthony Salerno's Location
Nashville Metropolitan Area, United States
Anthony Salerno's Contact Details

Anthony Salerno personal email

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About Anthony Salerno

Anthony Salerno is an Associate Professor of Marketing at Vanderbilt University's Owen Graduate School of Management, with a specialization in consumer behavior. His research examines how our goals and emotions influence our consumption habits. Anthony has extensive knowledge of all aspects of the research process and his research has been covered in The Wall Street Journal, Forbes, The Miami Herald, Huffington Post, NPR, NY Daily News, Newsweek, and Women's and Men's Health Magazines among others. In addition to his research experience, Anthony has industry experience with Amadeus, McGraw-Hill, and Johnson & Johnson.

Anthony Salerno's Current Company Details
Vanderbilt University - Owen Graduate School of Management

Vanderbilt University - Owen Graduate School Of Management

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Associate Professor Of Marketing
Nashville, TN, US
Anthony Salerno Work Experience Details
  • Vanderbilt University - Owen Graduate School Of Management
    Associate Professor Of Marketing
    Vanderbilt University - Owen Graduate School Of Management
    Nashville, Tn, Us
  • Vanderbilt University - Owen Graduate School Of Management
    Associate Professor Of Marketing
    Vanderbilt University - Owen Graduate School Of Management Aug 2021 - Present
  • University Of Cincinnati
    Associate Professor Of Marketing
    University Of Cincinnati Aug 2019 - Aug 2021
  • University Of Cincinnati
    Assistant Professor Of Marketing
    University Of Cincinnati Jul 2014 - Jul 2019
  • University Of Miami
    Ph.D. Candidate In Marketing
    University Of Miami Aug 2009 - May 2014
    Coral Gables
    •Researched how affect and emotion regulation, goal pursuit, and self-regulation all intertwine to influence consumer behavior. •Investigated how competitive intelligence searches are conducted by firms using B2B tools.•Presented at major marketing and psychology conferences to audiences exceeding 100 people.•Programmed and analyzed the results of over 150 studies using advanced statistical analyses to test hypotheses.•Mentored an undergraduate honors student weekly in the completion of his senior honors thesis.
  • Amadeus It Group
    Corporate Business Intelligence Intern
    Amadeus It Group Feb 2013 - Dec 2013
    Miami/Fort Lauderdale Area
    •Collaborated in the development of a strategic value proposition for current and prospective customers in the online travel agency industry. Delivered to the Chief Marketing Officer of N.A., who integrated it into the marketing and product development strategy for 2014.•Developed a segmentation model/gap analysis used by Sales and Product Management to better address target customers.•Implemented research to measure key performance indicators according to customer segment. Analyzed data in SPSS using regression modeling to predict satisfaction, brand loyalty, and likelihood of recommending.•Analyzed results of the annual customer service survey for customers in N.A. and Latin America. Performed content analysis to provide insights and recommendations for underperforming areas to senior management.•Conducted secondary market research on the travel technology startups in the U.S. to aid Sales in identifying startups as potential new customers.•Analyzed public financial data of the major players in the online travel agency industry and identified trends in their costs and expenses to help inform future business initiatives for Amadeus.
  • Mcgraw-Hill Higher Education
    Consultant
    Mcgraw-Hill Higher Education Jan 2010 - Jun 2010
    •Collaborated with other marketing professors across the country in the creation of an online study companion for undergraduate students using the second edition of the McGraw-Hill book, “Marketing” by Dhruv Grewal and Michael Levy.•Created learning objectives and questions assessing completion of learning objectives for multiple chapters within the book.
  • The Um Mood And Anxiety Lab
    Research Assistant
    The Um Mood And Anxiety Lab Sep 2007 - May 2009
    Coral Gables, Fl
    •Assisted in a lab at the University of Miami examining how cognitive operations and individual differences in mood regulation and emotions influence the risk of developing depression and anxiety disorders.•Completed a senior honors thesis paper on the relationship amongst different emotion regulation strategies and an individual's trait anxiety levels.•Conducted experiments with student and clinical populations which examine how attention and memory processes in individuals are linked to rumination and emotion dysregulation.•Interviewed potential participants by phone using a very specific list of criteria and determine if caller suffers from depression or social anxiety disorder (SAD).•Collaborated with graduate students in the design of various cognitive tasks that elicit different emotional responses based on the wording of the tasks.
  • Johnson & Johnson
    Marketing Intern
    Johnson & Johnson May 2007 - Aug 2007
    Skillman, Nj
    •Developed a competitive overview for the Mass Class of Trade Body Wash category. Established a comprehensive database of price point, key claims and positioning for 4 leading brands. •Created a competitive database of Mass facial moisturizers, focusing on Anti-aging segment. Identified key points of differentiation for RoC® brand.•Acquired training in crafting compelling consumer claims for both new and existing products.•Learned how to construct quantitative surveys and applied skills in employee panel.
  • Pure Biotech Llc
    Product Manufacturer
    Pure Biotech Llc Feb 2004 - Aug 2005
    Middlesex, Nj
    •Manufactured diagnostic kits and lab research supplies. •Gained broad, working knowledge in the field of science.•Handled quality assurance of products manufactured.

Anthony Salerno Skills

Research Market Research Data Analysis Spss Consumer Behaviour Marketing Statistics Quantitative Research Psychology Public Speaking Survey Design Online Research Sas Research Design Survey Research Writing Qualtrics R

Anthony Salerno Education Details

Frequently Asked Questions about Anthony Salerno

What company does Anthony Salerno work for?

Anthony Salerno works for Vanderbilt University - Owen Graduate School Of Management

What is Anthony Salerno's role at the current company?

Anthony Salerno's current role is Associate Professor Of Marketing.

What is Anthony Salerno's email address?

Anthony Salerno's email address is anthony.salerno@uc.edu

What is Anthony Salerno's direct phone number?

Anthony Salerno's direct phone number is +173246*****

What schools did Anthony Salerno attend?

Anthony Salerno attended University Of Miami - School Of Business, University Of Miami.

What are some of Anthony Salerno's interests?

Anthony Salerno has interest in Social Services, Weightlifting, Skiing, Gardening, Traveling, Scuba Diving, Reading.

What skills is Anthony Salerno known for?

Anthony Salerno has skills like Research, Market Research, Data Analysis, Spss, Consumer Behaviour, Marketing, Statistics, Quantitative Research, Psychology, Public Speaking, Survey Design, Online Research.

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