Anthony Guagliardo Email & Phone Number

Designing effective e-commerce business strategies, building great consumer focused products, & launching successful media campaigns into new online sales platforms to increase businesses bottom line by leveraging their targeted audiences through multiple marketing channels and ad platforms.• Oversee and direct all phases of the projects’ life cycle, identifying potential issues and implementing key improvements, collaborating on business strategy, product scope, site design and construction, marketing execution/campaign deployment for key ecommerce brands and products. • Analyze current client business/product strategies & formulate new strategies that increase revenue growth, audience scope, and brand awareness. Research, compile, & define project documentation for analysis to drive the product/project through development, and research existing product offerings for additional requirements through initial client & stake holder meetings, development meetings, demos, Q&A feed back sessions, etc.• Forecast and map specific product timelines in collaboration with designers and developers utilizing agile methodologies to create weekly scrum targets in tracking software to create, track, & manage users stories. Research, locate, and acquire products to test in niche ecommerce markets, intended to establish a profitable sales model though consistent testing and market insight. Build & establish manufacturer & supplier relationships...• Lead the creative vision for client ecommerce brands, websites and funnels, including the design, wireframe, coding, and management of the sites and their digital media channels. Define project requirements in terms of UI/UX layouts, color scheme, logos, branding material, and other social media content. • Define, create, and market customer acquisition and retention campaigns using current marketing techniques, directed through internet channels, such as YouTube ads, social media ads and posts, email, and chat platforms. Design...

Westlake, Texas, Us

Schwab’s Digital Messaging Product, Engineering, & leadership teams came together to craft a new fluid customer messaging experience through integrated communications with real-time response capabilities to successfully deliver over 2 billion marketing & account messages to clients in 2022.• Multi-phase approach to gather and analyze project requirements through collaborating with the global product management team to discuss, define, & deliver an integrated online financial services experience for Schwab’s billion dollar client acquisition initiative. Managing the business priorities in scope & delivery through initiative roadmaps, quarterly planning, and architectural analysis an design, etcetera.•Collaborate and discuss the implementation of new designs and features, attending weekly architecture and planning meetings with Product Owners, Program and Project Managers, Dev & QA leads, and internal stakeholders to strategize and provide platform-specific feedback for feature initiatives and requirements. • Product manager for the system integrations team that implement vendor apps & systems that are key components of the platform’s client /partner messaging platform delivering realtime mobile messaging capabilities to benefit the consumer demand. Created technical documentation in support of these integrations, create use cases, and generate many users stories fo the development, & testing teams. • Work with the leads to gather & compile documents, define requirements based on project needs, while tracking user stories in Jira, and Confluence for agile project methodologies, defining all business requirements in alignment with the project’s initiatives epic plan feature schedule. Schedule and facilitate multiple bi-monthly pre-planning meetings with product managers, development leads, and stakeholders to align & define the scope of the work to be delivered, through a tracking system managing all epics and user stories with business requirements.

Chicago, Illinois, Us

Working with varied and diverse clients from all over the globe to create & define specific digital solutions for their MVP product. Multi-phase approach to gather & analyze project requirements through collaborating with the client, internal teams, and stakeholders, to be able to create high level BRD’s, presentations, roadmaps, etc. to present a product focused solution that targets the clients sales and customer goals.• Define & utilize the business roadmap and document requirements, to define and solve the ideal product, product experience, service solution. Define and create specific tasks for the design, marketing, development, & qa teams to be able to build the digital product that personifies the product vision. Manage the execution of the tasks, resulting in a market ready product to deploy on the clients desired digital market place.• Research, compile, and create project documentation; roadmaps, BRDs, presentation decks, to define requirements based on project needs, while tracking user stories within an agile framework, by defining all business requirements in alignment with the project’s defined milestones. Roadmap product timelines in collaboration with designers and developers utilizing agile methodologies to create weekly scrum targets in tracking software to create, track, & manage users stories. • Facilitate meetings with LOB, product group, design team, development team, content team, and to create all features in alignment with business’s product vision and product MVP launch initiative. Attend scrum dailies to communicate the features in the product strategy related to the agile dev methods; review and evaluate each project and story to audit for the internal client requirements. Evaluate, test, & accept user stories based on acceptance criteria, collaborating with the design, content, & development teams on the functionality of the features including any known defects.

Charlotte, North Carolina, Us

Execute the executive product vision for the new Truist client website, managing the implementation of features for design, content and functionality of the user experience, and working with stakeholders to create the necessary documentation to efficiently create and develop the best product experience for the client, ultimately driving revenue and market share in the financial banking market.• Collaborate and discuss the implementation of new designs and features, attending weekly UI/UX meetings with product, design, marketing, legal & compliance, internal stakeholders, and external partners to strategize and provide platform-specific feedback for feature requirements. • Research, compile, and expand upon project documentation, define requirements based on project needs, while tracking user stories within an agile framework, by defining all business requirements in alignment with the project’s MOE iteration schedule. Facilitate meetings with LOB, product group, design team, development team, content team, and to create all features in alignment with business’s product vision and product MVP launch initiative.• Attend scrum dailies to communicate the features in the product strategy related to the agile dev methods; review and evaluate each project and story to audit for the internal client requirements. Evaluate, test, & accept user stories based on acceptance criteria, collaborating with the design, content, & development teams on the functionality of the features including any known defects. • Assist in overseeing the implementation of the product roadmap, which lists all product features, set item priorities, and coordinated key project goals through an Safe Agile development environment.

Tampa, Fl, Us

Create, develop, market, and manage software and AR, VR, & 3D Digital solutions for the Residential Home Building Industry, Consumer Products, Client R&D Services, and including solutions for Start Up companies.• Oversee consumer production services including all phases of the projects’ life cycle, identifying issues and raising them to the production team, writing project requirement documents. Implementing key improvements, collaborating on with client’s business strategy, product scope, providing analysis on consumer market research.

Create a unified holistic vision for all client projects and staff developers, successfully overseeing and creating quality products through key coordination and alignment with departments and stakeholders throughout the creative, development, and deployment/launch process.• Oversee and direct all phases of the project life cycle, identifying potential issues and implementing key improvements, collaborating on business strategy, product scope, product design, marketing execution/campaign deployment for key products.• Analyze current client business/product strategies & formulate new strategies that increase revenue growth, audience scope, and brand awareness. Research, compile, & define project documentation for analysis to drive the product/project through development, and research existing product offerings for additional requirements through initial client & stake holder meetings, development meetings, demos, Q&A feed back sessions, etc. Forecast and map specific product timelines in collaboration with designers and developers...• Lead the creative teams in producing the creative vision for mobile software applications, web apps, ecommerce websites, & marketing campaigns. Define project requirements in terms of UI/UX layouts, color scheme, logos, brands, and graphical elements. Assist in the creation of marketing campaigns...• Define & conduct A/B Split testing parameters for web apps, ecommerce websites, sales funnels, and marketing campaigns, while analyzing the live user data trends to adapt the designs accordingly to maximize usability, customer reach, and product sales. Develop QA testing environments, testing and implementing public beta test operations prior to launch. • Oversee delivery and launch of all new product releases, providing key support throughout the development life cycle. Provide final post-mortem and project life cycle review, guiding team members to promote key improvements during the next project cycle.

Dallas, Tx, Us

Execute and direct the product vision for the Apple and Roku TV mobile platforms, managing product life cycle and assisting the development teams from initial product conceptualization and development of DIRECTV NOW video applications for TV, iPad, and iPhone applications. Oversaw the Implementation of the Product Roadmap which listed all product features, set item priorities, and coordinated key project goals. • Collaborate and discuss the implementation of new designs and features, attending weekly UI/UX meetings with Product Owners, Designers, Managers, and internal stakeholders to strategize and provide platform-specific feedback for feature requirements. • Research and define user stories for Agile project methodologies, defining all business requirements in alignment with the project’s epic plan feature schedule. Schedule and facilitate bi-monthly pre-planning meetings with Project Managers, Development Leads, and Scrum Masters to align all user stories with business requirements.• Create and collect documentation to create knowledge libraries that support all project development features. Collaborate with key departments to discuss and strategize on backlog items, prioritize user stories for upcoming sprints, and develop/implement resolution plans. • Facilitate and run bi-monthly internal demo meetings for scrum team presentations to communicate working features as related to user stories; review and evaluate each project and story to audit for internal client requirements. Audit and evaluate user stories based on acceptance criteria, collaborating with the development team on missing features and defects. • Review, prioritize, and resolve quality issues through collaboration with Quality Assurance and User Testing departments, meeting and discussing items during weekly triage meetings. Monitor and maintain all product roadmap items/features items due for delivery, collaborating with the Project Marketing Manager to ensure a quality delivered product.

Independence, Ohio, Us

• As a front-end UI Developer, I helped build the web interface modules of their web-based application. This web application would assist franchisee owners through selling/processing/fulfillment/marketing/customer acquisition for their products and services.• Attended daily & weekly meetings for UI/UX design directives of the web application. These updates set the design standards and workflow for our team to complete the tasked module(s), keeping the vision of the entire application coherent.

Co-Founder of “Daily eats,” Oversaw the business & product vision of the startup, and was instrumental in securing Angel Investor funding for the project, including the development of the client-side & consumer apps, marketing campaigns, and initial launch deployment strategies. • Oversee and direct all phases of the SaaS project, identifying the project’s audience & product MVP, product scope, product design, collaborating on sales and marketing directives for client & consumer base, direction of launch campaign on multiple digital media channels, providing key direction on support of SaaS product after launch. • Lead the overall process to create the overall user & client deployment strategy, market acquisition strategy, sales & marketing strategies, UI/UX standards, project objectives, etc.• Created the product features & project roadmap along with the user stories for the development & QA teams. • Assisted the marketing director in developing marketing campaigns required by the project, including all aspects of digital advertising: i.e. YouTube commercials, social media, email, print, or apparel campaigns.• Coordinated with the department leads to create project milestones in cooperation of the projected launch date, while using the agile development process. • Conducted weekly or bi-weekly scrum meetings with the design and development team to get project updates, needs, or possible changes to the project, if any would arise.• Met with the design team to outline the project’s UI & UX design requirements, color scheme, brand identity, and general UI elements.• Throughout all project phases, managed department meetings to discuss the project's progression or possible changes due to development issues that would arise.

Houston, Texas, Us

Create a unified holistic vision for all client projects, directing the creative team, managed staff developers through the agile SDLC, successfully overseeing and creating quality products through key coordination and alignment with departments and stakeholders throughout the creative, development, and deployment/launch process.Oversee and direct all phases of the product & project life cycle, identifying potential issues and implementing key improvements, collaborating on business strategy, product scope, product design, marketing execution/campaign deployment for key products. • Lead the creative teams in producing the creative vision for web or mobile app project.• Planned and coordinated the project’s delivery timeline with the development lead, while implementing the agile development process.• Assisted the Marketing Director in creating marketing campaigns required by the project, including all aspects of digital advertising: i.e. YouTube commercials, social media, email, print, or apparel campaigns.• Met with the design team to outline the project’s UI & UX design requirements, color scheme, brand identity, and general UI elements.• Conducted weekly or bi-weekly scrum meetings with the design and development team to get project updates, needs, or possible changes to the project, if any would arise.• Conducted client meetings from initial project start through product launch and beyond.• Administered final postmortem with team members to improve overall team performance and production.• Throughout all project phases, managed client update meetings to discuss the project's progression or possible changes due to development issues that would arise.

Houston, Texas, Us

• Branding, logos, color pallet profiles, project design bibles.• UI/UX layout for the required iOS/Android applications or websites. • Graphical design assets for mobile applications or websites.• Marketing materials: social media, email, print, or apparel designs to accompany the project campaigns.• Photograph products or elements, per project requirements.• Videos; directing, editing, post processes, per project requirements.• Motion graphics or visual effects for advertisements or campaign videos.

Product Leadership

Bachelor Of Fine Arts (B.F.A.), Media Arts And Animation

Character Animation

A.S. Photographic Sciences, Commercial Photography