Anthony Haney Email & Phone Number

Greater New York City Area, Ny

Selected Clients:• American Express (AmericanExpress.com): Forecast, plan, and implement advertising sales on the American Express domain using Dart for Publishers Small Business• Johnson & Johnson (Johnson's Baby, Tylenol, Rogaine, & Healthy Essentials): Analytics and optimization across multiple digital properties• BeenVerified (BeenVerified.com): Restructured all campaigns based on the lifetime value of over 90 million keywords and wrote AdScripts to proactively manage bids based on CPA • Perka Mobile (GetPerka.com): Develop, implement, and report on B2C & B2B marketing plans reaching target demographics in the mobile space• EFI (EFI.dk, EFI.se, EFI.no, EFI.fi): Implemented and designed the architecture surrounding Google Tag Management and Google Analytics reports to enable internal teams to create actionable reports for senior management• MyWealth (MyWealth.com, FXEDU.com, ForexNews.com): Redesign sites to improve SEO and SEM marketing, reporting to the CEO and venture capital board• OneWorld (OneWorld.com): Created an international media plan launching the new brand platform for all OneWorld • The Professional Writer (TheProfessionalWriter.com): Re-wrote all site content with a focus on SEO and target demographic• LeftField Creative (LeftfieldCreative.com): Redesigned the site incorporating aspects of SEO and brand identity

Greater New York City Area

• Implemented Adobe Audience Manager (DMP) across Diageo with global governance teams to ensure compliance with the EU General Data Protection Regulation (EU GDPR) • Maintained analytics tags across both Google Analytics & Adobe Analytics on over 300 Diageo websites via both Google Tag Manager and Adobe Tag Manager (DTM) by working with each brand’s technical agency• Launched Adobe Test & Target across the Adobe technology stack to demonstrate how the technology can be utilized to show a lift in defined KPIs • Worked with 17 brand teams across all aspects of their digital programs including SEO, SEM, Social, website optimization & relaunches

Greater New York City Area

• Create new conversion path for subscription sales by reducing the checkout process from 23 steps to 3• Implement and sell advertising to direct clients including financial brokerages and advertising agencies• Work with advertisers to optimize performance while maintaining a positive P&L • Extensive use of DFP to forecast and optimize inventory• U.S. point of contact for all advertising sales & strategic partnerships

Greater New York City Area

Brands: Johnson & Johnson (Tylenol, Neutrogena, Johnson’s Baby, Rogaine, and Healthy Essentials), CA Technologies, and Bank of the West.• Analyzed data across all digital platforms (website, SEO, SEM, display, video) and made optimization recommendations to improve KPIs • Implemented A/B tests utilizing Adobe Test & Target resulting in a 126% lift in conversions• Extensive web/mobile tagging QA both in development and live environments working with multiple cross-department teams and agencies• Launched the Johnson’s Bedtime mobile app, which received acclaim from Ad Age for its’ use of analytics in integrating analytics and understanding consumer behavior • Maximized influencer engagement based on each influencers strengths’ relative to his or her audience as well by helping the influencer understand how different platforms perform

New York, New York

•Implemented an existing ad server (DFP) in conjunction with a pre-existing (Oracle) solution, ensuring that all software pieces continued to work as derived•Managed all aspects of ad operations from insertion orders, make goods, and invoicing clients•Prioritized inventory delivery based on numerous advertiser-level variables

Greater New York City Area

• Reduced customer churn by 35% in three months• Segmented existing email database to increase response rate by 3x from leads• Implemented an email DRIP campaign to decrease conversion time from lead to customer• Launched FNNO.com (a financial news video site), gaining acceptance into Google News in under one month, generating new leads for the flagship MySmarTrend.com• Revised previous SEM campaign reducing the CPA by over 10x and making it in to a profitable and consistent stream of new leads• Managed all facets of marketing including online and offline channels for both B2B and B2C strategies (white papers, PR, lead generation & cultivation, etc.)

Greater New York City Area

•Integrated web analytics, email, and Salesforce to increase the connection rate between the sales team and clients, resulting in an 18% increase in funding rate •Planned launch of a new asset class with an initial projected annual revenue of over $15 million at a 97% profit rate•Implemented an email marketing automation system reducing bounce rates and increasing delivery and open rates to 58%•Utilized social media to drive an increase in measured organic traffic sources by 67%•Created the first of its’ kind white label program that allowed the company to partner with companies outside of the U.S. and be compensated based on their clients’ trading volume •Managed 8 person in-house agency responsible for all aspects of marketing including media planning, buying, optimization, search engine optimization, search engine marketing, public relations, social media, design, and customer communications

•Increased Q1 2009 revenue over Q1 2008 by 88% (verified by Entrex Private Company Index) and Q2 2009 revenue by over 100% •Revitalized email, CRM, and CMS to increase overall sales and marketing efficiency•Grew search engine marketing while decreasing the cost per acquisition by 50% •Initiated affiliate programs that achieved an acquisition cost of 50% below projection•Lead in-house team of web development, marketing, content creation and distribution, and advertising sales

San Francisco Bay Area

Brands: Barclays Global Investors; iShares ETFs & iPath ETNs• Launched brand campaign that expanded reach and decreased single page drop off rate by 30% of unique visitors• Increased SOV to 100% on keywords that drove traffic of Registered Independent Advisors with over $100 million plus in assets under management

Greater New York City Area

•Grew leads at 2.3% per week over 43 weeks resulting in accounts doubling in 18 months and new product launch resulted in 8,988% growth in leads per week over 26 weeks•Increased reporting efficiency by 97% by integrating Atlas, Omniture (Adobe Analytics), and Salesforce •Developed white-label partnerships with Deutsche Bank, Refco, and Charles Schwab•Reduced the cost per lead by over 200% and while increasing reach by 95% •Implemented localized in-language campaigns in Arabic, Japanese, Spanish, French, German, Italian, and Portuguese •Wrote the business plan for MyWealth.com which was successfully spun off •Managed 12 person in-house media and creative departments consisting of online display planning and buying, trafficking, search engine optimization and marketing (SEO/SEM/PPC), print, television, radio, mobile, public relations, and creative strategy and design

Bs

Education record