Extensive experience with D2L BrightspaceDelivering engaging and comprehensive marketing lectures, including digital marketing, integrated marketing communications, and strategic marketing.Developing and implementing course curricula aligned with current industry trends and best practices.Facilitating classroom discussions, encouraging critical thinking and application of marketing theories.Assessing student performance through assignments, projects, and exams, providing constructive feedback to foster academic growth.Collaborating with faculty members to enhance program content and ensure a high-quality learning experience.

At JIBI Marketing we transform revenue growth for our clients by harnessing the power of cutting-edge AI to craft and execute data-driven marketing campaigns. These campaigns are designed to drive high-quality traffic, convert leads, and amplify the client's online presence. Our expertise lies in providing tailored solutions in strategic planning, SEO, paid advertising, and website optimization, all with a focus on businesses in the weight loss industry.Through JIBI, I have acquired the following experience:Setting SMART marketing goals and designing comprehensive digital strategies that enhance the client's brand visibility, engagement, and overall performance. Ensuring that each marketing strategy is tailored, effective, and ahead of market trends.Analyzing and implementing highly effective SEO tactics to boost organic search visibility, helping our clients stay top-of-mind for potential customers and outpace competitors.Managing and optimizing PPC campaigns across Google Ads, TikTok, and other social media platforms, ensuring targeted traffic is driven to your site. Maximizing Return on Ad Spend (ROAS), delivering more value for your advertising budget.Utilizing the latest AI tools, Google Analytics, and social media insights to track campaign performance in real time. Building lasting partnerships through transparent communication and ongoing collaboration

Successfully collaborated with the marketing team to develop, implement, and oversee lead generation and brand awareness campaigns. This included managing a $2 million marketing budget, executing various digital marketing strategies such as SEO/SEM, PPC, SMS, email, display advertising, and maintaining a strong social media presence. Key responsibilities included querying the operations database via SQL, monitoring campaign performance, analyzing data to identify trends and insights, and optimizing spending and performance accordingly. Additionally, the role entailed brainstorming growth strategies, conducting experiments and conversion tests, collaborating with internal teams to enhance user experience, evaluating customer touch points, and staying updated on emerging technologies for potential adoption. Working with agencies and vendors and providing thought leadership on new technologies and strategies were also part of the role.

Developed and managed the company’s website using WordPress; Generated and qualified sales leads, conducted keyword and hashtag research, and designed and optimized subsidiary websites. Key tasks included installing and tracking Google Analytics and Facebook Pixel, creating and managing Facebook Ads, and analyzing campaign performance. The role also involved executing email marketing campaigns, maintaining a CRM, managing social media channels, and responding to online reviews. Additionally, I analyzed customer data using Tableau and Excel, and performed statistical analyses such as regression analysis and clustering.

Implemented business and financial plans, social media strategies, and annual budgets to ensure financial targets were met. Responsibilities included managing expenses, managing inventory, margin reconciliation using QuickBooks, and providing superior customer service. Marketing responsibilities involved creating and tracking the performance of email marketing campaigns via MailChimp, managing social media campaigns with Hootsuite, tracking site traffic via Google Analytics, designing and maintaining a customer database in MS Access, and segmenting and analyzing the database with Excel and SPSS. .

I completed a rigorous 12-month On-the-Job Training (OJT) program through the Department of Human Services (DHS) to attain certification as a Human Service Case Manager. I effectively managed a caseload exceeding 4000 customers, providing professional casework support, conducting self-sufficiency evaluations, and offering coaching. I designed and executed thorough assessments to aid clients in identifying their skills, strengths, motivations, and support systems, facilitating their journey towards self-sufficiency. Additionally, I ensured clients received essential transitional and long-term services as required, demonstrating a commitment to comprehensive and holistic support.