I started teaching music business part time after leaving my post as Chief Commercial Officer of the tech startup SupaPass in 2015. My previous Board Advisor suggested I speak to LCCM who were looking to expand their portfolio of courses. This resulted in us bringing the music business course and all of the 3rd year students across from UEL in 2017. I saw LCCM like a startup and was keen to make my mark, rising to the top within 4 years. I became Principal and CEO at a precarious time, coming out of the pandemic with just 90 enrolled students in June 2021. I conceived, wrote & designed a new more accessible and modern course BA Commercial Music, keen to tap into and represent the exciting music making communities in our local boroughs of Southwark & Lambeth. I had been teaching our students that ‘to stand out you must stand for something’ so I redefined the college mission to help transform not just the lifes of our students but to help bring about a fairer, more representative, better educated and musically more exciting industry. In 2020 through my industry network I met Dr Mathew Knowles, Beyoncé’s father, and brought him on board as a visiting lecturer. By 2023 Commercial Music took over as the most popular degree at the college and we had grown to over 700 enrolled students. I have built a new structure, and hired & nurtured an incredible team who have all contributed to this unique HE success story. As figurehead for the business I have enjoyed speaking to media including ITV, BBC Radio 4, BBC World Service, 5 Live, LBC, Times Radio, London Live and all the amazing regional BBC and other local radio stations on topics close to my heart including the economics of streaming, the power of music education, neurodiversity & creativity, music in schools, independent music trailblazers and the benefit of dedicated practise and deliberate reflection in the pursuit of life purpose.

Founder and director of independent artist management and record label. Discovering, managing and developing recording artists including Nate James (Top 5 hits in Italy & Japan), Tim Howar (now co-lead singer with Mike & The Mechanics) and Theo Altieri (signed to Warner Chappell Publishing and RCA Records). Kept control of masters whilst striking licensing deals with Universal Publishing, Warner Chappell Music, EMI Music, GMG/Hed Kandi, Edel and network of independent labels across Europe, Japan & North America. Live events & international touring including headline slots at Montreal Jazz Fest, Festivabar Italy, AVO Sessions Switzerland. Participating member of trade associations MERLIN, AIM, MCPS (AP1), PPL, MMF.Profiled in the Observer 'Courvoisier Future 500'​ as one of Top 10 'rising star' executives in Entertainment 2007

Working with clients including digital & traditional brands, independent record companies, artist managers, designers and video content creators. Advising on strategy, licensing of intellectual property, brand partnerships and content development. This builds on my experience as head of business affairs for licensing agency Fluid World & my many years in content licensing. Negotiation, drafting and development of key business and legal documents.

Module leader (researching, writing and presenting): The Online Economy (Level 6), Entertainment Law for Live Events (Level 5), Recording Companies (Level 5) & Artist Management (Level 6)

Teaching Artist & Brand Management, Digital Design for the Music Industries, The Live Music Industry & Creative Entrepreneurship

As employee number one of this innovative music streaming platform I was responsible for building the commercial operations of the business from scratch. From the founder’s concept and engineered product I built a small commercial team; developed IP ingestion & reporting systems as well as operational & marketing processes. I launched our first six months of music content and attracted our first artist partnerships, meeting with dozens of top music managers. Responsible for contract drafting, review & amendments during negotiations to secure our first major label catalogue licence.

Heading up business affairs and entertainment partnerships for brand extension agency, responsible for contracting with and connecting brand owners to product specialists generating over £200M in annual product sales. Key achievements include convincing Barbour to embark on their first licensed brand collaboration, the launch of the first Hello Kitty themed attraction in Europe - Hello Kitty Secret Garden at Drusillas Park and leading negotiations to secure the worldwide consumer merchandising and entertainment programme for Virgin Galactic going on to plan, negotiate and manage the international sub-agent network co-ordinated through a newly sourced licensing management system.

Second in command with overall day-to-day responsibility for the Incentive record label managing several Top 20 singles campaigns working with artists including the Jungle Brothers, Boy George, Judge Jules, Jason Nevins, Matt Darey and Michael Woods. Drove a significant reduction in costs to become the most profitable and enduring of Ministry of Sound’s joint ventures. Negotiated brand partnerships & sponsorship for albums and events including Cobra Beer & Easyjet.

I set up my first business at the age of 16 to provide DJ services by myself and up to 5 other DJs to student venues in Scotland. Continued DJing at high profile industry events after moving south in 1997 and making connections in the London music industry.Saturday night resident DJ at T in the Park VIP Hospitality Tent (1999-2007)Party DJ at events and venues including Ivor Novello Awards after-party, Shoreditch House, Soho House, Home Nightclub VIP, The Tunnel Glasgow, celebrity & VIP events & weddings.Saturday night resident DJ at Wilkie House Edinburgh (1995-1996)Thursday, Friday & Saturday resident DJ at Oddfellows Edinburgh (1993-1995)Radio DJ on Ministry of Sound Radio (2000-2003), Sub City Glasgow (1994) & Radio Cracker Edinburgh (1991-1992)

Writing editorial, analysing sales & marketing data and talent spotting for industry publication. Championed ‘unknowns’ including Dido, Craig David, Coldplay, Delerium/Sarah Mclachlan & Snow Patrol. Assisted in organisation of the Record of the Year TV show including booking and paying suppliers, celebrity liaison and after-party organisation.

After making a good impression whilst on two weeks work experience I was asked to return to manage what became an award winning promotion for the #1 Manic Street Preachers album This Is My Truth Tell Me Yours released in September 1998. I was in charge of all logistics, transport and stakeholder liaison (between the label, the band's management, MTV & Virgin Megastores) building and then touring a branded confessions box around retail stores in the week of release. The best confession won a trip to Barcelona to watch the Manics perform at the MTV Music Awards.