• Digital Media Strategy Management: Led the strategy, production, and delivery of comprehensive paid digital media initiatives, including custom media programs, paid social, and video distribution.• Digital Asset Oversight: Supervised the team in maintaining digital video rotations and A/V deliverables for paid media placements, ensuring strategic alignment with marketing goals.• Creative Direction & Collaboration: Collaborated with media agencies and partners to develop digital plans and provide creative direction, culminating in innovative first-to-market opportunities that stand out in a competitive landscape.• Event Management: Organized and managed screenings, pop-up events, and red-carpet coverage with social media partners, enhancing brand visibility.• Stakeholder Engagement: Led efforts to formulate and communicate digital marketing strategies, facilitating buy-in from internal stakeholders and assessing project feasibility and budget constraints.

Meet i2i is a Virtual Meetings and Events Platform that uses Spatial Conferencing.Technology to unite people and companies. • Formulated marketing plans for Meet i2i, a Virtual meeting and Events Platform utilizing Spatial Conferencing Technology.• Cultivated relationships with telecom providers and API integrators to broaden market presence.• Spearheaded the successful creation and launch of a new website with a modern design and a user-friendly interface, resulting in a 40% increase in website traffic• Leveraged data analysis to enhance user engagement and conversion rates.

International Culture Exchange Group (ICEG) is a leading producer of arts andentertainment experiences that celebrate and promote diverse cultures. • Spearheaded strategies targeting the event marketing sector for a top arts and entertainment producer.• Worked closely with event professionals to craft personalized marketing solutions for diverse markets.• Managed a sales team to build partnerships and drive lead generation for culturally enriching live events.

The USS Hornet Sea, Air & Space Museum is a historic Smithsonian-affiliated “living”museum aircraft carrier on the southernmost pier of the former Naval Air StationAlameda in Alameda, California. • Developed engaging in-person and online content with museum curators and educators to increase museum attendance.• Deployed AR/VR technologies and interactive apps to animate exhibits.• Leveraged visitor data to fine-tune marketing strategies and enhance accessibility.

The Visual Effects Society is an entertainment industry organization representing visualeffects practitioners, including artists, animators, technologists, model makers,educators, studio leaders, supervisors, PR/marketing specialists, and producers in film,television, commercials, music videos, and video games. • Created and executed marketing campaigns to promote VES within the film, television, and video game industries.• Managed communications and PR strategies to increase VES members' global awareness.• Developed targeted outreach programs to engage with studios and educational institutions.

The Island Def Jam Music Group is home to a multicultural and diverse family of artistsand was one of the most successful labels in the industry. It comprised Island Records,Def Jam Recordings and Mercury Records. •Devised and executed marketing tactics to boost the exposure of record launches and artist endeavors.• Built alliances with media entities, influencers, and music platforms to broaden artists’ visibility.• Managed press releases, events, and promotional campaigns.

WBLS is an urban adult contemporary formatted FM radio station licensed to New YorkCity. • Crafted and executed strategic marketing initiatives to boost listener growth.• Oversaw promotion-driven advertising drives to attract advertisers and drive revenue.• Utilized market research and analytics to discern trends and growth prospects.

Development and implementation of the stations brand strategy. Developed the marketing strategy for new and existing programs. Overseeing implementation of the groups marketing strategy - including campaigns, events Record breaking attendance for Stone Soul Picnic 150,000 one day event attendance) digital marketing, and PR.
Responsible for all NTR and branding Events for Radio One Baltimore.

Responsible for devising, developing and delivering a comprehensive strategic and tactical plan for business development, income generation and awareness- raising for iHeart Radio 7 station group.Responsible for all marketing and event planning for CCNO seven properties WQUE, WYLD-FM WYLD-AM WOLD-AM, KKND-FM WONE-FM, and WFXN-FM.