Versatile role at B2B health tech startup. Led efforts to create noticeable top of funnel growth and lead generation by being the go-to resource for marketing collateral copy & design, social media and website management and content strategy. Reported to Founder/CEO and CCO. Sourced and implemented new technology to track anonymous website traffic and to inform outreach campaigns. Managed website and social media calendar, capturing analytics and metrics to shape new thinking and marketing… Show more Versatile role at B2B health tech startup. Led efforts to create noticeable top of funnel growth and lead generation by being the go-to resource for marketing collateral copy & design, social media and website management and content strategy. Reported to Founder/CEO and CCO. Sourced and implemented new technology to track anonymous website traffic and to inform outreach campaigns. Managed website and social media calendar, capturing analytics and metrics to shape new thinking and marketing strategies. Conducted email outreach to a nationwide network of agents and created content program for channel partners. Created graphic templates for brochures and social media to improve brand consistency, as well as a DAM to manage creative assets. Led concept development for marketing company’s first B2C product; landing page design, managing Amazon and Shopify store setup, and placement in other channels. Launched company’s first AIA accredited course. Re-hired as a consultant. Show less

Continued to manage website, internal knowledge base, and assist with outbound marketing efforts and brand touchpoints. Managed outsourcing of photography of installed projects across the country, coordinating goals and payment for each shoot. Oversaw social media activities, as well as activities/event planning related to company culture. Managed/executed photo and video production of work-in-progress and finished projects. Managed 1 direct report.Re-hired as a consultant.

Versatile role spanning branding, design, and HR in a fast-paced manufacturing environment. Reported to Co-Founder and VP of Operations. Redesigned website UX/UI. Outsourced and managed development of custom backend. Managed all website data and content. Managed social media and all photography/videography related to marketing and internal documentation. Led weekly all-hands meetings for 80+ employees. Operationalized onboarding/offboarding of employees and managed the process across a team of… Show more Versatile role spanning branding, design, and HR in a fast-paced manufacturing environment. Reported to Co-Founder and VP of Operations. Redesigned website UX/UI. Outsourced and managed development of custom backend. Managed all website data and content. Managed social media and all photography/videography related to marketing and internal documentation. Led weekly all-hands meetings for 80+ employees. Operationalized onboarding/offboarding of employees and managed the process across a team of 5+. Provided support for development + rollout of numerous enterprise software tools such as ERP, communication, and productivity platforms for the business. Show less

Versatile role spanning UX, marketing, and website design at growth stage SaaS startup. Designed and wrote copy for all marketing/sales collateral. Created new brand identity and led UX/UI design overhaul of enterprise product. Redesigned/launched new website. Conducted user testing, created wireframes in Adobe XD, and provided graphic assets to dev team. Collaborated with partners at InContact (acquired by NICE) and managed a team of remote designers to handle overflow production work.

Created materials for brand spin-off of Resolution1 on a short timeline, saving the company the expense of outsourcing to a creative agency. Managed one direct report, prioritizing projects and providing creative direction and technical training.

High volume output of B2B marketing collateral (brochures, case studies, white papers), packaging, trade shows, advertising, motion graphics, and email marketing. Defined brand standards and coordinated implementation of brand guidelines across the organization.

Assisted the Creative Director in implementing a formal rebrand of all of the company’s marketing materials. Developed concept and design for large-scale wall graphic installation in corporate headquarters and oversaw installation.

Update course catalog and layouts in QuarkXpress (Yes, Quark!). Assisted with photo shoots and the creation of signage, marketing materials, and other print material for use on campus.

Completed the Walt Disney World College Program