Senior Specialist - Performance Marketing
Current- Drive strategy for social performance marketing.- Understand client business needs and objectives; develop cross-channel insights and recommendations to solve larger business problems and improve key performance metrics.- Oversee implementation, delivery, and execution of client campaigns.- Collaborate with internal or external teams on ads briefings, concept execution, and new initiatives.- Collaborate with the data & and analytics team to deploy cross-channel measurement.- Create frameworks and reporting to track performance that inform optimizations.