- Drive strategy for social performance marketing.- Understand client business needs and objectives; develop cross-channel insights and recommendations to solve larger business problems and improve key performance metrics.- Oversee implementation, delivery, and execution of client campaigns.- Collaborate with internal or external teams on ads briefings, concept execution, and new initiatives.- Collaborate with the data & and analytics team to deploy cross-channel measurement.- Create frameworks and reporting to track performance that inform optimizations.

- Develop integrated media strategies for Giddy D2C products and content across Meta & Paid Social Platforms aligned to desired business outcomes.- Collaborate with internal or external creative teams on ad briefings, concepts, imagery, and ad copy.- Collaborate with data & analytics team to deploy cross-channel measurement.- Frameworks and reporting to track performance that inform optimizations as well as internal meetings and business reviews

- Global Marketing Agency Essence via We Are Rosie- Experience in Fashion, Entertainment, Health & Fitness, and Home & Decor industries.- Lead cross-channel strategy for key agency accounts.- Drive strategy for search, social, and performance digital programs.- Understand client business needs and objectives; develop cross-channel insights and recommendations to solve larger business problems and improve key performance metrics.- Oversee implementation, delivery, and execution of client campaigns.- Help with the creative strategy (briefs & designer communications) for paid social campaigns.

- Involved in overall brand strategy to increase company growth.- Leads a team that manages all digital marketing, strategy, promotions, and analytics to drive sales-qualified opportunities.- Oversees all paid search, paid social, paid display, SMS, influencer marketing, email marketing, blog content, and brand collaborations.

- Responsible for all digital marketing platforms and promotions to drive sales-qualified opportunities.- Manage and optimize all paid search, paid social, paid display, SMS, and brand collaborations.- Establish an analytical report to track ROI across all platforms.- Provide actionable insights to improve the effectiveness of marketing efforts based on reporting data.

- Assist with execution of paid search, online advertising, and social media campaigns to boost acquisition, brand awareness, traffic generation, and conversion metrics.- Help to maximize the efficiency of paid channels to deliver on monthly/quarterly/annual sales and ROAS targets set by leadership.- Participate in planning/brainstorming sessions for high-impact Q3/Q4 campaigns.- Assist with special interactive marketing projects and requests on an as-needed basis.

- Create campaigns in paid search & social to launch & optimize.- Worked as a creative consultant, brand developer, social media manager, and complete projects in the UX and graphic design field.- Provide assistance in administrative work such as scheduling, outbound, and inbound calls, research, and organization.

- Responsible for the successful publication of merchandise to enrich data. - Accountability of the web content process including processing, sample turn-in/vendor image uploads, and following up on any issues refraining items from publishing upon receipt at the Fulfillment Center.

- Provided guidance in transforming promising ideas into thorough business strategies and early-stage businesses- Helped identify opportunities for improving value creation and assisted in developing solutions for high priority business challenges- Helped re-design client websites through website builders to create more engaging and modern webpages