Anthony Jagoda Email & Phone Number

San Ramon, Ca, Us

Milpitas, California, Us

KLA is proud to be part of the most significant technological breakthroughs. Virtually no laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us.

San Ramon, California, Us

Lead the GE Digital brand experience through an organizational refresh after the Digital business model expanded to include four GE businesses, with a focused strategy on four key industrial verticals. To develop the brand at the top level, I am managing a branding agency and partnering with the CMO/CCO to develop the new mission, purpose, and personality. The brand refresh requires the participation of a range of internal stakeholders, including the Digital executive leadership team and the executive teams of the four newly acquired businesses, as well as the GE Corporate leadership team. The assignment comes after a couple years of consistent leadership turnover, mixed market perception from the press, and ambiguity around the company’s evolving strategy. Primary responsibilities are three-fold:- Maintain a consistent brand to ensure customer trust, and employee buy-in during the transition- Develop the refreshed brand for the future, and communicate progress transparently- Define how the brand will be measured going forwardTo develop the new brand:- Define and develop the touchpoints of the refresh rollout to tiered audiences- Plan implementation of any rebranded collateral: sales tools, internal communications, web and social presences- Evaluate internal tools and pain points, considering the brand more than messaging but the employee experience- Develop a fresh creative direction that aligns with corporate brand guidelinesTo ensure the brand moves forward:- Establish a way for internal teams to evolve the brand to meet their specific needs- Define metrics to measure the brand against - Build and maintain the internal tools required for employees to engage with the brand- Partner with marketing and communications to define 2020 goals and priorities

San Ramon, California, Us

Primary responsibility is to collaborate with teams across the entire business for creative concepting and design of branded solutions. Assignments include internal and external company communications that deliver a consistent branded impression, and drive themes that relate to marketing and business strategic objectives.- Lead event creative direction and coordinate with agencies for production support- Create executive content including keynote presentations, customer decks, internal employee materials, FP&A, GE Board of Directors, and investor presentations- Manage creative asset library for employees to leverage - Support marketing for web, advertising, and sales collateral- Partner with teams across the business for creative support and counsel, for example:-- Legal patent award program-- HR updated employee portal-- Operations and Finance teams plans to build out two new floors of 90,000 sq. ft workspace

San Francisco, Ca, Us

› Thesis Instructor: Work closely with designers to directly guide and critique their thesis creative strategy and design execution. Instruction material includes, audience research, product development, design research, prototyping, branding, marketing tactics, and presentations. Responsibilities also include keeping students accountable to a timeline, and accountable to their proposed and approved thesis topics. Theses topics range from potentially viable venture projects, nonprofit concepts, or engagement campaigns. › Typography Instructor: Develop student’s professional typographic standards and techniques. Class material ranged from type basics, advanced typographic standards, typographic branded typographic systems. › MFA graphic Design Committee Member: Apart of a group of faculty and community professionals to who graduate students present their proposals for thesis half way through the graduate program, and their final thesis results upon program completion. Students are measured to a predefined scoring rubric, which evaluates their concept, strategy, creative execution, presentation, and personal creative growth.

Austin, Texas, Us

› Designer and brand creative point of contact for the global Oracle merchandise program. Created brand, and process guidelines for all Oracle branded merchandise. Also designed common item templates that are referenced by vendors globally. Provide feedback and art direction to internal teams and external vendors for current brand standards, marketing assets, and brand voice for merchandise or promotional items. › Create marketing initiatives look and feels for Oracle product or event campaigns. Responsibilities include leading freelancers, photoshoot art direction, execute design directions, creatve final creative use guidelines, and present for approval throughout the process. Final asset packages include market segment impressions with design direction for web, print, and video uses. Look and feel asset packages are distributed to vendors globally. › Previous responsibilties included the brand creative point of contact for the Oracle collateral system. Responsibilities included design, content updates, and additions to collateral templates for three audiences: sales team self-service, marketing vendors, and internal Oracle communication teams.

Worked directly with clients to identify opportunities, and proposed brand and budget appropriate solutions to address them. Developed SOW, timelines, and budgets in order to execute or direct designers for creative solutions that met client needs and satisfied expectations according to agreed upon goals.Projects include: Brand Positioning, CPG Design & Production, Digital Marketing, Event Collateral Design, HTML & CSS Web, Identity Design, Illustration, In Store Experience, Branded Collateral, Packaging Design, Presentation Consulting, Print Design, and Retail POS. Clients include: Chronicle Books, Doubleday & Cartwright, Ducati, Ecco Biofuels, Gymboree, Logitech, Kara’s Cupcakes, Lioco Wines, Mavericks Surf Competition, Oru Kayak, Refinery 29, Sculpt Gardens, Town Square, Wente Vineyards, Wheelz, and Zynga.Designed 265page coffee table book for Hollywood based interior designers. Challenges included interpreting creative expectations between the author’s vision and publisher’s retail demands, results landed on Oprah’s 2008 best of category list.

Example projects:Heath Ceramics: Identified marketing and design opportunities to add new markets, address under performing product lines or maximize specific customer groups. Developed creative executions ranging from shipping experience to in-store and online product experiences. A number of the recommendations have been implemented and rolled out through the brand experience. Berkeley Humane Society: Designed and executed a repeatable activity that addressed a fragmented internal brand by opening lines of communication and outlined branded internal culture strategies.

A startup offering American made, California grown cotton products for home.Responsible for strategic development and design execution of the brand positioning, identity design, copywriting, photographic direction, packaging direction, social media presence, website design, to tell a cohesive company and product story.Managed internal process, hired, and directed in house designers and external agency for marketing consulting, media development and branded collateral executions. Collaborated to design product lines in a way that was consistent with the brand story, marketing goals, customer needs, and business goals.

New York, Ny, Us

Worked closely with the CMO to develop of the brand’s value proposition and position for additional customer groups. Executions included in store way finding, point of sale, and weekly flyer redesign resulting in increased sales. Work featured in Oct 2009 Fast Company Magazine.

New York, Ny, Us

Apart of the design team for the E3 gaming conference PlayStation3 presence. Design executions included graphic installations, incorporated the convention center architecture, and included guerrilla tactics as experiential - interactive concepts. Work was featured in press coverage of the event and successfully generated attention for the “It only does everything” campaign.

Lead design and production of home goods and fashion products for spring/summer 2008 release. Directed artists and designers for product art, oversaw production standards, and managed marketing assets of four additional sub brands. Lead the creative direction, photographic direction, designed and managed printed production of the sales catalog for global distribution.

New York, Ny, Us

Contributed to the visual system of the ‘Next 1000’ advertising campaign which launched during the 2007 Olympics. Executions included video installation for JFK Airport, New York Times and Wall Street Journal multipage systems and typeface design to include missing non-English characters.(While they were still Euro RSCG)

Chicago, Il, Us

London, Gb

Audit global market varieties of Microsoft software packaging. Symantec 360 packaging exploration. Columbus salami packaging file production. Fuego product comping and presentation design.

Mba, Design Strategy

Bfa, Graphic Design