Anthony Merced Email & Phone Number

New York, NY, US

New York, NY, US

US

- Assisted all revenue-driving departments with the migration from Raiser’s Edge into Tessitura CRM database.- Work closely with directors to institute best practices for organizational needs across all revenue-based processes.- Collaborate with managers and associate level staff to implement updated reporting needs across the museum.- Organize data.

New York, New York, US

- Oversees the entry, validation and updating of donor and giving data by team members.- Resolves all technical issues within Blackbaud tools, Salesforce and point-of-sale systems used across the company.- Collaborates with other departments on best practices for implementing campaigns and collecting clean data.- Analyzes information for internal and.

US

-Develops reports for Development for donor events, contribution updates and donor giving.-Works with the Director of Development to categorize potential donors for appeals and yearly events.-Creates lists and report mechanisms to best track attendance of donors to high-profile events.-Updates the database with current addresses and emails in order to.

- Report writing and data maintenance for ticketing and development database.- Assists with integration of outside products with Tessitura including website add-ons, email client integration and other external software additions.- Daily cleanup of raw data imported from multiple sources throughout the company.- Advises on analytic trends and purchase.

New York, NY, US

-Worked on the five month long project to convert the Raiser's Edge database to Tessitura.-Trained staff in various departments on reporting, list management and basic CRM functionality.-Met with directors to best dive into data for optimal understanding of patrons and donors.-Provided business analysis for Membership department on day-to-day sales.-Worked.

New York, NY, US

-Responsible for the planning and analysis of all direct mail marketing efforts.-Oversees the process of cleaning and identification of constituent data to better understand purchasing habits.-Analyzing of revenue data in order to influence future marketing efforts dynamically throughout the course of the year.-Work closely with web development team to.

• Planning and coordinating the execution of all season wide and show-specific marketing plans including print and digital campaigns.
• Oversees the production and distribution of design materials such as banners, brochures, flyers, posters and postcards.
• Manage the limited budget to create maximum ticket sale revenue during extremely limited production schedules.
• Broker new business partnerships with other entertainment companies to better spread the branding emphasis of our product.
• Creation of supplemental activities to garner interest in the arts through student workshops specifically.

New York, NY, US

• Created the marketing plan for an entire season of various performances including for music performances, dance, spoken word, education and theater.
• Oversaw the hiring of design, creative and administrative marketing staff.
• Oversaw the creation of all print materials including brochures, postcards, novelty tickets and programs.
• Wrote copy for website, social media, blogs and print materials
• Handled the creation of the 30th Anniversary logo, letterhead and all other supplemental materials.
• Managed the budget for the department

Astoria, NY, US

• Handles the branding and identity for theatrical productions and events including logo creation, copywriting for print and web, posters, postcards and distribution plans.
• Brokers new business with advertisers, sponsors and affiliates. This includes local restaurants, retail businesses and other theater companies.
• Handles the press and media duties for each of the productions through careful selection of invited parties such as Theatermania and The New York Times.
• Develops new content for company social media networks such as Facebook, Twitter, Flickr and Youtube.
• Creates all Abingdon emails and maintains the solicitation lists for web sales.
• Organizes photo shoots and video recording of performances for archival and publicity use.

New York, NY, US

• Advises the Director of Special Promotions in the creation of subscriber package offers.
• Coordinates and executes the marketing plan for new productions throughout different points of our theater season.
• Supervises a staff variable size to implement campaigns for new shows at different venues.
• Acts as a liaison for the Fundraising and Ticketing Department to better equip them with information about our 70,000 subscribers.
• Manages payroll and budgets for the department.
• Handles complimentary ticket requests for the office throughout the season.