Anthony Merced Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Us

- Assisted all revenue-driving departments with the migration from Raiser’s Edge into Tessitura CRM database.- Work closely with directors to institute best practices for organizational needs across all revenue-based processes.- Collaborate with managers and associate level staff to implement updated reporting needs across the museum.- Organize data clean-up planning to ensure a fresh start after implementation of new database.- Work with senior staff on reporting needs from Raiser’s Edge and translate for Tessitura database needs.

New York, New York, Us

- Oversees the entry, validation and updating of donor and giving data by team members.- Resolves all technical issues within Blackbaud tools, Salesforce and point-of-sale systems used across the company.- Collaborates with other departments on best practices for implementing campaigns and collecting clean data.- Analyzes information for internal and consulting teams to inform the effectiveness of future campaigns.

Us

-Develops reports for Development for donor events, contribution updates and donor giving.-Works with the Director of Development to categorize potential donors for appeals and yearly events.-Creates lists and report mechanisms to best track attendance of donors to high-profile events.-Updates the database with current addresses and emails in order to optimize material plans.-Familiar with SQL and Microsoft Visual Studio database systems in order to adjust reports when necessary.-Assists box office with event builds and transaction reports for upcoming performances.-Work with Marketing to help ticket and contribution functionality on website.

- Report writing and data maintenance for ticketing and development database.- Assists with integration of outside products with Tessitura including website add-ons, email client integration and other external software additions.- Daily cleanup of raw data imported from multiple sources throughout the company.- Advises on analytic trends and purchase patterns using business analytics software.- Assist with season and facility builds for new productions.

New York, Ny, Us

-Worked on the five month long project to convert the Raiser's Edge database to Tessitura.-Trained staff in various departments on reporting, list management and basic CRM functionality.-Met with directors to best dive into data for optimal understanding of patrons and donors.-Provided business analysis for Membership department on day-to-day sales.-Worked closely with I.T. to speed along technical issues in various departments.-Consulted with different departments on best practices and timely reporting needs.-Handles the day-to-day clean up and assessment of records and data for the Development department

New York, Ny, Us

-Responsible for the planning and analysis of all direct mail marketing efforts.-Oversees the process of cleaning and identification of constituent data to better understand purchasing habits.-Analyzing of revenue data in order to influence future marketing efforts dynamically throughout the course of the year.-Work closely with web development team to ensure SEO standards as well as proper tracking methods for digital and direct mail campaigns-Provide front end database assistance to all sales and programming teams for best data practices.

•Planning and coordinating the execution of all season wide and show-specific marketing plans including print and digital campaigns.•Oversees the production and distribution of design materials such as banners, brochures, flyers, posters and postcards. •Manage the limited budget to create maximum ticket sale revenue during extremely limited production schedules.•Broker new business partnerships with other entertainment companies to better spread the branding emphasis of our product.•Creation of supplemental activities to garner interest in the arts through student workshops specifically.

New York, Ny, Us

• Created the marketing plan for an entire season of various performances including for music performances, dance, spoken word, education and theater.• Oversaw the hiring of design, creative and administrative marketing staff.• Oversaw the creation of all print materials including brochures, postcards, novelty tickets and programs.• Wrote copy for website, social media, blogs and print materials• Handled the creation of the 30th Anniversary logo, letterhead and all other supplemental materials.• Managed the budget for the department• Created new ways to reach audiences by tapping into Facebook, Twitter, 4Square, Youtube, Tumblr and other social media websites.• Shot photos and video of each performance for social media content and press.• Created distribution plans for all printed materials and allocated advertising dollars where need.• Managed email and direct mail databases through Raiser’s Edge and Patron Manager.

Astoria, Ny, Us

• Handles the branding and identity for theatrical productions and events including logo creation, copywriting for print and web, posters, postcards and distribution plans.• Brokers new business with advertisers, sponsors and affiliates. This includes local restaurants, retail businesses and other theater companies.• Handles the press and media duties for each of the productions through careful selection of invited parties such as Theatermania and The New York Times.• Develops new content for company social media networks such as Facebook, Twitter, Flickr and Youtube.• Creates all Abingdon emails and maintains the solicitation lists for web sales.• Organizes photo shoots and video recording of performances for archival and publicity use.

New York, Ny, Us

• Advises the Director of Special Promotions in the creation of subscriber package offers.• Coordinates and executes the marketing plan for new productions throughout different points of our theater season.• Supervises a staff variable size to implement campaigns for new shows at different venues.• Acts as a liaison for the Fundraising and Ticketing Department to better equip them with information about our 70,000 subscribers.• Manages payroll and budgets for the department.• Handles complimentary ticket requests for the office throughout the season.• Oversees the Office Coordinator, approving office purchase requests as necessary. • Maintains the solicitation lists for current subscribers and single ticket buyers using programs such as Tessitura and Raiser’s Edge.