Tony Morrison Email & Phone Number

New York, NY, US

Elevating brand communications, creative content & campaigns, digital and expanding HIV advocacy, working to accelerate acceptance for LGBTQ people and issues through compassion, content and data.

New York, NY, US

• Manage the voice and digital strategy for GMA's family of brands and work with partners across the enterprise on projects, features and stories.
• Driving the network's news priorities for the day by leading our news brands on how stories and reporting are delivered at the start of each day and news cycle.
• Ensure the social team delivers on KPI's while simultaneously maintaining social as a vehicle for both voice and community for the GMA brand overall, on-air and off-screen.
• Work closely with a Visual Verification team to definitively determine social media content and reporting as fair and accurate.
• Communicate with sales and marketing teams to ensure creative and editorial are blended in a way that maximizes impact of branded content opportunities.
• Liase between Publicity, Special Events and ABC Network around coverage and planning for Company, Network and award shows tentpoles throughout the year.

New York, NY, US

• Oversee the planning, production and execution of live-video programming, including talent booking, scripting and providing recaps & performance insights to key stakeholders.
• Write, script and produce social-TV integrated segments for air.
• Manage the digital strategy produce content around special events and breaking news.
• Develop digital footprints for on-air talent across the network.
• Create and executive produce cross-platform & cross-business collaboration for ABC News Live, ABC News' 24/7 breaking news and live events streaming network.
• Lead the creative charge on collaboration between internal and external partners including celebrity guests, platform counterparts, influencers and Network talent overall.

New York, NY, US

• Assist in the planning and execution of new segments and briefing talent ahead of their segments.
• Launch new franchise segments and brief talent ahead of air.
• Book guests and coordinate segment copy between writers and show producers.
• Develop digital footprints for on-air talent across the network.

New York, NY, US

• Crafted a thoughtful master rundown and book key celebrity and expert guests.
• Managed partnerships between New York City, Pride organizers and WABC which led to a digital-native simulcast over WABC air as their 2019 Pride telecast pre-show.
• Ideate and execute a Publicity strategy including negotiating exclusive releases and coverage by Playbill.com and national press around our programming in 2019.

• Created and executed the overall plan for the “Force Friday” livestream, unveiling new consumer products around three Star Wars properties launching in 2019.
• Crafted the master rundown for show weaving tape and live content into one show.
• Coordinated the Digital, Publicity and Synergy strategy for distribution of tape and live content, including assisting in drafting press releases for multiple lines of businesses.

Atlanta, US

• Produce show opens for New Day, CNN's morning show and assist in production of special programming.
• Assist editors, reporters and producers with research, story development, writing and editing.
• Conceive and produce web and social events for all platforms including graphics and video, and publish to digital platforms
• Support the CNN editorial teams with story pitches, booking guests and clearing elements.

Atlanta, US

• Assist in live-producing for anchors Ashleigh Banfield, Don Lemon, Brooke Baldwin and overall show production of the New Day, At This Hour, Legal View, Newsroom show units, and the CNN Heroes awards show.
• Write, script and produce social media-integrative segments for air.
• Write and script open reads for anchors and produce show opens for CNN’s New Day.
• Curate, manage and develop a community with a combined reach of over 8 million for CNN’s New Day, Early Start, and At this Hour Instagram, Twitter and Facebook accounts.
• Strategically prep, build and match all visual elements to editorial needs while coordinating and prioritizing fonts and full-screen graphics live on air in control room for live broadcast.
• Assist in the on-boarding of new team members and interns into new show units.

New York, New York, US

• Produce and script pieces for air, shoot DV footage, direct actors, and support producers.
• Collaborate and assist producers in the production of ABC News Magazines segments which include, 20/20 and What Would You Do?
• Coordinate pre-production essentials such as location scouting, set-up, permitting, crew booking, creating shoot schedules and contact sheets.
• Master and facilitate post-production responsibilities include digitizing and converting tape types, screening and editing using AVID.

New York, NY, US

• Responsible for the detailed cataloging of images owned by The LIFE Picture Collection where the imagery includes those from the 1900s to the early 1980s.
• Proactively research subjects in photos, improve existing metadata, and correct existing errors using internal and external sources.
• Correct and unify metadata, and organize images using digital asset management systems.

Burbank, CA, US

• Actively provided support and assistance backstage and on set for the Disney Event Group and Creative Media photography and conventions teams in myriad locations and photography environments, including the Disney.
• Perfected the workflow and relationships between third party vendors.
• Monitored the consistency quality, adjusting color and exposure; making any necessary edits or stylistic enhancements to align a project to Disney’s reputation and brand.
• Work with multiple lines of businesses and Company segments to deliver a quality product to our guests and clients.

Columbus, Ohio, US

· Effectively planned, coordinated, and executed marketing plans and marketing budget.· Created media clips for use across all business units, compiling music, video and still photos.· Controlled the flow of target marketing through Google, Facebook, Twitter & Constant Contact.· Led and motivated staff to deliver quality customer service and living.

B.S., Business Administration

Global Crisis In World Politcs And British Art History