collystring is a boutique performance marketing agency that specializes in Lead Generation & eCommerce campaigns across a variety of industries such as Higher Education, CPG, and Legal. There are a million (and one) ways to manage performance marketing campaigns – our experience across these industries means we know how to prioritize the stuff that is meaningful and punt on what isn’t.We're an agency that values results, communication, and the health of your business – simple math says our approach to staffing per account means you get more of what matters.

BRANDS: Delta Faucet, Express Scripts, Everclear, UPS, University of Michigan, CDWManifest is a full service digital agency. I manage all SEM / Paid Search efforts alongside all Programmatic Display (Web & Social) implementation, strategy, and delivery for various verticals. This client facing role enables me to stay hands on with 'in the trench' work as well as working directly with brands as we grow their digital presence.Passionate about developing internal processes from a digital perspective. Items like client deliverables, measurement practice, and helping the Performance Media team grow as marketers.

AZIMA is leading local marketing association that helps connect industry experts and brands around monthly dinners, happy hours, and speaking events.

• Strategize, implement, and optimize paid media across search, social, and display networks• Development of web analytics platform with heavy emphasis on ecommerce and lead generation• Integrated offline sales points and online traffic to create tangible attribution models• Built workflow to enable new products to be launched, promoted, and quantified more efficiently

BRANDS: Waste Management, American Signature Furniture, LifeLock, Culligan Water, Discount Tire• Management of campaigns, bidding, and growth strategy for various industries and segments• Experienced at meeting client goals surrounding eCommerce, lead gen, and awareness programs• Knowledgeable in advanced paid search strategy, tools, and multi-channel integration• Develop, collaborate, and travel with pitch teams on paid media deliverables

• Paid Search consultant for SMB’s across the United States and Canada• Elaborate understanding of marketing performance metrics, traffic analytics, and website UX/UI• Project Manager - a high value automotive group requiring detailed analytics reporting, SEM performance forecasting, and scalable adjustments across fourteen locations• Developed reporting protocols to ensure greater accuracy in tangible performance metrics• Created consumable, client facing presentations for large quantitative data sets• Certified in both Google Analytics & Google AdWords

• Optimizing company branding through social media, website, blog and email marketing campaigns• Project Manager: Mobile iOS & Android Application (June 2013 Launch)• Developed SEO strategy for new products, services, and member retention efforts• Worked directly with company president and third party agencies to ensure and solidify the brand personality and objectives• Adept use of Facebook & YouTube as revenue generating vehicles

• Managed GreenSense recycling program of used temperature labels coinciding with budget oriented goals & customer growth initiatives• Delivered trade-show logistics, planning, and coordination• Drove SEO/PPC/CPM efforts by keyword research, geo-targeting, and campaign management• Developed analytical market research into existing and potential vertical markets• Segmented, drafted, and created tactical email marketing campaigns• Organized, documented, and prepared presentable data for inbound leads, inquires, and contacts• Created how-to videos for product demonstrations using Adobe Suites