Anthony J. Pardo Email & Phone Number

New York, NY, US

New York, NY

New York, New York, US

• Oversee day-to-day business relationships with key Major League Baseball marketing partners and agencies (Brands managed include Budweiser, Corona, Gatorade, and Mastercard
• Collaborate with senior brand executives and agency representatives to plan strategic use of MLB IP and trademarks in the development and implementation of unique promotional and fully integrated digital, TV, and.
• Lead relationship with sponsorship valuation partners Relo Metrics & Futures Sport & Entertainment
• Supervise a team of 20 coordinators and managers providing account support for MLB, Club, and media sponsors
• Fulfill all sponsor contractual assets (i.e. Ticketing, media execution, and on-site activation)
• Lead all logistics and functional planning with sponsors, agencies and vendors for promotional events in-game, on-field and in ballpark during MLB Jewel Events, including MLB All-Star Week and the MLB Postseason

New York, New York, US

• Managed day-to- day business relationships with key Major League Baseball marketing partners and agencies (Brands managed include Bank of America, Coca-Cola, Doosan, Gatorade, Google, Mitel Communications, Old Dominion.
• Execute season long media campaigns for key MLB.com partners (Brands managed include Delta Airlines, Penske Truck Rental)
• Manage digital media campaigns for top tier corporate sponsors of the Boston Red Sox & New York Mets
• Collaborate with senior brand executives and agency representatives to plan strategic use of MLB IP and trademarks in the development and implementation of unique promotional and fully integrated digital, TV and.
• Supervise and train a team of 10 coordinators providing account support for MLB, Club and media sponsors
• Fulfill all sponsor contractual assets (i.e. Ticketing, media execution and on-site activation)

New York, New York, US

• Managed day-to- day business relationships with key Major League Baseball marketing partners and agencies (Brands managed include Bank of America, Coca-Cola, Doosan, Draft Kings, Esurance, Gatorade, Nathan’s Famous.
• Lead all logistics and functional planning with sponsors, agencies and vendors for promotional events in-game, on-field and in ballpark during MLB Jewel Events, including MLB All-Star Week and the MLB Postseason
• Collaborate with senior brand executives and agency representatives to plan strategic use of MLB IP and trademarks in the development and implementation of unique promotional and fully integrated digital, TV and.
• Execute season long media campaigns for key MLB.com partners (Brands managed include Buffalo Wild Wings, CarMax, Delta Airlines, National Car Rental, Pepsi, Penske Truck Rental, Under Armour
• Manage digital media campaigns for top tier corporate sponsors of the Boston Red Sox, Chicago White Sox, Minnesota Twins, New York Mets, Philadelphia Phillies
• Supervise and train a team of 9 coordinators providing account support for MLB, Club and media sponsors

New York, New York, US

• Manage the day-to- day MLB partnerships with Bank of America, Budweiser, Esurance, Evan Williams Bourbon, Falken Tires, Frito Lay, Gatorade, Mastercard, Pepsi, Target, Taco Bell, TuneIn
• Managed and served as primary liaison for Electronic Visual Insertion (EVI) sponsor signage inventory with ESPN, FOX and TBS
• Created new sponsor marketing platforms for upselling; developed concept of Kellogg’s Hispanic Heritage Family Day
• Participated in the Licensing and Corporate Sales panel discussion during the 2014 MLB Diversity Business Summit in New York

New York, New York, US

• Managed the day-to-day MLB partnership with Bayer Aspirin, Chevrolet, Firestone, Holiday Inn and One A Day Vitamins

New York, New York, US

• Facilitated all aspects of the internal advertising review and approval process with legal and other pertinent internal departments
• Managed internal and external scheduling for commercial spot inventory for regular season and Postseason national broadcasts
• Supported league community event day activations collaborating on efforts from concept development to final execution

New York, New York, US

• Served as lobby receptionist; handled incoming calls and greeted visitors; managed daily freight and logistical tasks for mailroom

New York, New York, US

Serve as a DREAM Ambassador, contributing to DREAM’s goal of leveling the playing field for all children by elevating DREAM’s fundraising potential, broadening connections, and amplifying their DEI vision

Bethesda, Maryland, US

• Co-developed inaugural MBA Prep Virtual Cohort Group; assisted in recruitment and admission of 40 participants
• Oversaw logistics and event planning for MLT events hosted at Purdue University and the Wharton School of Business
• Compiled and updated participant data of current and MBA Prep alumni participants through Salesforce.com

Melville, New York, US

• Wrote 13 solo bylines, 18 shared bylines, 11 contributing bylines under time-sensitive deadlines
• Covered local high school and college sports; city council campaigns and general assignment stories

New York, NY, US

• Organized and aggregated database of new book proposals for review
• Copy edited first pass of Mike Lupica's Red Zone book

Bachelors, Journalism, Sports Management

Education record

High School Diploma