Led the development of digital-first marketing strategies, focusing on traffic generation, lead management, and customer relationship management. Spearheaded CRM system overhauls, improving data accuracy and follow-up processes. Directed multi-channel marketing initiatives, optimizing digital ad spend and boosting sales conversion rates. Collaborated cross-functionally to align business objectives with operational efficiency.

Implemented sales systems and CRM software, leading to an 8% market share increase.Positioned the dealership as the highest-volume Cadillac store in Western NY.

• Restructured dealership new, used and wholesale sales operations and led the team to win first-time Toyota's “President’s Award” for operational excellence after first year with company.

Professional SummaryDynamic and results-driven executive with nearly 40 years of experience in the retail auto industry, specializing in sales management, business development, and customer relationship management. Known for spearheading digital transformation initiatives, including CRM systems and digital marketing strategies, to drive sales and enhance customer experiences. Adept at leveraging technology and performance analysis (GA4) to create impactful strategies that boost revenue growth. Extensive experience in project management, eCommerce, and digital marketing. Seeking senior leadership roles where diverse expertise can contribute to transformative results in challenging and rewarding environments.Key SkillsStrategic Business DevelopmentExecutive LeadershipCustomer Relationship Management (CRM) Proficiency (VIN Solutions, CDK Automotive)Team Leadership and TrainingeCommerce and Digital MarketingDigital Product StrategyPerformance Analysis (GA4)Email and Ad WritingWebsite Design and ManagementProject ManagementProblem ResolutionVoice-Over TalentSongwriting and Music ProductionRadio PresentationContent Creation

• Directed operations of a large Buy-Here/Pay-Here used vehicle sales and finance company.• Increased business by 100%, leading to the opening of a second location.

• Developed and implemented corporate-wide sales training programs for auto sales and service personnel.Recruited, trained and managed new sales and service writer team members

• Led 2 OEM Ford dealership locations to its first profitable month after having been acquired by AutoNation, and improved Customer Satisfaction Index (CSI) by 40% in less than a year.

• Managed a 30+ member sales team and maintained top-selling Ford dealership status in New York State.