Anthony Layfield Email and Phone Number
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Anthony Layfield personal email
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I’m a passionate healthcare executive on a mission to revolutionize the healthcare landscape, ensuring equitable, affordable, and high-quality medical care for all. With versatile expertise in B2B, B2C, and B2B2C, I have played a pivotal role in driving growth and innovation in various facets of the healthcare industry.Throughout my 15+ year career journey, I’ve developed a track record for driving growth in healthcare, optimizing digital channels, and delivering integrated healthcare experiences. In each role I’ve held, I’ve leveraged subject matter expertise and data to inform strategy development and serve as a strategic partner in achieving business goals. My consumer-centric approach hinges on fulfilling brand promises to deliver personalized healthcare experiences, fostering trust and loyalty.I take pride in growing, leading, and training high-performing teams to execute organizational initiatives that align with enterprise goals. I have an extensive background in engaging diverse stakeholders across the healthcare industry, including payers, providers, health systems, pharmacies, telemedicine, and federal government insurance agencies, on an array of topics, including healthcare technology, healthcare economics, and health equity.If you want to join me or follow my journey to integrate and innovate healthcare experiences for a healthier, happier future, connect with me here or via email at ajlayfield@gmail.com.
Humana
View- Website:
- humana.com
- Employees:
- 45742
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HumanaAtlanta, Ga, Us
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Associate Vice President (Avp), Pharmacy Acquisition & RetentionHumana Oct 2023 - PresentLouisville, Kentucky, Us‣ Spearhead strategic marketing efforts driving end-to-end marketing campaigns across awareness, consideration, and conversion stages, including public relations, digital campaigns, and performance marketing.‣ Ignite organizational growth through reimagining, new customer segmentation, and market expansion by transforming the team into an eCommerce-drive, omni-channel, and performance marketing engine.‣ Spearheaded consumer research initiatives to deeply understand patient needs and preferences, utilizing both quantitative and qualitative data. Developed a robust framework to interpret patient insights, driving targeted strategies across digital, media, and in-person channels.‣ Create and execute multi-year Pharmacy marketing strategy (Retail, Mail Order, Specialty, and OTC), driving growth aligned with aggressive company goals in an increasingly digital, eCommerce-focused healthcare landscape.‣ Automate multi-channel consumer journeys, orchestrated media channels, and delivered personalized messaging to drive a reduction in media spend while improving media performance through targeted audience segmentation and optimized resource allocation‣ Designed and implemented advanced analytics models, including propensity and churn models, to predict consumer behavior and identify key engagement opportunities.‣ Optimize data-driven attribution models to track and improve marketing ROI across channels, driving improvement in marketing efficiency and increased prescription volume.‣ Utilize consumer insights and data to shape marketing and engagement strategies, resulting in 15% improvement in ROI and 10% reduction in spend. Insights optimized channel strategies, audience segmentation, and personalized messaging, directly aligning campaigns with patient needs and maximizing impact.‣ Lead marketing transformation by advancing CRM and Martech integrations (Salesforce Marketing Cloud), enabling targeted, personalized, real-time behavioral based campaigns
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Associate Vice President (Avp), Medicare, Physician & Sales Marketing And CommunicationsHumana Jan 2021 - Oct 2023Louisville, Kentucky, Us‣ Oversee a 35-person team and $100MM budget to execute marketing and communication campaigns to expand the direct-to-consumer, contracted agent, and physician footprints.‣ Delivered a ~96% growth in Medicare Advantage members, increasing from 2.7MM to 5.3MM members throughout tenure.‣ Conducted extensive primary and secondary research to understand consumer needs in healthcare, focusing on access to care, wellness, and experience improvement.‣ Partner with cross-functional teams across operations, product, and sales to design nuanced, multichannel campaigns to co-market with 300+ network providers.‣ Translated research and analytics into actionable insights, optimizing channel strategies for physician and consumer marketing.‣ Improved distributor footprint by 10% year-over-year (YoY) by revamping the sales enablement strategy for +28k sellers.‣ Consult senior leaders on provider affiliation campaigns, including a toolkit of 30+ product marketing campaigns focused on messaging and value proposition to raise brand awareness.‣ Grew net promoter score (NPS) by 15% by building an industry-leading sales experience through a segmented, personalized, and automated agent journey.‣ Drove $1MM in cost savings by implementing Salesforce Marketing Cloud to respond to changing consumer shopping and buying trends by personalizing the experience; increased seller usage by 61%, growing platform sales production by 47%.‣ Boosted recognition and reward program enrollment by 15% through an automated multichannel marketing campaign, resulting in a 20% increase in sales production vs. unenrolled sellers.‣ Align marketing strategies across all distribution channels, improving brand perception by highlighting programs and services that support improved health outcomes, cost of care reduction, and enhanced member experiences.
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Director Of Sales MarketingHumana Jun 2018 - Jan 2021Louisville, Kentucky, Us‣ Led a 15-person team in growing Humana’s contracted agent footprint and improving the sales organization’s performance and productivity through a targeted agent engagement and education strategy to improve awareness, preference, and advocacy.‣ Drove a +10% close rate improvement and achieved cost savings by designing and implementing a digital sales experience tool that allowed agents to deliver personalized sales presentations and conduct digital enrollments.‣ Delivered a 36% increase in user adoption of the omnichannel marketing automation platform through a promotional rollout campaign, leading to a 2x growth in external producer sales; added new modules and campaigns to increase productivity.‣ Achieved an 81% favorability score through best-in-class sales enablement and marketing tools, education, and communications to transform the business-to-business (B2B) sales experience.‣ Overhauled the agent rewards program, leveraging market research and engaging funders and stakeholders to inform program development.
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Sales Enablement Marketing ManagerHumana Jan 2015 - Jun 2018Louisville, Kentucky, Us‣ Grew agent footprint by 30% and new producer sales by 40% by developing an integrated communication strategy to streamline communications from 15 teams to 1 audience, allowing for consistent messaging, voice, structure, timing, and governance.‣ Refined agent communication and outreach by developing agent profiles, segmenting the audience, and building a multichannel communication strategy to deliver tailored content through email campaigns, landing pages, and webinars.‣ Collaborated with 10+ executive and senior leaders across digital, sales, and product teams to develop a roadmap for innovation and gain stakeholder engagement, buy-in, and financial investment to build an industry-leading digital selling experience.‣ Championed marketing strategy coordination across MarketPoint and 7 internal teams to build an end-to-end agent experience, leveraging sale channel and marketing expertise to chart the agent journey and establish handoff points.
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Senior National Account Manager - The Home Depot & SearsGe Apr 2011 - Dec 2014Boston, Ma, Us‣ Led a team of 7 and generated $1B in revenue by developing and executing a go-to-market (GTM) and sales strategy for new product introductions to gain floor space with key customers such as Home Depot and Sears.‣ Built sales force effectiveness strategies, realigned territories to optimize sales resources for efficient account management, set education and sales targets, established metrics and key performance indicators (KPIs), and assessed team performance. -
Merchandising Manager - Clothes CareGe Jan 2010 - Apr 2011Boston, Ma, Us‣ Oversaw all marketing content, Plan-To-Sell, and creative development of a GE Clothes Care product category. ‣ Managed and led the creative process for all sales and marketing materials, POP, New Product Introductions, messaging across catalogs, pricing communications, and online assets. ‣ Developed strategies for product positioning, channel management and new product introductions to compete in the $10B laundry segment of home appliances.‣ Conducted line reviews with all major retail accounts such as Home Depot, Lowes, Sears, Best Buy and large regional accounts.‣ Designed and executed all merchandising promotional programs, including point-of-purchase, displays, field communications, and promotional planners for all distribution channels.‣ Created and executed the plan to sell for both Retail and Contract channels.‣ Developed and executed all NPI commercialization planning packages for field sales and national account sales.‣ Coordinated activities with Product Marketing and provide input on Product Plans and Strategies.‣ Co-developed National Account Programs, Line-ups and Groups.‣ Apply Six Sigma tools for commercialization process.‣ Interface with Field Sales and large national customers (Sears, Best Buy, Home Depot, Lowes) to maximize the effectiveness of merchandising programs.‣ Maintain competitive price and product tracking files.
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Experienced Commercial Leadership Program (Eclp)Ge Jun 2008 - Jan 2010Boston, Ma, Us‣ Selected as 1 of 3 participants for the premier sales and marketing leadership program; participated in 4 six-month rotations across GE business units, including sales, product management, market development, and product merchandising.‣ Drove innovation by identifying white space in the water heater market and producing a case study to demonstrate customer value due to the emergence of solar and wind; discovered opportunities to reduce operating costs to meet growth goals.‣ Partnered with the Mayors of Cleveland and Louisville to identify ways to become a preferred government supplier, build a pipeline, and boost sales; launched a government team to optimize processes and navigate bureaucracy.
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Six Sigma Black BeltGe Jul 2007 - Jun 2008Boston, Ma, Us‣ Increased first-call resolution by 40% and reduced client call escalation by 25% by processing mapping the workflow, identifying process gaps and defects, and streamlining interactive voice response processes to ensure call routing accuracy.‣ Developed and strengthened customer relationships through consultative marketing and sales analysis, quality, and process improvement projects.‣ Led Six Sigma projects focused on strategic growth initiatives, improving productivity, and increasing the quality, speed, and efficiency of sales, marketing, and operations functions.
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Area Sales ManagerGe May 2005 - Jul 2007Boston, Ma, Us‣ Successfully grew regional GE customer +25.8%, while driving growth with GE national accounts +35%. ‣ Devised growth strategy and achieved gains in market share & product penetration. ‣ Developed all marketing and sales strategies while delivering solid leadership and business acumen to corporate buyers and VPs. ‣ Coordinated product launches, sales training, and market, sales, and competitor analysis resulting in sales gains and market efficiency. ‣ Identified present and future product needs and strategies for the customer base. ‣ Planned and delivered clear, persuasive sales presentations by understanding competitive markets/trends.
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Territory Sales ManagerKraft Foods May 2000 - Aug 2002Chicago, Us‣ Managed retail sales and strategic sales planning/execution for a major growth market in the NW Atlanta territory. ‣ Successfully established direct sales relationships with new customers and gained market share in existing accounts, including 9 merchandising reps, 27 store workers, and liaisons for specific product categories. ‣ Developed growth plans and effectively managed trade funds to stay within budget.
Anthony Layfield Skills
Anthony Layfield Education Details
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The Johns Hopkins University - Carey Business SchoolHealth Care Management -
Tennessee State UniversityMarketing Management
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Morris Brown CollegeBusiness Marketing
Frequently Asked Questions about Anthony Layfield
What company does Anthony Layfield work for?
Anthony Layfield works for Humana
What is Anthony Layfield's role at the current company?
Anthony Layfield's current role is AVP, Pharmacy Acquisition & Retention @ Humana | Business Innovation | Leveraging data & technology to develop innovative, consumer-centric healthcare strategies.
What is Anthony Layfield's email address?
Anthony Layfield's email address is anthony.layfield@ge.com
What is Anthony Layfield's direct phone number?
Anthony Layfield's direct phone number is +150258*****
What schools did Anthony Layfield attend?
Anthony Layfield attended The Johns Hopkins University - Carey Business School, Tennessee State University, Morris Brown College.
What skills is Anthony Layfield known for?
Anthony Layfield has skills like Product Marketing, Product Management, Competitive Analysis, Sales Operations, Cross Functional Team Leadership, Marketing Strategy, Strategy, Leadership, Product Development, Marketing, Sales, Business Development.
Who are Anthony Layfield's colleagues?
Anthony Layfield's colleagues are Adriana Aguirre Herrera, Michele Phlipot, Rosalia Tapia, Tj Kehinde, Ryan Urban, Holly Overcash Stewart, Blanca Sanchez.
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