Acted as first-time entrepreneur and COO for a new publication, The Frisc, intensely devoted to San Francisco. Selected a platform, registered domain and social profiles, directed the brand/logo design and set up workflow for site launch in spring 2017. Handled business affairs including registration, freelancer payments and taxes. • Focused editorial lens on the most important issues facing the Bay Area • Honed the brand’s singular voice through live coverage of public meetings • Assigned, wrote and edited impact journalism for audience eager for civic engagement

Writing, updating and publishing partner and consumer-facing documentation, including reference, support and how-to articles. The role applies engineering rigor and project management to editorial production, working with Googlers and SMEs to identify bugs and knowledge gaps on tight turnaround. CMS tools: Acrolinx, Brightspot, Composer, G Suite. • Created and edited Help Center, Knowledge Base and agent articles by Google content model • Managed multiple content projects for product launches, trust & safety, ads and privacy

Editing print pages, features and online content for top-tier magazine title, often the last set of eyes before publication. Then I'm working in home-page production for Wired.com, writing headlines and doing QA to make for the most appealing, inviting and interesting content. Also doing developmental editing for Space Photos of the Week section. CMS tools: Airtable, Copilot.

I was the editorial component of world's fastest-growing digital platform for publishers, and that involved curation and QA as part of the Brand & UX team. I surfaced current and relevant content for sharing and discovery across a variety of categories, interests and calendar events. That involved sourcing assets, updating code in GitHub and pushing to production, then assuring that everything looked and worked great on web, iOS and Android. In addition, I edited and wrote posts and promotions, even did translations — anything and everything to make the front ends shine. CMS tools: Contentful, GitHub, Jenkins.• Point person for Explore UX pages, ensuring readers saw timely and compelling content that drove engagement. • Edited and wrote posts, mobile alerts, marketing emails, job listings, support documentation, etc.• Tuned issuu's voice and style, managed editorial calendar, copy back-reads and approval of Romance translations.

Directed communications and strategy to make the work and people of this large public institution more visible, more understood and more supported. Managed a team of writers/publicists to provide news coverage and media relations regarding SF State to reach broader audiences, including overseeing messaging and engagement on social networks. Also handled crisis communications in high-pressure, high-exposure scenarios that confronted the university and its reputation. CMS tools: Drupal, MS Office.

Captained front page of business-news service MarketWatch.com — creating pages in real time with must-click headlines and standout images, and then dynamically recreating them as the day's events broke and developed, often minute by minute. Simultaneously edited and published stories while dispatching breaking-news alerts and tweets of the latest content for MarketWatch's 15 million unique monthly visitors. Vetted and reworked articles, columns and special reports. Booked daily radio hits with staff for KCBS All News 740 AM. Planned, produced and starred in video segments for the Wall Street Journal Digital Network. CMS tools: Eidos Méthode.• Led staff in video coverage on restaurant and hospitality business, introducing the MarketWatch and WSJ brands to new audiences and extending news mandate to exploding food and wine scene.• Directed creation of stories in all forms (posts, features, slide shows) from original ideas.• Wrote 100s of tweets that generated a high volume of retweets, drawing 1000s of readers.• Booked radio and video hits that featured staffers and columnists as expert voices on news.