Worked with various clients (start-up founders) on contract basis to provide data analysis support to drive marketing and sales operations.

• Led GTM projects in three states to build the organization’s capability in sales, supply chain and influencer engagement leading to an average increase of 15% + in sales volumes • Spearheaded analytics-based workshop with the sales team to address existing customer challenges and develop GTM strategy• Planned, executed, and monitored market activations leading to: o Reduction in channel whitespaces (network appointment: stockists and retailers) o Improvement in… Show more • Led GTM projects in three states to build the organization’s capability in sales, supply chain and influencer engagement leading to an average increase of 15% + in sales volumes • Spearheaded analytics-based workshop with the sales team to address existing customer challenges and develop GTM strategy• Planned, executed, and monitored market activations leading to: o Reduction in channel whitespaces (network appointment: stockists and retailers) o Improvement in Salesforce effectiveness (Unique visits, % Universe covered) o Increase in footprint through depot expansion and rollout of new distribution models o Increase in engagement and brand awareness through market storming (ATL & BTL) activitiesAchievements: • Ideated and launched Uphaar 3.0 - loyalty program for Influencers leading to 24 % growth QoQ • Created the first of its kind – direct-to-retailer stockist (D2RS) model generating 36% incremental volume in 2 months Show less

Brands Handled - Mobility, Airtel Payments Bank, DTH and Telemedia• Executed brand communication strategy by taking into account the local audience and business insights • Managed the regional marcom budget ($400,000 CAD) and led the regional team of 6 members to drive awareness and engagement• Organized events like Airtel Hyderabad Marathon (16000 + participants), channel partner meets and internal events• Drove brand saliency with over 300+ brand… Show more Brands Handled - Mobility, Airtel Payments Bank, DTH and Telemedia• Executed brand communication strategy by taking into account the local audience and business insights • Managed the regional marcom budget ($400,000 CAD) and led the regional team of 6 members to drive awareness and engagement• Organized events like Airtel Hyderabad Marathon (16000 + participants), channel partner meets and internal events• Drove brand saliency with over 300+ brand stores, 1100+ Rural stores and over 1.5 Lacs general trade outlets.Achievements:• Awarded at the national level for Project Leap (Open Network) – a residential outreach campaign in 100 + apartments• Conceptualized and executed promotion of co-branded SIM cards (Airtel and Bahubali movie) – an industry-first Show less

Brands Handled: J.K Wall Putty, J.K. White Cement and J.K. Super Cement• Formulated national advertising and sales promotional budget and managed a budget of $900,000 CAD +• Devised and executed 360 branding and communication strategy• Planned & implemented pan-India ATL (TV, Radio, Print & Outdoor) and BTL (POSM, in-store branding, PR, etc.) activities• Developed and managed vendor relationships on a pan-India level for all promotional requirements… Show more Brands Handled: J.K Wall Putty, J.K. White Cement and J.K. Super Cement• Formulated national advertising and sales promotional budget and managed a budget of $900,000 CAD +• Devised and executed 360 branding and communication strategy• Planned & implemented pan-India ATL (TV, Radio, Print & Outdoor) and BTL (POSM, in-store branding, PR, etc.) activities• Developed and managed vendor relationships on a pan-India level for all promotional requirements, MICE events and tours• Pivotal role in creating and managing the national brand team Show less