Vice President Of Marketing And User Experience
Boston, Ma
My position at Shazzle required me to provide marketing and support services to three different companies, all owned by the same person. My primary focus was Shazzle, but I also worked with Advisor Nation on their Contact Marketing Pro software product, and Bangzoom Publishing's marketing services. When I was hired, Shazzle was a peer to peer file sharing network that had developed a Microsoft Outlook plugin and was marketing itself as a secure file sharing service. After I performed a series of marketing reports, demographic surveys, and extensive industry field research, the company decided iterate and became a secure mobile to mobile communications service. In this time I was able to develop a brand identity, commission logos that are still in use, establish a social media presence, connect to and build relationships with key security conferences, and write branded messages for web copy, white papers, and press releases. I also grew our customer base by 25% each month and was able to identify 4 new target markets. Meanwhile, I was also doing work for Advisor Nation's software, Contact Marketing Pro. This was an email marketing program that allowed Insurance Agents and brokers to prospect for new clients. My first big success with Contact Marketing Pro was redesigning their user interface after I ran a focus group with 20 existing clients and determined that they experienced difficulty using the software. Thus, we went from a confusing and frustrating process, to one that was task oriented and much easier to use. My second big success was in developing an effective training webinar that ran once a week and regularly attracted an audience of 25 viewers. For Bangzoom Publishers, I developed and ran marketing campaigns to sell Juvenile Fiction. All campaigns were split tested.