I handle the day-to-day management of all paid search & social accounts for Wicked+. I'm responsible for developing and implementing PPC strategies, managing budgets and bids, optimizing account configurations and targeting, and client reporting. I use a combination of native ad platforms, software integrations, and analytics toolkits to accomplish this. My duties are but not limited to: • Plan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management. • Ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, ad creative, and landing page revisions based on performance targets and client objectives. • I demonstrate resourcefulness and the initiative to lead advanced projects by forecasting and planning client's account growth objectives. • Assisting account managers with client communications around paid search knowledge and recommendations to develop and deliver a clear strategic vision to each client. • Provide opportunity analysis and support for all of our clients' sales initiatives.

I'm responsible for the successful planning, implementation, execution, and analysis of all digital advertising campaigns across multiple online platforms. I accomplish this by effectively developing online advertising campaign proposals that address clients' marketing budgets and advertising needs. • Implement online advertising campaigns on various platforms (search, social, and display) by assembling plans and objectives, creating/setting up creative assets and budgets, reporting data, and tracking performance.• Preparing ongoing monthly reports and draft presentation decks of campaign performance and web traffic analysis for the management team and clients.• I create graphic illustrations of data and comparative charts and consolidate complex findings into written text for clients to easily understand.• Analyze campaign performance and provide recommendations for optimizations based on acquisition data and findings.• Creating UX website flows for all of our clients' websites to maximize organic and digital opportunities.

I built digital narratives for partners, with my passion for storytelling and a creative sensibility that optimize market strategies and developing forward analytical campaigns. I was keeping a pulse of the current market climate and consistently looking to add industry knowledge and technical innovations (e.g., Snapchat marketing, Instagram Stories, VR, AR) where necessary.• I managed a team of 10+ marketers who are curating, and posting content daily, running paid media advertising and producing media content.• I implemented digital marketing best practices, including all social networks, blogging, SEO, PPC, visual production, reputation management, and design.• I built relationships with clients by establishing consistent communication and developing an in-depth understanding of each client’s campaign objectives and expectations.• Lead team-driven digital campaigns and strategy development sessions, which provided data to back up the success of campaigns to both clients and other GTMA departments internally.

I built relationships with users/clients and kept in tune with the marketing climate. I engaged with and motivated the Leap Motion ecosystem of platform developers, also sourced opportunities, and managed external projects. I helped Leap Motion cultivate about 300K users when I was there. • Managed all developer program projects across the company, creating/developing digestible, images, and content for our clients/communities, and liaised internally with other teams for marketing pushes/press. • I spearheaded projects with external partners and groups to execute 100+ events, activations, and collaborations that lead to highly visible growth opportunities. • I built partnership opportunities with individuals, companies, and organizations. Worked externally with users to help evolve product goals and created program strategies based on our partner’s insights. • Managed a small team that tracked, optimized, and created monthly reports for all organic and paid social properties. Used tools such as Salesforce, Marketo, Intercom.io, and MailChimp, to measure and maximize ROI. • Produced, curated, and created Leap Motion video content for Youtube, Twitch, and Vimeo. Growing Leap Motion’s subscribers 50% year after year.

Drip Drop is dedicated to the scientific advancement and application of oral rehydration therapy to improve health and well-being around the world. I spearhead the re-branding efforts of the enterprise e.g. building assets, ideating strategies, and monitoring analytics. This resulted in significant growth in sales and new customers for Drip Drop’s product(s).• Researched and implemented marketing strategies for all Drip Drop’s product development. I prepared briefs/marketing docs for high-level clients & investors. • Externally crafted messaging for displays, content pieces, and videos. Which created branding procedures and standardized company best practices.• Utilized marketing research to create quarterly business KPIs for all departments. Executing campaigns in all the main marketing channels including email, content marketing, retargeting, and social media.

Fielded designers questions via email and assisting them through CRMs like Zendesk, Contactual, and our Drupal website customizer.· Lead researcher on reprinting by tracking and maintaining excel spreadsheets on all paper reorders.· Used help desk software and support ticket software to answer clients questions.· Handled photographers affiliate program by linking our resources with their pages, as well as, managing SEO efforts for Minted's creative affiliates.

· Helped museum patrons, answered phones, wrote member emails, and demonstrated knowledge of the museum’s current exhibitions· Maintained gallery exhibits by setuping installations and assisting in their transportation. · Keep a professional demeanor to help maintain museum order and prestige. Carefully managed patron flow and developed social media outreach.· Cataloged customer/clients personal information via a museum cataloger