Anthony Kennedy Email & Phone Number

Clients worked for: Meta and Rose International.Projects worked: WNBA, UFC, ONE Fighting Championship, Survivor, Hot Ones, and multiple virtual concerts including: Sabrina Carpenter, Alesso, and Imagine Dragons.• Influencer and Talent Management• Create and collaborate on the development of social strategy, platform strategy, and audience messaging.• Build and update social calendar.• Social Reporting.• Social Listening.

Us

Oversaw social media creative development, publishing, and community management for slate of network shows. Shows worked on: Snowfall, The Old Man, Children of the Underground, The Patient, Kindred, Dear Mama, and Justified.2023 Clio Silver Winner for SNOWFALL S6 - Video Promo Campaign2023 Clio Bronze Winner for Kindred: Past is Present

Seoul, Kr

Led team of Community Managers for global mobile video gaming company overseeing the social networking accounts for nine gaming franchises.• Oversaw the launch of Marvel Future Revolution, the companies biggest launch title of the year.• Guide, script and coordinate monthly livestream events providing the latest news and game updates for several franchises.

Us

Clients worked for: Eyestorm Creative, Wild Card Creative Group, and 3AM.Projects worked: SuperCell's Brawl Stars and WarnerMedia's TNT projects.• Create and collaborate on the development of social strategy, platform strategy, and audience messaging.• Research, write concept, prepare and align campaign strategies and tactics to meet clients' overall goals, KPI’s and measurable objectives.• Build and update social calendar.• Scheduling and live posting assets.• Light copywriting.• Social Reporting.• Social Listening.• Audience Engagement on Social Platforms.

Redwood City, Ca, Us

• Build and implement strategy for owned, social, and community channels across all media platforms.• Worked with studio and gaming franchise stakeholders to ensure that EA brand message aligns across all social and community channels to new and current consumers along with working with creative department, PR, paid media, and external agencies to amplify initiatives.• Leveraged social media analytics and listening tools set KPIs, and adjusted campaigns where needed based on performance.

Los Angeles, California, Us

• Managed social media portfolios for film, television, and tech clients overseeing the development and implementation of client’s social media strategy and analytics monitoring ranging in budget scope from $100,000 to $500,000 including AOL, E! Television, GE, Netflix, and Snoop Dogg.• Responsible for all social media editorial calendar creative including individualized social channel copy, creative assets, videos, and web blogs for 5-7 concurrent projects.• Created voice and tone to represent AOL across multiple social platforms as part of #ThisIsAOL!” rebranding, achieving 127% follower growth and engaged 17 influencers to effectively reach 24M+ millennials.• Managed social media advertising campaigns on Facebook, Twitter, Instagram, and YouTube for a variety of clients.

Chuo-Ku , Tokyo, Jp

• Managed global team responsible for 12 Video Gaming IPs across multiple channels including METAL GEAR SOLID, Pro Evolution Soccer, Dance Dance Revolution, Castlevania, and Silent Hill.• Grew social channels by +215% from 12 million to 33 million fans during tenure.• Led the creation of the company’s influencer program by identifying key YouTubers and Twitch streamers to partner with for the launch METAL GEAR SOLID V: Ground Zeroes, and other titles that generated 25M YouTube video views.• Created #BombermanRolled campaign that generated 5.2 million Twitter impressions, 26% engagement, and 125K downloads in a single day for Bomberman Chains mobile title.

Los Angeles, California, Us

•Managed creative project portfolio of 5-7 concurrent campaigns ranging in budget scope from $100,000 to $1 million projects involving live event activities, video content creation, web, email, and social media marketing.•Executed “On This Soapbox” video series generating 15M video views for Sony Pictures Television’s The Boondocks Season Three launch, which set several all-time series rating records.

• Supervised monthly digital lifestyle section focused on consumer electronics and technology features.• Generated feature stories and conducted interviews for sports, music, and film & television sections of the magazine, writing content, assigning and scheduling content from writers.