I’m a Senior Content Designer specialising in digital services, creating and delivering user-focused content for the public sector, including Central Government, to strengthen organisational efficiency. In recent years I've undertaken roles as Senior Content Designer for Government Digital Services, Content Designer for Home Office and am currently Senior Content Designer at Department for Environment, Food and Rural Affairs. My earlier career includes Mobile Editor and Features Editor for FHM South Africa, Web Editor for UBM Live and a variety of Web Editor and Account Manager freelance assignments for companies including Amazon.co.uk and Which? Online. Across roles, I nurture collaborative stakeholder relations to clearly understand, promote and develop creative user-centric content and have a proven track record interpreting complex jargon and processes to build this content for a wide range of digital services. This includes producing service content for GDS’ digital programme GOV.UK Verify, the online identity assurance federation, with 2m+ people verified and 14 Government services connected. I am highly skilled in designing, writing and editing content for user-focused websites while iterating targeted content based on user research and analytics. Additionally, I deliver detailed expert reviews of service websites and advise on accessibility and search engine optimisation (SEO) for website content. My areas of expertise include:- Digital Content Design- User Research Analysis and Feedback- Prototype Development- Content Writing / Editing- Website Review- Stakeholder Management- Report Writing- Search Engine Optimisation (SEO) Expert- Project Management- Mentoring / Coaching- Team Leadership - Various Content Management Systems