Marketing
New York, New York, Us
I'm responsible for HireArt's marketing strategy and execution, including:• Creating. implementing, and managing HireArt's Account-Based Marketing and segmentation strategies to target ideal partners for HireArt's platform• Own the account & prospecting research process, from identifying high-conviction target accounts to managing researchers and ensuring data accuracy. • Strategize and execute paid marketing campaigns on various platforms.• Enable the sales team to adopt an account-based selling approach.• Create, design, and edit all sales and marketing collateral, including case studies, one-pagers, product summaries, and more.• Oversee all general marketing, including social media accounts.• Manage and create original written, verbal, and video content.• Administrator on all sales & marketing technology, including Salesforce, Outreach.io, Pardot, Seamless.ai, zoom, and others. • Lead implementation of SalesForce CRM and Pardot.