Senior Digital Marketing Director, successful in spearheading data-driven strategic initiatives that significantly enhance the digital footprint and global brand awareness of high-profile brands. Leveraging industry best practices and budget management, I’ve successfully driven initiatives that not only boost web presence and engage audiences worldwide, but also incorporate front-end development expertise to elevate brand positioning in competitive markets. Skilled in executing impactful branding strategies, efficiently allocating resources to maximize ROI, and fostering cross-functional collaborations to achieve cohesive digital marketing objectives.Notable achievements include:➢ Successfully scaled an in-house marketing team of 15, providing comprehensive training on digital best practices and essential measurement tools, resulting in substantial business growth for a rapidly growing eyecare provider➢ Manage annual digital marketing budgets up to $13M, strategically overseeing all national and local digital marketing channels, including paid search, display, over-the-top (OTT), YouTube, social media, Yelp, SEO, and email marketing➢ Significantly boosted the web presence and global brand awareness of a consumer electronics brand by 34% over a three-month period through the deployment of aggressive marketing campaigns and dynamic strategies, resulting in a substantial monthly growth in email subscribersSpecialties: Digital Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media, Data Analytics, Pay-Per-Click (PPC), Email Marketing, Brand Management, Automations, Ecomm Marketing, Google Analytics, Front End DevelopmentGithub.com/Allyogi84