- Built/led a high-performing marketing/creative team, with a $10M annual budget, implementing revamped media tactics, creative concepts and hands-on management of Meta and Google Ads leading to the following in the first 90 days (PoP):- Blended: Spend: +10%, New Customers: +81%, New Customer Rev: +55%, New Customer CPA: -39%, New Customer ROAS: +41%, Conversion Rate: +55%.- Meta: Spend: +27%, Conversions: +161%, CPA: -47%, ROAS: +69%.- Google: Spend: -53%, Conversions: +3%, CPA: -55%, ROAS: +94%- Leveraged advanced analytics tools (TripleWhale, Motion, Shoplift), provided strategic guidance to the CEO to deliver actionable insights that optimized program alignment, messaging, and KPIs for superior acquisition and retention.- Owned all aspects of paid user acquisition across all channels and maximize lifecycle marketing programs.- Developed a detailed marketing roadmap, achieving quarterly/annual goals through meticulous planning and leveraging performance analytics data for continuous improvement.- Oversaw marketing operations, including agency/vendor management and budget/resource planning.- Collaborated with cross-functional teams (engineering, analytics, creative) to execute various development, creative and promotional A/B tests, driving campaign performance and achieving business objectives.- Produced various creative/content pieces and executed photo/video shoots, managing ideation, forecasting, casting, editing, and deployment of each concept.

- Managed a $20M annual budget while leading 30-40 client-facing professionals in executing full-funnel SEM strategies across diverse channels, including Paid Media (PPC), Paid Social, Amazon/DSP, Programmatic/CTV, Email/SMS, Affiliate, SEO, CRO, PR, and TikTok.- Produced insightful reporting highlighting key KPIs such as LTV/CAC, MER, MQL/SQL generation, Sales and Order volume, ROAS, and new customer acquisition.- Implemented advanced testing to measure channel performance beyond traditional attribution models.- Negotiated marketing services contracts and built strong relationships with executive teams.- Acted as an outsourced CMO for clients, deeply understanding their businesses to ensure their success.

- Build, design and optimize successful marketing campaigns within Amazon Seller Central, Amazon Marketing Services, and Amazon Vendor Central utilizing Sponsored Products, Sponsored Brands, and Amazon's Demand-Side Platform (DSP).- Responsible for account profitability, and ensuring contract deliverables were provided to clients' satisfaction - Provide in-depth KPI reporting and analysis on a weekly, monthly, quarterly, and annual basis highlighting site visits, sales volume, Return on Ad Spend (ROAS), and new customer acquisition.- Analyze content across product detail pages, A+/EBC, and Brand Stores to effectively communicate the brand's message and within Amazon.- Calculate annual budget/revenue forecasts incorporating seasonality and promotional periods- Cultivate positive and enduring relationships with clients and fellow employees.- Expand clients' online presence by identifying Identify new marketing opportunities outside of Amazon.

- Developed and executed a variety of major Google, Bing, Facebook, YouTube and web campaigns within budget and scope of online objectives.- Utilized various forms of ad campaigns including Paid Search, Display, Video, Retargeting, and Mobile advertising while employing various models of attribution (first click, last click, data driven0- Managed monthly budgets ranging from $10K to approximately $300K per client.- Oversaw a team of 4-6 Retail Search Managers (RSM) who each managed 5-15 individual accounts.- Participated in new hire training and continued training, oversight of strategy for new accounts and on-going account maintenance.- Scaled overall account assignment by understanding the bandwidth of each RSM and identified ways to improve for continued scaling of accounts.

Full responsibility for all technical aspects of remote broadcasts (sound system, microphone levels, and headsets)Design layouts for full broadcasting events in various San Diego businessesConstructing and supervising promotional events in all participating businesses in southern CaliforniaInteracting with listeners, various business owners, school officials, and lead media figures across southern CaliforniaCoordinate and manage various promotional giveaways across San Diego countyCreate and maintaining the public image of various radio stations

Act as liaison between Media Relations Director and various members of the San Diego media. Coordinate post game interviews between players, coaches, and members of media. Represent the team at various public events across San Diego County. Assist in preparation of press releases, statistical sheets, and game recaps.

Coordinate large scale events with capacities of 35,000+ and budgets of $100,000+.Prepare all athletic facilities for all athletic contests year-round.Monitor all events and ensure all necessities are provided for all clients.Create, analyze, approve diagrams and blueprints for various eventsMaintain full schedule of weekly staff and special event staff

Design a training regiment for 32 Orientation Leaders preparing them to each lead a group of 30 incoming freshmen throughout the orientation program.Assisting in the development of the two-day orientation program for Sixth College (UCSD) Lead a group of 30 incoming freshmen throughout their two-day orientation program, ensuring each of them complete it, while creating a welcoming atmosphere in which they feel comfortable. Mentoring younger Orientation Leaders, assisting them with any issues that might arise or inquiries they may have.