Anthony Massa Email & Phone Number

Cross Roads, Texas

2201 Lakeside Blvd, Richardson, Tx 75082

Under my current role, I work directly with CEO, Steve Winn on formulating the strategic framework and product positioning for current and acquired products and brands. In my former role, I oversaw all marketing and brand communications for more than 80 brands, handling all digital and conventional media, while managing a staff of 30 – designers, writers and videographers. I also have daily contact with the CEO, CMO and executive level brand stewards.In less than 48 hours of starting my role as VPECD I presented a campaign idea to our CEO, EVP, CMO and Directors that captured their imaginations and stopped the meeting as our CEO commented, “You got there in less than 48 hours…this is brilliant.” This campaign created $13.8 million plus in opportunities at launch.Launched a “New Branding Campaign” at NAA 2019 driving $40,000,000 in pipeline, which was a 150% increase over 2018, and $15,000,000 in bookings, a 300% increase over 2018.Generated $79,000,000 in pipeline and $39,000,000 in bookings, a 25% increase in pipeline and 250% increase in bookings over 2018 via RealWorld 2019 User Conference.

Dallas, Texas

As Chief Creative Officer I was responsible for new business development as well as creative oversight and management. Under my leadership our team produced award winning, compelling, insightful and strategically smart creative work for accounts such as Clorox, Pine-Sol, Gatorade, Jockey and Walmart. Due to my efforts revenues grew by 67% over a seven year period and we won 10 significant pieces of new business. In addition, I grew the creative team from just 70 in Dallas to 120 nationwide.ALL of the creative product used to be done out of Dallas (all other offices – NY, Chicago, SF – were primarily account service). Under my leadership I dramatically improved the agency dynamic and way of working. I placed 35 creatives in Chicago, 5 in San Francisco, and 10 in New York.

Dallas, Texas

In my role as CCO I reorganized and developed a nascent creative department and its processes and upgraded the creative product. After three months as CCO, I was charged with co-leadership responsibilities after EURO's president departed in December 2002. I was responsible for all creative duties associated with the position of CCO, as well as those duties required to lead client services for the agency’s Rent-A-Center, Foot Locker and Pizza Hut clients and associated production, traffic and digital departments.I also provided an active leadership role in the pursuit and development of new business for both the Dallas office and Euro network partners.

Irvine, California

As Senior Vice President I successfully led the effort to change the face of the “Strottman Brand” from a Premium Manufacturing Agency to a niche Youth and Family Promotional Marketing and Advertising Agency. In addition, I re-engineered Strottman’s creative process by hiring a corps of “Kid Engineers” ages 7-17 to help conceive and design target-appropriate promotions and advertising, while also enrolling the family’s key decision maker – Mom - as part of the creative process, resulting in higher than industry-norm program success rates. I led an innovative new business development effort that was successful in breaking through the “new business lead clutter” by enlisting “Christie,” a 10-year-old Kid Engineer, to leave after-hours voice mails on targeted CMO’s phones, resulting in a 95% hit rate for first contacts. My responsibilities included overseeing all creative products for the agency's Irvine, Atlanta, Hong Kong and China offices.My clients were Taco Bell, Pizza Hut, KFC, Long John Silver's, Stouffer's Maxaroni and Family Style Recipes, Nestlé’s Food Services Division, Mervyn's and Havas' Spymasters and Jumpstart.

Chicago, Illinois & Southfield, Michigan

My role included providing both creative and account leadership to establish Frito-Lay as a new AOR client. I also staffed, budgeted, and created a work flow process while directing the creative product. I was integrally involved in all programs supporting Frito-Lay's new "Master Brand" strategy to reposition its focus to “Mom."Under my tenure I assisted the Detroit Office through a transition from a one person account field office to a fully functioning entity with a staff of 45, including staffing, work flow process development, budgeting, and building community relationships - while exceeding client expectations of the creative product.I planned, directed and controlled the creative process for McDonald's while maintaining and/or establishing strong working relationships both horizontally and vertically within the client/agency organizations. I served as client liaison on behalf of McDonald's with their external promotional marketing partners, including Disney's Theatrical Group, Disney's Parks and Attractions, Buena Vista Home Videos, Warner Communications, Mattel and Ty.My clients were Frito-Lay, GM, Oldsmobile, OnStar, Kraft and McDonald’s.

Golden, Colorado

I successfully directed the transition of the Marketing-Creative Services Group from Coors ownership to independent agency status while maintaining the Coors and Zima accounts as well as pursuing new business/agency expansion. In addition I produced award-winning work, secured Integer’s second account – Gatorade – 9 months from agency inception, with Boston Chicken following 2 months later.My Clients were: Coors Brewing Company: Original Coors, Coors Light, Coors Extra Gold, Coors Extra Gold Light, Coors Dry, Coors Artic Ice, Coors Family of Brands, Coors Rocky Mountain Sparkling Water, Keystone, Keystone Light and Keystone Dry. Boston Chicken: Launched 3 new products and repositioned the company as Boston Market. Zima Brewing Company: Zima Clearmalt, Zima Gold. Quaker Oats: Gatorade.

Golden, Colorado

My role as Creative Director included planning, directing and controlling the creative process for Coors Brewing Company, Adolph Coors Company, ACX Technologies, and related outside businesses and their affiliated brands, products, services and subsidiaries, including trademark and corporate identity management, packaging design, print advertising, merchandising and promotions, POS design, promotional television, radio and audio visual presentations. I communicated with all levels of corporate management including CEO and managed a $2 million departmental budget and project budgets up to $4 million / program.My Clients were: Coors Brewing Company: Original Coors, Coors Light, Coors Extra Gold, Coors Extra Gold Light, Coors Dry, Coors Artic Ice, Coors Family of Brands, Coors Rocky Mountain Sparkling Water, Keystone, Keystone Light and Keystone Dry. Boston Chicken: Launched 3 new products and repositioned the company as Boston Market. Zima Brewing Company: Zima Clearmalt, Zima Gold. Quaker Oats: Gatorade, ACX Technologies; Microlithics, CeraSports, Ceramics Division and Major League Baseball, the Colorado Rockies.

Greater New York City Area

I conceived, designed and executed advertising campaigns, sales visuals, packaging and direct mail programs within existing brand strategies to ensure consistency of message, communication and "number 1" market position for Merck's brand Vasotec. My Clients were: Merck; Vasotec and Primaxin and Colgate Palmolive -- Generic OTC Products

As Creative Director of the b2b group I worked with the following clients: Allied-Signal, Arrow, The CIT Group / Equipment Financing, Dupont, General Chemical Corporation, Huls, Pitman Company and Strahman Valves.

As part of the Creative Team I worked with the following clients: E.R. Squibb and Sons: Corgard and Corzide, Roche: Bumax and Valium Organon: Wigraine

The clients I worked with included: Showtime, HBO, Premium Channels Publishing and TV Illustrated.

Publications I worked on were: Hampton Life, FM Guide, Music Journal, CES Daily News, Tape Deck Quarterly and Audio Trade News.