Anthony Mazzarella

Anthony Mazzarella Email and Phone Number

Senior Partner, Advertising Sales, Walmart Connect @ Walmart Connect
New York, NY, US
Anthony Mazzarella's Location
New York, New York, United States, United States
About Anthony Mazzarella

With over 25 years of experience in sales, marketing, and advertising, I am passionate about leading with vision and innovation. As the Vice President of Sales and Client Experience at PIMS Inc., I am proud to be part of a premier partner in marketing and fulfillment support for leading brands in the industry. PIMS specializes in personalized, efficient global warehousing, fulfillment, and logistical solutions.In my current role, I oversee all sales and client service activities, enabling our clients to leverage white glove fulfillment services, e-commerce, influencer gifting, PR, and custom packaging. I am committed to building and maintaining strong business relationships, negotiating win-win deals, and delivering effective and creative solutions to complex challenges.My track record demonstrates a consistent drive for organizational profit and growth, while enhancing customer satisfaction and loyalty. As a collaborative and engaging leader, I empower my team to achieve excellence and success.

Anthony Mazzarella's Current Company Details
Walmart Connect

Walmart Connect

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Senior Partner, Advertising Sales, Walmart Connect
New York, NY, US
Anthony Mazzarella Work Experience Details
  • Walmart Connect
    Senior Partner, Advertising Sales, Walmart Connect
    Walmart Connect
    New York, Ny, Us
  • Fordi
    Advisory Board Member
    Fordi Sep 2023 - Present
    Advise on marketing and sales strategy with a focus on data analytics for a listening and feedback AI platform.
  • Pims
    Vp Sales And Client Experience
    Pims Nov 2023 - Oct 2024
    New York, Ny, Us
    I oversee all sales and client service activities, enabling our clients to leverage white glove fulfillment services, e-commerce, influencer gifting, PR, and custom packaging. I am committed to building and maintaining strong business relationships, negotiating win-win deals, and delivering effective and creative solutions to complex challenges.
  • Transit Wireless
    Vice President Of Analytics And Advertising
    Transit Wireless Jan 2022 - Sep 2023
  • Transit Wireless
    Director Of Advertising, Data And Partnerships
    Transit Wireless Apr 2020 - Jan 2022
  • Transit Wireless
    Consulting Specialist
    Transit Wireless Nov 2019 - Mar 2020
  • Boldyn Networks (Transit Wireless)
    Vice President Business Of Analytics And Advertising
    Boldyn Networks (Transit Wireless) May 2023 - Jun 2023
    Guided and drove brand expansion, business diversification, and overall strategy development to increase market share and reach sales and revenue goals in consumer offerings. Cultivated relationships with key decision-makers, persuading them to realize benefits of specialized products and leveraged customer satisfaction as a competitive advantage. Orchestrated process design and integration for cross-functional teams, conducting change management and implementation of best practices, with the goal of transforming marketing program deliverables. Identified areas of technical deficiency and leveraged expertise to implement technology investments required for consumer-centric marketing. Implemented programmatic approach through channel partner alliances for quick revenue realization. Build data and analytics strategy and products design globally.
  • Pixability
    Vice President, Sales & Strategy
    Pixability 2018 - 2019
    Boston, Massachusetts, Us
    I provide comprehensive leadership and strategy development of core sales and marketing initiatives to concurrently improve financial and operational performance without compromising integrity of organizational values, ethics, and service-level. I leverage robust knowledge of sales practices, marketing and branding strategies, and overall business acumen to contribute to achievement of business growth and revenue goals with minimum resource expenditures while complying with all regulatory requirements, industry obligations, and corporate policies.
  • Omd Usa
    Managing Director
    Omd Usa 2017 - 2018
    New York, Ny, Us
    Manages and lead the marketing and data strategy for one of OMD's biggest pharmaceutical accounts.
  • Viant Technology
    Vice President, Marketing & Strategy
    Viant Technology 2016 - 2017
    Irvine, California, Us
    I crafted executable business plans and provide leadership by example, championing company vision with a demonstrated commitment to upholding ethical standards while serving as company spokesperson. I collaborated with executive leadership to deliver on all matters relating to sales, profit and revenue growth, brand and network expansion, relationship retention and employee welfare. I was accountable for enterprise-wide service levels and execution of company culture and values that enhance employee engagement and performance objectives.
  • Celtra, Inc.
    Senior Vice President, Marketing & Strategy
    Celtra, Inc. 2014 - 2016
    New York, Ny, Us
    I created grass-roots marketing plans, B2B sales programs, and continued process of maximizing customer-driven product improvements. I mobilized and managed top-tier, global talent, to create high-performing cultures that consistently achieved in volatile markets to meet industry standards for service delivery. I directed department-wide operational framework that maximizes business lines and drives bottom-line profitability. I executed deliverables stemming from profit and loss responsibility and maintenance of organizational revenue realization.
  • Neustar, Inc.
    Head Of Agency Sales At Neustar/Ak
    Neustar, Inc. 2013 - 2014
    Reston, Virginia, Us
  • Disney Interactive Media Group
    Vp Director Sales
    Disney Interactive Media Group 2012 - 2013
    Glendale, California, Us
    Prior to the interactive team being dismantled I built sales team, reworked sales package, and developed segmented go-to-market plans to achieve multimillion-dollar revenue growth. Brought online sales team to profitability.
  • Demand Media
    Svp Sales
    Demand Media 2010 - 2012
    Santa Monica, Ca, Us
    Led aggressive sales and marketing strategy, growing client base 100% with significantly higher close rates and deal size. Directed strategic planning for key growth opportunities, hiring, and product development for CPG, pharma, finance, and telco categories.
  • Fox Audience Network (Acquired By Rubicon)
    Director Of Sales
    Fox Audience Network (Acquired By Rubicon) 2009 - 2010
    Built direct response sales team for East Coast and developed vertical sales strategies for CPG, entertainment, auto, and telco categories. Established relationships with agencies and clients. Increased YoY team revenues.
  • Yahoo!
    Senior Account Executive
    Yahoo! 2005 - 2009
    Sunnyvale, Ca, Us
    Revitalized business, cultivating partnership with F100 companies in CPG, auto, finance, and energy markets. Grew major account revenue up to 3x YoY while turning around stagnant accounts to build multimillion-dollar partnerships. Championed industry-leading, digital marketing programs across multiple Y! networks, platforms, ad formats, and audience segments.
  • Digitas
    Vp Associate Director
    Digitas Jun 2000 - Jun 2005
    Boston, Massachusetts, Us
    Directed media/marketing strategy for American Express client that included ten business units such as Global Advertising/Global Media, Consumer Cards Services Group, Financial Advisors, and OPEN Small Business Network. Led 13-member marketing team and managed budget. Increased client’s online business and oversaw client’s large partnerships. Established as strategic advisor internally and with client.

Anthony Mazzarella Skills

Leadership Vendor And Supplier Relationship Management Media Buying Strategic Partnerships Team Collaborator Cost Estimation And Control Digital Strategy Corporate Branding Advanced Business Communications And Presentation Mobile Marketing Operational Process Development And Improvement Digital Media Resource Management Vendor Management Digital Marketing Advertising Sales Integrated Marketing Process Improvement Quality Assurance Strategy Media Sales New Media Interactive Marketing Mobile Advertising Sales Program Design And Evaluation Online Advertising Cost Containment And Avoidance Program Management Account Based Marketing Change Management Product Management Best Practices Sem Wifi Project Management Public Relations Business Driven Technical Solutions Marketing Strategy Continuous Improvement Service Delivery Issue Identification And Resolution Strategic And Tactical Planning Crm

Anthony Mazzarella Education Details

  • Northeastern University
    Northeastern University
    Marketing

Frequently Asked Questions about Anthony Mazzarella

What company does Anthony Mazzarella work for?

Anthony Mazzarella works for Walmart Connect

What is Anthony Mazzarella's role at the current company?

Anthony Mazzarella's current role is Senior Partner, Advertising Sales, Walmart Connect.

What is Anthony Mazzarella's email address?

Anthony Mazzarella's email address is pe****@****aol.com

What is Anthony Mazzarella's direct phone number?

Anthony Mazzarella's direct phone number is +157065*****

What schools did Anthony Mazzarella attend?

Anthony Mazzarella attended Northeastern University.

What skills is Anthony Mazzarella known for?

Anthony Mazzarella has skills like Leadership, Vendor And Supplier Relationship Management, Media Buying, Strategic Partnerships, Team Collaborator, Cost Estimation And Control, Digital Strategy, Corporate Branding, Advanced Business Communications And Presentation, Mobile Marketing, Operational Process Development And Improvement, Digital Media.

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