Anthony Mazzarella Email & Phone Number

New York, Ny, Us

Advise on marketing and sales strategy with a focus on data analytics for a listening and feedback AI platform.

New York, Ny, Us

I oversee all sales and client service activities, enabling our clients to leverage white glove fulfillment services, e-commerce, influencer gifting, PR, and custom packaging. I am committed to building and maintaining strong business relationships, negotiating win-win deals, and delivering effective and creative solutions to complex challenges.

Guided and drove brand expansion, business diversification, and overall strategy development to increase market share and reach sales and revenue goals in consumer offerings. Cultivated relationships with key decision-makers, persuading them to realize benefits of specialized products and leveraged customer satisfaction as a competitive advantage. Orchestrated process design and integration for cross-functional teams, conducting change management and implementation of best practices, with the goal of transforming marketing program deliverables. Identified areas of technical deficiency and leveraged expertise to implement technology investments required for consumer-centric marketing. Implemented programmatic approach through channel partner alliances for quick revenue realization. Build data and analytics strategy and products design globally.

Boston, Massachusetts, Us

I provide comprehensive leadership and strategy development of core sales and marketing initiatives to concurrently improve financial and operational performance without compromising integrity of organizational values, ethics, and service-level. I leverage robust knowledge of sales practices, marketing and branding strategies, and overall business acumen to contribute to achievement of business growth and revenue goals with minimum resource expenditures while complying with all regulatory requirements, industry obligations, and corporate policies.

New York, Ny, Us

Manages and lead the marketing and data strategy for one of OMD's biggest pharmaceutical accounts.

Irvine, California, Us

I crafted executable business plans and provide leadership by example, championing company vision with a demonstrated commitment to upholding ethical standards while serving as company spokesperson. I collaborated with executive leadership to deliver on all matters relating to sales, profit and revenue growth, brand and network expansion, relationship retention and employee welfare. I was accountable for enterprise-wide service levels and execution of company culture and values that enhance employee engagement and performance objectives.

New York, Ny, Us

I created grass-roots marketing plans, B2B sales programs, and continued process of maximizing customer-driven product improvements. I mobilized and managed top-tier, global talent, to create high-performing cultures that consistently achieved in volatile markets to meet industry standards for service delivery. I directed department-wide operational framework that maximizes business lines and drives bottom-line profitability. I executed deliverables stemming from profit and loss responsibility and maintenance of organizational revenue realization.

Reston, Virginia, Us

Glendale, California, Us

Prior to the interactive team being dismantled I built sales team, reworked sales package, and developed segmented go-to-market plans to achieve multimillion-dollar revenue growth. Brought online sales team to profitability.

Santa Monica, Ca, Us

Led aggressive sales and marketing strategy, growing client base 100% with significantly higher close rates and deal size. Directed strategic planning for key growth opportunities, hiring, and product development for CPG, pharma, finance, and telco categories.

Built direct response sales team for East Coast and developed vertical sales strategies for CPG, entertainment, auto, and telco categories. Established relationships with agencies and clients. Increased YoY team revenues.

Sunnyvale, Ca, Us

Revitalized business, cultivating partnership with F100 companies in CPG, auto, finance, and energy markets. Grew major account revenue up to 3x YoY while turning around stagnant accounts to build multimillion-dollar partnerships. Championed industry-leading, digital marketing programs across multiple Y! networks, platforms, ad formats, and audience segments.

Boston, Massachusetts, Us

Directed media/marketing strategy for American Express client that included ten business units such as Global Advertising/Global Media, Consumer Cards Services Group, Financial Advisors, and OPEN Small Business Network. Led 13-member marketing team and managed budget. Increased client’s online business and oversaw client’s large partnerships. Established as strategic advisor internally and with client.