Ant Cohen

Ant Cohen Email and Phone Number

Head, Security Influence and Trust @ nbn™ Australia
Sydney, NSW, AU
Ant Cohen's Location
Greater Sydney Area, Australia, Australia
Ant Cohen's Contact Details

Ant Cohen work email

Ant Cohen personal email

n/a
About Ant Cohen

I make security risk something everyone in the business can understand. Before I moved into the security space, I delivered some of Australia's most well-known and innovative events and led some of our most iconic brands. I now use all of the know-how I developed in the marketing and consumer-behaviour world to translate technical threats into language that everyone in the business can understand and help reduce the 'human behavioural risk' that technological defences can't on their own. In my old world I worked closely with Oprah and John Travolta, the Wallabies, Australian Olympic Committee and even Eurovision. I've swapped those for relationships with the ASD, ACSC, ACCC, OAIC, and the eSafety Commissioner.Security threats can be largely mitigated by effective tech and systems tools. But the one threat those tools can't fully protect you from is also your biggest asset in your defence arsenal: Your people. That's why people like me have made the shift, because we understand how to influence people and help convince them to change their behaviour. But now I do it to protect critical infrastructure, not sell you something you probably didn't really need anyway.I am a diversity champion from a CALD background, and value conversations that increase opportunity, social justice, and equity for all.Let's talk.📣 I am open to appropriate opportunities

Ant Cohen's Current Company Details
nbn™ Australia

Nbn™ Australia

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Head, Security Influence and Trust
Sydney, NSW, AU
Ant Cohen Work Experience Details
  • Nbn™ Australia
    Head, Security Influence And Trust
    Nbn™ Australia
    Sydney, Nsw, Au
  • Nsw Crime Stoppers
    Board Cyber Security Advisory Committee
    Nsw Crime Stoppers Dec 2023 - Present
    Sydney, Au
    The Cyber Security Board Committee provides specialist cyber crime advice to the Crime Stoppers Board
  • Nbn™ Australia
    Head, Security Influence And Trust
    Nbn™ Australia Jun 2020 - Present
    North Sydney, Nsw, Au
    The ever increasing threats in today's world need to be viewed through a different lens if we're going to truly influence change and buy-down risk. Leading the Security Group Trust and Influence function, my team is made up security, trust, communications, intelligence, and training specialists, accountable for driving significant uplifts in security-conscious behaviours and capabilities across nbn and the Australian public. I'm responsible for how our people protect the digital backbone of Australia and ensure that those people and our partners, customers and end users are secure and protected. - Security brand, communications campaigns, and awareness programs that lift the reputation and capability of the holistic Security Group; spanning physical, cyber, intelligence, law enforcement liaison, investigations, privacy, risk, forensics and security consulting- Leading enterprise-wide and industry-leading threat defense communications and education programs (phish drills, scams awareness)- Leading key Government initiatives and relationships including Local Government and Community groups, JCSC, ASIO, ACCC and others- The design and roll-out of significant annual communications and education programs- Leading key industry partnerships including SIT, eSafety Commissioner, IDCare, and SANS Institute
  • Nbn™ Australia
    General Manager Security Group Shared Services (Acting)
    Nbn™ Australia May 2023 - Nov 2023
    North Sydney, Nsw, Au
    Leading the security influence, strategy, law enforcement liaison, and threat intelligence teams.
  • Project Placed
    Founder And Chair
    Project Placed Mar 2020 - Present
    Sydney, Nsw, Au
    Project Placed is Australia's first career support charity established out of COVID to help anyone across Australia who has lost their job. An ACNC registered charity, we offer free one-on-one and group classes to help people with their job search, mindset, mental health first aid and career support, linking people to jobs and recording the breadth and depth of that impact on our industries.Open to deep collaboration with supportive employers, recruiters, and SaaS businesses.
  • The Star Entertainment Group
    Group General Manager - Brand, Guest Experience, Sponsorship, & Public Relations
    The Star Entertainment Group Sep 2018 - Dec 2019
    Pyrmont, Nsw, Au
    Non gaming role. Portfolio included hotels, entertainment leisure, food and beverage, and new openings. Responsible for Group-wide guest experience, brand programs, marketing, and transformation positively affecting more than 15 million guests, 9,000 employees and a capital works program of A$5b, across The Star Sydney, The Star Gold Coast, Treasury Brisbane, and Queen's Wharf Brisbane.
  • Eastside Radio 89.7Fm
    Director
    Eastside Radio 89.7Fm Nov 2016 - Dec 2018
    Paddington, Nsw, Au
    Non Executive Board Director
  • Nbn™ Australia
    General Manager - Brand & Partnerships
    Nbn™ Australia Nov 2014 - Aug 2017
    North Sydney, Nsw, Au
    The National Broadband Network is arguably one of Australia’s the most complex and challenging brands to take to market. Charged with redefining and relaunching the total brand and marketing function in 2014, including re-articulation of the Employee and Customer Value Propositions, and building national brand campaigns that speak to whole-of-population against a backdrop of highly charged political, media, and public scrutiny.• Operating in the Marketing Senior Leadership Team, leading a team of 5 direct reports with influence across a marketing team of more than 80 FTE.• Establishing and leading the NBN Brand communications function including the development of an in-house content studio and the management of creative and research agency partners.• Lead the development and production of NBN’s first national omni-channel brand campaigns.• Lead the refresh of the NBN brand, and marketing strategy across all internal and external channels• Establishing commercially strategic partnerships and detailed go-to-market campaigns to extend brand awareness and drive urgency of uptake (sales), increase share-of-voice, sentiment, and intent-to-connect.• Developing detailed quarterly / annual brand marketing plans, ensuring tracking-to-progress and reporting.• Direct accountability of the Discovery Centre, a state-of-the-art event and experiential centre• Managing and developing the Social Media and PR teams to develop rich Branded content that integrates with above-the-line and tactical campaigns across channels.- Directing two through the line brand campaigns and social tactical engagement - Leading the wholistic redesign of digital platforms - Lifting brand value by 103% from $600m to $1.22b- Increasing staff engagement by >50%- Increasing Customer Satisfaction by more than 20%- Increasing sales by 25% week on week
  • Travelliance
    General Manager, Brand Resilience
    Travelliance Mar 2014 - Oct 2014
    Schaumburg, Il, Us
    Travelliance is one of the most successful companies that you've probably never heard of and are the world's leading travel logistics and contingency management company servicing clients in the Airline, Railroads, Retail, Construction, Transportation, Charters, Government, Sports, Healthcare, Utilities and Emergency Response sectors.With over 30 years’ experience and more than 20 offices in major cities around the world, Travelliance represent more than 70 airlines and over 5 million room nights, providing hotel sourcing, transportation, financial management and auditing, custom analytics and corporate and leisure travel.This was a specialist contract role, advising on crisis brand and reputation management with global visibility consulting to Malaysia Airlines following the disappearance of MH370 and the MH17 accident, advising on crisis brand and reputation management, operational contingency and disaster management.Working closely with the West Australian Government and agencies, the Australia Hotels Association, local hoteliers and other relevant parties. Providing strategic advice to Malaysia Airlines to manage their Brand response to the crisis and working with the Malaysian Government to support their representatives on-ground.Due to the nature of my role, and the sensitivity of this project, I'll gladly discuss specifics with you that can't be published on LinkedIn.
  • Qantas
    Head Of Brand Design & Marketing Programs
    Qantas Sep 2009 - Mar 2014
    Mascot, Nsw, Au
    Qantas is routinely featured in the top three brands in Australia, one of the Great Places to Work, and has a legacy and unique role in the Australian national psyche. As guardian of this brand – finding ways to continue to engage with the travelling public and tap into their proven latent love for the airline was key to ensuring successful commercial outcomes in this global role.• A marketing leadership role with dual responsibility for commercial marketing partnerships as well as ownership of the global Qantas master brand strategy and brand design function.• Acting as the “voice of the brand”, chair of the Brand Council and owner of the global Qantas master brand positioning.• Devising and implementing a detailed annual brand communications plan.• Overseeing customer experience and brand design across global Qantas assets and marketing channels, as well as the look, feel and tone of all collateral and communications, soft and hard product including lounges, music direction, wayfinding, and office design.• Leading the project management, design and delivery of large-scale customer-facing brand experience and sponsorship programs.• Spearheading the ideation, negotiation and execution of partnership opportunities to drive increased brand consideration, share-of-voice and forward bookings. • Providing leadership to a team of four direct reports, 30 indirect reports and multiple agencies• Managing a significant budget including branded merchandise revenues impacting P&L.• Owning brand health and reputation management and the commission of relevant market research to monitor and track these metrics.Successfully drove some of the highest-reaching and most successful brand experience campaigns:* Global brand campaigns* The London 2012 Olympic and Paralympic Games* Oprah Winfrey's "Ultimate Australian Adventure"* The Rugby World Cup
  • Qantas
    Business Transformation Manager - Customer & Marketing
    Qantas May 2009 - Aug 2009
    Mascot, Nsw, Au
    Responsible for the sustainable activities across the Customer & Marketing space - 7,000+ staff and more than A$3b - in a range of activities such as agency review and management, customer experience design and business improvement.This role was absorbed by the broader marketing function during a restructure of that division.
  • Qantas
    Global Partnership Operations Manager
    Qantas Oct 2003 - Apr 2009
    Mascot, Nsw, Au
    Leading two departments and 15 direct reports with global responsibility for all travel and accommodation partnerships impacting P&L in A$'000m.
  • Qantas
    Marketing Systems & Process Manager
    Qantas Jun 2002 - Oct 2003
    Mascot, Nsw, Au
    Owner of the Marketing Systems and policies that run the regions' largest and most successful airline loyalty programs: Qantas Frequent Flyer, Qantas Club & Chairman's Lounge.
  • Qantas
    Customer Solutions Manager - Contact Centres
    Qantas Jan 1998 - Jun 2002
    Mascot, Nsw, Au

Ant Cohen Skills

Strategy Marketing Communications Marketing Management Marketing Strategy Leadership Project Management Sponsorship Event Management Brand Management Integrated Marketing Change Management Digital Marketing Business Process Improvement Customer Experience Internal Communications Marketing Management Business Development Program Management Online Marketing Social Media Marketing Digital Strategy Crm Creative Direction Customer Service Account Management Product Marketing Strategic Partnerships Advertising Negotiation Direct Marketing Online Advertising Corporate Branding Corporate Communications Brand Development Competitive Analysis Digital Media Team Management Market Research Email Marketing Logistics B2b Marketing Relationship Marketing Web Analytics B2b E Commerce Time Management Brand Awareness Lead Generation Campaign Management

Ant Cohen Education Details

  • Deakin University
    Deakin University
    Organizational Leadership
  • Deakin University
    Deakin University
    Arts & Entertainment Management
  • William Blue Hotel Management College
    William Blue Hotel Management College
    Hotel Management Maj. Marketing

Frequently Asked Questions about Ant Cohen

What company does Ant Cohen work for?

Ant Cohen works for Nbn™ Australia

What is Ant Cohen's role at the current company?

Ant Cohen's current role is Head, Security Influence and Trust.

What is Ant Cohen's email address?

Ant Cohen's email address is an****@****.com.au

What schools did Ant Cohen attend?

Ant Cohen attended Deakin University, Deakin University, William Blue Hotel Management College.

What skills is Ant Cohen known for?

Ant Cohen has skills like Strategy, Marketing Communications, Marketing, Management, Marketing Strategy, Leadership, Project Management, Sponsorship, Event Management, Brand Management, Integrated Marketing, Change Management.

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