Lead growth initiatives for all portfolio companies. Manage all internal growth teams, including performance marketing, performance creative, email marketing, influencer marketing, affiliate marketing, and brand marketingLead all growth analysis and due-diligence for future portfolio acquisitions.

Build and scale Pique's performance marketing team, infrastructure and roadmap (emphasis on user acquisition).Manage annual ad spend budget and allocate efficiently across campaigns and channels to drive customer conversions while maintaining CAC and ROAS benchmarks.Define, drive and optimize key performance KPIs, such as CAC, CVR, AOV, ROAS and LTV.Define Pique's optimal performance marketing channel mix while driving top of funnel acquisition, mid-funnel engagement, bottom of funnel conversion and post purchase retention.Develop data driven hypothesis and manage cross-functional teams to executeexperiments across the marketing funnel to optimize conversion.Work collaboratively with cross functional teams (Partnerships, Influencers, CRM and CRO) to drive landing page / ad creative / product feed optimization to improve channel performance.

Led Pollen's acquisition efforts into it's Series C $150M raiseTrained and hired Pollen's performance marketing team, building & scaling it’s performance to meet our $45m+ attributed GMV goals in 2022.Spearheaded all cross-functional relationships with Performance Marketing, Consumer Marketing, Creative Production, CRM, Organic Social and Influencer Marketing.Developed and refined Pollen's digital playbook, direct-to-consumer funnel, targeting approach, and content strategy.

Lead Pollen's paid social team in US and UKOversaw the strategy, implementation, and execution of all paid social campaigns across 50+ Pollen travel experiences in the North American market. Built Pollen's go-to-market digital playbook.Notable Campaigns Managed:Justin Bieber // J Balvin // Kygo // Tiesto // Diplo // Migos // Ozuna // Dustin Lynch // Brett Young // Marshawn Lynch // Tony Hawk // Maya Jama // Brownies & Lemonade // Electric Zoo // Cali Roots // Emo Nite // Just for Laughs

Strategy, implementation and execution of all social ad campaigns across all social channels, including but not limited to: Facebook, Instagram, Twitter, TikTok and Snap

Lead all paid social acquisition efforts for Pollen's members-only platform.

Paid Social Advertising: Facebook, Instagram, LinkedIn, Twitter-Create, optimize, execute paid acquisition strategies across social channels for all clients-Account Management | Manage all aspects of campaign development for clients: Day-to-day Communications, Brand Analysis, Paid Execution Strategy, Ad Copy, Creative Assets, Campaign Launch and Campaign Optimization-New Acquisition Campaigns | Retargeting Campaigns | Dynamic Product/Creative Ads-Leverage real-time data from Facebook Ads Manager / Google Analytics reporting platforms to communicate campaign performance and provide consultative recommendations to improve business growth.-Measure and optimize campaign performance to establish KPI benchmarks and recommendations for future testing opportunities.-Developed strong understanding of bidding and optimization best practices across Facebook campaigns at each stage of the eCommerce marketing funnel-Ability to diagnose target audience and consumer trends via analysis in Ads Manager and Google Analytics based on demographic, device, and performance breakdowns-Create weekly reporting decks and communicate results to all clients.-Present weekly campaign and creative ideas to launch and test.