Helping clients build and optimize brand, social, and lifecycle. View my website for projects and more details, including campaigns with YouTube, Billie Eilish, ROSÉ & Bruno Mars, Rubik's Cube and more: https://www.anthonymejean.com

Managed over 1,500 bookable group experiences available in 25 U.S. cities using data, trendsetting, vendor relationships, and lifecycle marketing to drive over $10m in annual top line revenue; 1 out of 5 parties using the BACH app booked their experiences through our marketplace.Drove outsized metrics for the business in marketplace conversion rates, email and social media engagement, customer reviews, and full funnel optimizations; worked closely with CEO, COO, CTO, and company leaders to roadmap and execute company goals; worked with executive coach to strengthen core leadership skills.

Designed and launched lifecycle funnel top-to-bottom including email series and blasts, push notifications, and in-app messages; hired and directed a team of marketers overseeing lifecycle, social media (Instagram & TikTok), and marketplace optimization; planned creative campaigns for sales, lifecycle, customer loyalty, and acquisition.Launched and single-handedly operated Instagram through first 80,000 followers with industry-high engagement rate; launched and directed TikTok through first 20,000 followers.

Created the entire BACH brand and marketing collateral including brand identity, voice, lifecycle funnels, paid ad creative, App Store listing, marketplace product images and descriptions, and assisted with customer service scripts, product design (app and website), and customer review management.

Created social media content for several international brands and helped develop creative pitches to win new business. I gained valuable experience collaborating with creative teams and put in countless design hours perfecting work that suited brand style guidelines. Brands include Pepsico (Mountain Dew, Quaker, Starbucks), Diageo, New York Jets, Mondelez, Spotify, OWN, USA, History Channel, and many more.

Through A/B testing web designs, including the overall aesthetic of our ecommerce website, I helped increase conversion rates by 17%. Through revamping the email marketing designs and strategy, I helped increase year to year email sales 306%.