Anthony Melson Email & Phone Number

St. Louis, MO, US

• Led team of 8 - 12 data scientists and analysts, mentored 3 associates into promotions, recruited 1 senior data scientist.
• Designed, planned, and managed >80 client projects using causal inference, ML, experimentation, uplift modeling, data analysis, GenAI, and dashboarding..
• Primary presenter for team when interacting with largest clients, company leadership, and board.
• Owned 16 client relationships in various industries and levels (many c-suite).
• Led cross functional team that developed A/B testing capabilities on internal rewards site.
• Representative in 6-department product council that built roadmap to improve/expand platform and service offerings.

St. Louis, MO, US

• Developed uplift models increasing lift on targeted offers by >45% in clients’ channel partner program.
• Used quasi-experiments to redesign employee incentives in airline credit card program, increasing applications by >20%.
• Managed and mentored 2 direct reports.

St. Louis, Missouri, US

• Built 2 uplift models to optimize promo targeting.
• Built forecasting model to aid in demand planning.

St. Louis, Missouri, US

• Automated all existing departmental reports using Python and built 6 dashboards in PowerBI.
• Conducted causal impact analysis for >25 promos, optimizing structure of future offers.