Anthony Mittelmark Email & Phone Number

Melbourne, Vic, Au

Australia

Fujitsu AustraliaChief Technology Officer (CTO) - Enterprise and Commercial | October 2018 - Present• Lead technology strategy and innovation for Fujitsu's retail vertical in Australia and New Zealand• Develop and implement cutting-edge solutions in IoT, AI, edge computing, and personalization• Drive omni channel enablement and unified commerce strategies for major retail clients• Author thought leadership content and represent Fujitsu at industry events• Support sales team in client engagements and solution development• Promoted to cover the combined retail and commercial portfolios (Enterprise and Commercial) • Accountable for ~$XXXm of revenue with a focus on actively managing profitability for technology services Key Achievements:• Established Fujitsu as a leader in retail technology solutions, growing it to the second-largest retail region globally for the company• Developed comprehensive portfolio of IoT and AI-driven retail solutions, resulting in 30% YoY revenue growth• Led in the development of holistic, customer centric approach to sales focusing on WHY which led to winning several large contracts in a competitive bid environment for services• Brought on over 12 new premium solutions focusing on assisting customers to drive specific CX differentiation - e.g., vision systems, non-scanning PoS, Voice Ordering, Process Automation, Order Accuracy and many others Key Project: Smart Store Initiative• Conceptualized and led implementation of a fully automated, AI-driven convenience store concept, integrating IoT sensors, computer vision, and contactless payment systems• $XXm store transition for a large retail brand

Melbourne, Australia

• Provide strategic and technical advisory services to global technology companies and startups• Focus on emerging technologies and how to leverage them for significant value increase• Assist clients in pivoting strategies, implementing growth plans, and raising capital• Drive customer centric development that was scalable and drove valuations Key Achievements:• Guided US-based fintech through successful strategy pivot, resulting in 200% user growth and successful Series B funding round of $5M• Wrote business plan for spin-off boutique consulting offering made up of previously Big4 partners Ghost write thought leadership for several executives

Melbourne, Australia

Developed and led venture process, successfully partnering with Google to roll out market education (presenting to C-suite leaders of most ASX Top 20 businesses)Created innovative filters for evaluating and vetting investments based on opportunity and future growth potentialLed business pivot initiative to shift method in which PwC partners sold technology consultancy; achieved significantly higher than market engagement margins for innovation projects

Melbourne, Australia

• Led innovation and growth initiatives for PwC's technology consulting practice• Developed and executed strategic partnerships, including joint venture with Google• Managed team of 15 consultants and P&L for technology ventures divisionKey Achievements:• Created innovative BD process resulting in $12M additional revenue over 18 months• Presented to C-suite leaders of ASX Top 20 companies on digital transformation• Developed simulation-based client engagement model, achieving over 50% conversion rate and $20M in new businessKey Project: Digital Transformation Accelerator• Designed and implemented a rapid digital transformation program for a major Australian bank, resulting in 40% improvement in customer engagement metrics

Melbourne, Australia

My work at PwC takes three forms:1) Lead disruptive innovation @PwC – I assist clients to be aware of the factors that contribute to a propensity for disruption. A subject matter that I developed to assist clients to understand what factors are inhibiting their ability to innovate, and to understand that they cannot take advantage of their strengths if they cannot resolve their resistance and organizational inhibitors. Leader of Google / PwC alliance relative to the creation of new value - current focus FS and retail 2) Facilitated Innovation – Taking a consumer centric lens to growth at client organizations. I assist clients to find innovation paths which either protect current positions, grow new ones or do both simultaneously. Using a combination of lean methods and design thinking which has been adapted for incumbents, I identify incremental opportunities (in the first instance) and agile ways of working with client capabilities and assets to build prototypes that can be tested with end users. .3) Open Innovation – I have assisted PwC to take a leading position in the operation of open innovation specifically for government; having worked on over 22 separate problem statements between 2013 and 2014. Lead new value creation for PwC / Google alliance

• Provided strategy, growth, and innovation consulting for technology-based ventures• Founded and scaled multiple startups, including LinkMe (sold to Telstra)• Advised major corporations and government entities on digital strategy and business model innovationKey Achievements:• Launched five startup businesses, three of which were successfully sold for a combined value of over $40M• Grew two digital startups into billion-dollar operations within 5 years (Ninemsn; cars and jobs and CarSales)• Developed hybrid media model for DMG Radio (Nova Entertainment), increasing online streaming tenfold and maintaining #1 iPhone App ranking in Music Category for 12 monthsClients Include:Australia Post, Trader Media Group, News Digital Media, NRMA, Sensis, CarPoint, LinkMe, Telstra, Docklands Corp, Transurban, REIV, AAA Tourism

Richmond, Victoria

AngelCube is a venture accelerator. Early stage digital start ups apply for funding and AngelCube funds and then supports these start up through a mentor system. My responsibilities as an advisory board member include documenting a filtering mechanism by which start ups are assessed as well as providing input to the mentoring program and acting as a mentor. I also conceived the start up boot camp educational content and processes. Start up businesses are analyzed via an intense program for weaknesses and their understanding of customer, third party, and staff interactions is tested. I also advise AngelCube on creating IP assets and increasing the chances of liquidity events for both the business and the start ups.StartUp Bootcamps 2011, 2012, 2013, 2014Two day bootcamps + scenario training"Voted by Start Ups as Best Mentor Session" - 2012Start ups commented on how quickly I could find key weaknesses in their pitches after only hearing one line statements about each start up - 21032014 session - deconstructed processes in order to isolate point of disruption, metrics and commercial models

Masters, Strategic Foresight

Masters Program focused on Strategic Foresight and the implications of strategic positioning on business

Ba, Russian Language And Cultural Studies

Activities and Societies: Held a full time job throughout University Study Minor in Anthropology Two Years of Japanese

Certificate, Digital Studies

Digital Studies Program - focusing on media production