Oversee all operations of a boutique digital marketing agency. Develop and execute high-level digital strategies for clients via our core services: social media management, email marketing, content marketing, web development, mobile marketing and location-based marketing.

Lead in the development and deployment of digital marketing strategies (Social Media, SEM, SEO and Custom Content) for some of Detroit’s most recognizable brands: Andiamo, Rojo Mexican Bistro, Joe Muer Seafood and Uptown Entertainment.

Established a digital marketing and social media division within the company. Became the social community manager for five outside clients and the newspaper itself. Generated sales & marketing packages for digital products and events. Trained and mentored sales staff on social media best practices and online analytics.

Responsible for the programming/booking of two venues within the Majestic Theatre Complex - The Magic Stick (capacity 550) and The Majestic Theatre (capacity 1100). Maintained existing and developed new relationships with the top national indie music agents and musicians. Negotiated all contracts and agreements and analyzed all show budgets. Oversaw all production, promotion and ticket sales for each show.

Oversaw every aspect of the online product – editorial, sales & marketing, strategic partnerships, affiliate programs, social promotion, backend development, design, and event production. Grew a national audience from zero to 400,000+ monthly pageviews in one year with only guerrilla and online marketing tactics.

Primary mission was to guide the organization’s marketing policies, objectives and initiatives. Worked in tandem with all departments of the organization to foster vision, reinforce brand identity and grow print and online revenues. Designed online media kit and trained sales staff on Internet models and metrics – CPM, CTR, WebTrends and Media Audit. Planned and executed marketing-driven events. Created and maintained relationships with various media partners, musicians, retailers, club owners and promoters. Marketed the paper and its surrounding elements through print, radio and web campaigns, cross-promotions, press releases, ticket giveaways and merchandise. Created various sales & marketing campaigns for metrotimes.com.

Hired in as the first full-time director of Detroit's only media arts center. Conceptualized, implemented and guided all programs of the organization - educational courses, fundraisers, film screenings, membership and grant proposals. Developed partnerships with numerous local and national arts organizations, production companies and media outlets. Launched several diverse programs in film, video and multimedia. Responsible for all financials - writing budgets, accounting and payroll.