Socium Media is an NYC-based direct response digital marketing agency. We help our clients achieve their goals primarily through Paid Search (SEM/PPC), Shopping, App Strategy, Connected TV, Paid Social and SEO. We manage millions of dollars in monthly ad spend for our clients in verticals ranging from e-commerce, hospitality, education, B2B, lead gen, and more.We specialize in digital marketing, backed by data, and executed from strategies developed over years of digital marketing experience. We create PPC/SEM, Paid Social, CTV, and SEO campaigns with one purpose — to grow your business. Fun fact: In 2022, when I was still managing accounts, I was the highest revenue-generating employee.Interested in how we make that happen? Email me at anthony.saladino@sociummedia.com and let's get started.

Tinuiti is the new name for Elite SEM and its recent acquisitions including CPC Strategy, Email Aptitude, and OrionCKB.”At Tinuiti I play an integral role in executing paid search campaigns, supporting strategies, and presenting recommendations to clients. My strong understanding of paid search effectively drives day-to-day execution of products and services. I collaborate with my team to ensure all testing and reporting is clear and communicated efficiently to the client.My responsibilities include:-Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management-Ability to use reporting, analytics, and trend tools on a daily basis-Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.-Responsible for all basic tactical execution and campaign audits-Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls-Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing-Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis-Mentor and effectively delegate tasks and responsibilities to junior members on the team.

At Elite SEM I play an integral role in executing paid search campaigns, supporting strategies, and presenting recommendations to clients. My strong understanding of paid search effectively drives day-to-day execution of products and services. I collaborate with my team to ensure all testing and reporting is clear and communicated efficiently to the client.My responsibilities include:-Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management.-Daily use of reporting, analytics, and trend tools-Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.-Responsible for all basic tactical execution and campaign audits-Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls-Consistent looks for ways to improve current processes or introduce new approaches that will contribute to the client’s success.-Utilizing the latest technology tools (Marin, Kenshoo, Criteo, Marchex, Adroll, Steelhouse among others)

Elite SEM is a NYC-based Search Engine Marketing (SEM) agency founded in 2004 by CEO Ben Kirshner. Recognized by the Inc. 5000 for year over year as one of the fastest growing Search Engine Marketing agencies in the country, we are a team of industry experts that specialize in SEM, SEO, and Emerging Media. Our team develops and executes on strategic plans for our clients that will reach the right audience to generate sales and/or qualified leads at a cost-effective rate.Our years of experience and extensive knowledge of the online marketing industry has cemented our position as one of the most savvy, fastest growing, and best Search Engine Marketing agencies in the country. We are one of a few online marketing firms (let alone companies) that can boast zero employee turnovers since inception. Elite SEM won Best US Search Agency (in 2013 and 2014), Crain’s #1 Best Place to Work in NYC in 2013 (we also won 2nd Best Place To Work in 2014), Ad Age Small Agency of the Year, Best Agency Culture in 2015 as well as Best Company Culture from Entrepreneur Magazine.My responsibilities include:-Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management.-Daily use of reporting, analytics, and trend tools-Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.-Responsible for all basic tactical execution and campaign audits-Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls-Consistently looks for ways to improve current processes or introduce new approaches that will contribute to the client’s success.-Utilizing the latest technology tools

As part of the Elite SEM team my responsibilities include supporting the day-to-day management of client campaigns, developing strategies to improve client returns, all aspects of campaign set up including but not limited to keyword development, ad copy creation and testing, account set up and restructuring and bid and budget management. I routinely conduct account, campaign and ad copy optimization and testing to boost campaign performance and maximize ROI. I am consistently identifying new opportunities for client growth and efficiency. Through constant communication with clients I highlight areas of success and areas for improvement while strengthening and maintaining our long term relationship. I work with numerous vendors and utilize the latest technology tools for optimal account management and growth. By keeping abreast of new product innovations I ensure my clients' campaigns are ahead of their competition.Interested in how Elite SEM can increase your sales & improve your ROI? Email me at anthony.saladino@elitesem.com

As a member of Corbett Public Relations team, I worked to develop and implement public relations activities and services in support of the firm’s clients. These responsibilities involved public relations, media relations, digital marketing, social media marketing and special event planning. I promoted clients' news stories and features to broadcast, print and online media outlets. Long Island, New York metropolitan area and nationally media outlets include News 12 Long Island, FiOS1 News, plus public and other television networks and radio shows, as well as publications such as Newsday, The New York Times, Long Island Business News, Crain’s New York Business, The Wall Street Journal and professional and trade magazines. I worked in a fast-paced environment and worked with multiple accounts. I monitored the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients. I also built relationships and networked with colleagues, clients and the media. I created press kits, distributed press releases and pitched stories to targeted media. I also researched and wrote blogs and articles relevant to the firm and to our clients' industries and services, publicized events and worked to enhance the online presence of clients in support their professional, entrepreneurial and/or business goals. I controlled, monitored, updated, and created content for client social media pages including Facebook, Twitter, Google+, YouTube, Pinterest and LinkedIn. I managed over 50 social media pages. I am also proficient in WordPress and did video editing and photography.

The Grow Your Personal Brand Program assists Long Island business people create personal marketing, public relations and networking plans and strategies. As part of the Grow Your Personal Brand team, I conducted LinkedIn profile evaluations and then provided recommendations on how users can enhance and maximize the effectiveness of their LinkedIn profile to help them generate new business and improve their online professional presence. I also advised and consulted with clients about how to create and use video to enhance their personal brand. I created and edited videos for clients and educated them on how to use YouTube to fortify their personal brand. I used my knowledge of digital marketing and social media marketing to create strategies for clients to enhance their online professional presence and generate new business.

As a digital marketing & social media marketing consultant I was responsible for all aspects of digital marketing for my clients with a main focus on new business development and social media strategy.I managed, monitored, updated, and created unique content for all of my clients' social media sites including Facebook, Twitter, Google+, YouTube, LinkedIn, Foursquare and Pinterest. I engaged and communicated directly with customers resulting in increase foot-traffic in the studio and an increase in sales. By analyzing the incoming data, I was able to quantify social media ROI and extend brand reach and overall brand awareness. I established relationships with media outlets and pitched stories concerning the studio(s) and our nationally recognized artists. I have had articles published in the Long Island Business News concerning a never before seen type of marketing promotions.I conducted certified market research to identify attitudes and perceptions about client products and looked for correlations between the product users and their levels of promiscuity (ask me about this, it was very interesting). I then integrated findings into promotional ideas and campaigns.I was also responsible for crisis management and event planning events that brought in thousands of dollars. I have conceptualized hundreds of promotional ideas for all my clients.After I identified the appropriate target markets, I developed a customer analysis complete with customer demographics and consumer behavior. I also created, organized and managed a street team to penetrate surrounding potential target market hot spots for my local clients. Through the customer feedback survey I developed I was able to identify our strong and weak aspects of our business and was able to make efficient use of the findings.