Helping clients in Performing Arts and retail integrate and use their data to understand and improve results, target marketing, and optimize their content and pricing. - Projects include market and campaign effectiveness, event performance, customer journey modeling and segmentation, campaign targeting.Work is in Python & open source libraries, Tableau, Excel.

Responsible for developing and delivering Retail Analytic software solutions and support: - Applied, measured, diagnosed, and refined advanced Demand Modeling forecasting for various retailers in the grocery space. Developed a client-facing forecast accuracy evaluation tool to allow for detailed measurement and diagnostic down to the item-store level. - Developed and presented statistical affinity analysis to identify which types of items sold together for an apparel retailer. - Developed a store clustering algorithm that used machine learning to identify stores with similar characteristics for pricing purposes. - Developed a promotional performance effectiveness tool for several grocery clients to measure how retail promotions performed vs other promotions and regular price. Extended this to include predicted performance of promotions based on demand models.Work was in Python/open source ML libraries, SQL Server, MongoDB Query language, either using Jupyter Notebooks or hosted on Linux VMs in Google Cloud Platform. Visualizations and reports were via Tableau. Git was used for source control.

Built and led a team of Market Data Analysts that helped measure and optimize loyalty programs, email targeting, and digital marketing campaigns for major international furniture, hardware, and food retailers. - Used advanced statistical models and ML techniques to identify customer segments and target emails to customers with the highest propensity to purchase. SAS and SQL Server were the prime data sources. - Developed numerous customer loyalty and market campaign analyses for several major retailers using Google Big Query and Tableau.- Developed digital marketing data aggregation tools to measure and compare marketshare and attribution of various marketing touchpoints to final purchases. This involved integrating feeds from Google, Facebook, Adobe, sales, client sales, and many third-party data sources into a MS Azure Data Lake.- Developed Marketing Analytic tools using Tableau to help retailers understand their digital marketing campaign effectiveness.Work was primarily in Tableau, Google Big Query, SQL Server, Alteryx, SAS

Responsible for delivering Retail Analytic solutions and supportLed a global team of Data Scientists and Analysts that used advanced Retail Demand Modeling, Predictive Analytics and Machine Learning techniques to help retailers maximize the benefit of Revionics’ Price Optimization solutions. Delivered customized actionable analytic insights and solutions to dozens of Retailers from diverse verticals and geographies, each with specific challenges. These include:- Modeling and accurately forecasting customer sales demand and financial results,- Determining Key Value Items and optimal pricing strategies for retailers,- Analyzing the impact of competitor pricing and recommending competitive strategies,- Analyzing Market Basket data to determine item relationships - affinity, cannibalization & bulk purchase, etc.- Analyzing promotion effectiveness and which types of promotional strategies are most effective,- Optimizing markdown price cadences to clear inventory at maximum profit,- Identifying when to promote, when to clear inventory, and at what price cadence,- Optimizing store configurations and grouping based on customer behavior and demographics,- Validating and tuning demand models and forecasts using blinded model holdout sample techniques - Measuring and assessing the value of optimizing prices.

Oracle Retail Global Business Group.Senior Manager, Retail Science and Analytic Development. Responsible for data analytics, algorithms, software applications and infrastructure used in Data Mining/Modeling, Forecasting, Optimization and Algorithms for Oracle’s suite of Retail Applications. Retailers use them to plan, predict, manage, control and optimize their inventory, replenishment, supply chain & pricing.- Led and delivered numerous major and minor releases of Analytics, Data Mining and Optimization software.- Used Agile/Scrum methodology in 4 week sprints to deliver on time to rigorous quality standards. - Led many Data Mining & Analytic development projects to solve real-world Retail problems including:• supply chain & inventory replenishment optimization• Micro and Macro Space Optimization for Physical Stores • Markdown / Promotion Forecasting and Price Optimization• Using social media & user review data to model & predict customer behavior- Worked with cross-functional teams integrate our data modeling and optimization software.- Championed and led many development advances including; Automated analytic dev testing, performance tuning, code coverage metrics, team collaboration sites, etc.

RSA products help organizations protect information and manage the identities of people, devices and applications accessing that information. Responsible for the Identity Management Services team, which develops a collection of J2EE-compliant software services and components used by RSA products to manage user access, authorization, authentication, encryption and data handling.

Director, Software EngineeringConcord produced software to manage networks, IT systems and business applications. Led a group of 4 engineering teams + remote and offshore.

Manager, Software EngineeringIPCC is a highly scalable, distributed, fault-tolerant software application for controlling and reporting on customer contacts from TDM voice, VoIP, email or Web. Responsible for a group of up to 19 engineers who delivered their parts for 2 major releases, 4 service releases and many "customer special" projects.

Manager, Software Engineering EMC’s Navisphere is a client/server, distributed application for configuringand managing CLARiiON storage systems. Responsible for product design, planning/assignments, project management, staffing and cross-department coordination. Co-awarded US Patent for UI design supporting dynamic branding & localization.

Lead Software Engineer working on highly complex sub-micron precision factory automation equipment used in the semiconductor industry.