Anthony Munns Email & Phone Number

Limassol, Cyprus

Cyprus

Director of Marketing Technology at CYBER RANGESAfter years of continued development and global growth in the Cyber Security Training and Consultancy industry, Silensec and its unit CYBER RANGES wanted to enhance their online presence in a number of key areas. As a very experienced digital marketing and advertising professional, I have been tasked with utilising my 360 knowledge of modern marketing and many years of experience working with small, large, and outsourced internal and agency teams to develop the current online presence of both companies. The role involves intensive work related to key persona development and the creation of more clear channels of communication serving each key type of potential client or consumer. Working to develop effective lead generation systems that integrate CRM activity for sales and business development teams, email marketing, and automation systems to help funnel, qualify and nurture leads from various touchpoints that have been clearly defined with appropriate assets developed to enhance that communication flow. Horizon 2020/ENSURESEC Internal Project ManagerIn this role I worked as internal project manager to deliver a complex project with various suppliers for the delivery of the Be Cyber Aware project part of the Horizon 2020 initiative and ENSURESEC's 'Safeguarding the Digital Single Market’s E-Commerce Ecosystem'.https://www.ensuresec.eu/https://cordis.europa.eu/project/id/883242https://becyberaware.eu/This incorporated a bespoke web and app build with a multi-lingual approach to educating citizens of the EU in cyber crime awareness incorporating video training, assessment and a fake scam delivery system to help educate people.

Cyprus

Delivering Lecturing for the (MSc) in Digital Marketing, lecturing on contemporary marketing challenges for CIMA and the University of West London in Cyprus.

Cyprus

8topuz are an award winning AI based FinTech software provider.Since staring at 8topuz I have been developing their website, online presence and overall marketing systems as well as procuring and implementing a wide variety of marketing and sales technology to ensure that the company grows with data and analytics embedded in the foundations of the sales and marketing eco-system.In my role as marketing manager I am providing solid financial and FinTech marketing experience to position and grow the 8topuz brand online and in a wide amount of territories.Taking in my past experience managing large Google Ads, Global SEO and Social/Advertising accounts in the trading sector I am also providing my financial marketing experience to navigate the emerging legal landscape that companies face in the FinTech and finance sector.I am involved in PR, social strategy, high quality asset creation such as webinars, video, animation and podcasts as well as niche and general advertising and awareness and global multi-language professional SEO. As a fast growing startup, I am also involved with a wide amount of other areas as the startup evolves quickly in this demanding and exciting sector!

United Kingdom, Cyprus

Working for my agency CY Digital I offer expert digital advertising consultant specialising in digital strategy and SEO/SEM/PPC.I deeply understand complex ways to gain traffic, measure the quality and cost of leads and improve conversions.Since circa 2003 I have become a digital advertising consultant to agencies who increasingly use me to manage their own client SEO/SEM/PPC accounts, including one of the most respected and innovative education technology companies, the largest gym network in the UK and a leading Forex company based in Cyprus.I am trusted to bring truly expert digital marketing advice and reporting to all the work I am involved in and now specialise in PPC/SEM management, high converting landing page design and copy text, banner design and campaign creation and consultancy.Usually, I am working with signed NDA's but very happy to discuss in detail generalised areas of my work at the start of any professional relationship.

Limassol

As Head of Marketing at AAATrade and AAATrade CryptoExchange I was charged with updating many areas of the brands position and overall asset quality as well as launching their new CryptoExchange mobile app in Google Play and Apple's App Store as well as implementing full ASO to ensure maximum organic traffic.This involved working within current financial regulations from ESMA and CySec, so required regular consultation with our legal department.In the role I was leading a team of designers, animators, content writers and social media professionals. In a short space of time I helped to implement ongoing webinars for lead generation, a sophisticated email marketing and automation system, and helped to deliver a wide amount of educational animations that were underpinning an ongoing improved SEO campaign and delivery.SEO: I was also in charge of setting up all areas of SEO for a new site redesign including an improved menu structure for indexing of new and existing content and overall usability.Paid ads: As a Google Ads professional, I was developing sophisticated targeted Google Ads, and exploring a number of more niche adversing options to generate traffic from other regions and demographics with a focus on reducing the cost per click while being able to effectively retarget to interested visitors. I was also working with YouTube and Facebook ads to target to people throughout Europe.Overall I pushed the company to a clearer position and set up systems that helped to save time and allowed for a much better communication between members of the marketing team.

Limassol

Working within the easyMarkets marketing department during a period of considerable change for the company and also for the global Forex/online trading sector as a whole.Day to day I was involved in:Working with internal and external agencies to manage large global Google Ad accounts in various languages, optimising and creating campaigns on an ongoing basis.Video marketing: Creating animated videos and managing YouTube advertising and using AdColony and other niche video platforms.Global SEO management: Working with a leading UK agency and offering my own SEO advice.Global ASO management: Working with a leading US based agency and developing internal systems to optimise the Application in Android and iOS stores globally and in multiple languages.Working with the internal Business Intelligence team to analyse masses of past data and work out a data-driven approach to campaign creation and LTV customer maximization.Social media asset creation and consulting.Working closely with internal and external content teams for creation of PR, podcasts, video and thought leadership type content creation.Procurement of an LMS system, general vision and development in house of the learning management system (LMS) for training new traders.Researching and testing new avenues for cost effective and quality lead generation and many other aligned areas as needed.Skills and knowledge gained: CySEC, FCA, regulatory and legal matters related to the online trading sector and compliance, Tableau, AppsFlyer, AppTweak, Back office systems, advanced PPC management analytics and tracking.The role also involved working within current financial regulations from ESMA and CySec, so required regular consultation with our legal department.Certificates gained: Marin search and social certified.

Halifax, England, United Kingdom

I worked as the Digital Marketing Manager in the Frog (education) marketing dept.I was personally involved in many aspects of the digital marketing at Frog in the roll out period of their new technology and whole new company restructure/branding.•AwardsThe website I procured and specified won education website of the year 2013 at the Sitefinity Web Awards.Frog won the most coveted prize for education technology companies at the BETT awards in London.The digital marketing strategy was specifically noted as a major reason for the award.•Web design/PersonalisationSuccessfully procuring and specifying a brand new high powered CMS with personalisation software at its heart.•Marketing automationNegotiated and procured an affordable deal for high powered marketing automation software that will help Frog target and communicate with high value leads more effectively, and ensuring no nasty surprises on renewal.•LivestreamingBrought in live streaming software and hardware to effectively catch people who could not attend various key events that Frog put on throughout the year, a massive success in very challenging conditions in the heart of an old mill.•Event management and ticketing softwareIntegrated event management software that saved sales and marketing personnel masses of time and also ensured web visitors were given an easy way to register and manage their attendance.•Video production and marketingProduced over 40+ videos with a combined view count of over 25,000 in 6 months, including internal and external comms, + raised overall quality considerably.•Traffic generation and SEOIncreased blog and web views by 100% + over previous year.•Existing email marketingDesigned emails and wrote copy text sending over 500,000 emails in 30 campaigns which gained an average response of between 2-9%.•Optimised PPC campaignSaved a huge amount of money on wasted traffic and spent more on targeted high value traffic.

Global

In just over 6 months from launch, and at its peak, my personal tech blog www.mobileinquirer.com was obtaining over 150,000+ page views per month and was listed in Google news as well as News republic, firmly competing against every large scale tech blog globally, I personally achieved this as a challenge to myself and learned a huge amount about how Google really works when you have a seriously high traffic website.

Yorkshire

Worked with a claims management and industrial disease lawyer who was experienced in the claim management sector (CMC) helping to advise those involved in industrial accident claims nationwide through local events and advanced online promotion.As a sideline I also consulted with many leading local solicitors on many areas of digital marketing.With one very successful project for Irwin Mitchell which lead to further collaboration for an external team I helped to set up.

Yorkshire

www.savelocally.co.uk was one of the first dedicated online discount and voucher based locally focused systems, with a long running local radio advert with Peter Dickinson the X-Factor voice.As founder of Save Locally, I personally set up an advanced WordPress based voucher system, did all branding, video, SEO and online and offline sales and business development.

Preston, Uk Wide

Working in a freelance capacity for Man UTD and various other Premier League clubs doing freelance slow motion replays and closer edits for live TV.

Television Technology And Production, Digital Communication And Multimedia, 1St Class Honours

1st Class Honours: Television Technology and Production (Bsc Hons). This leading UK degree course covered TV and Digital Communication.

Adult Education Teacher Training | Teaching In The Lifelong Learning Sector (Pttls), Adult And Continuing Education And Teaching, Level 3 + 4 City And Guilds (Hnd/Degree) Equivalent

The Well Respected Award in (PTTLS) Level 3 & 4 City and Guilds Preparing to Teach in the Lifelong Learning Sector provided a solid.