Anthony Norlin Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Michigan, United States

• Evaluated and prepared reports for accounting data cleanup post MSD to WorkDay conversion for international and domestic business entities• Analyzed accounting data for errors and improvements for proper mapping and recording • Provided manager with regular updates on issues for process improvement• Audited accounting ledgers and WorkDay reports for domestic and international clients

Grand Rapids Metropolitan Area

• Provided diversified and personalized mortgage lending consulting to give customers the best options for their new home purchase, refinancing, and home equity needs to meet their specific financial objectives• Credit and banking counseling for clients of all income and backgrounds to improve their financial well-being and improved credit-worthiness• Focused on customer experience with team members and external partners to provide a smooth and efficient experience from quote to finish to maximize sales and expand my book of business• Spanish bilingual lending and credit services for personal banking and business clients

Grand Rapids, Michigan, United States

• Focused on PNC conversation techniques to discover needs and cross sell opportunities while providing the unique PNC experience, surpassing individual sales benchmarks and repeatedly #1 branch in market• Specialized in excellent customer service through Sigma Six and VoiceCX to build quality relationships while processing consumer loans and account openings for new and longtime branch and regional clients• Worked constantly with internal partners such as Mortgage Lending, Loan Officers and Underwriting,Business Banking, PNC Investments and Wealth Management teams, and retail support to develop strong relationships with clients to consistently meet their needs and grow our market share

Holland, Michigan, United States

• Consistently surpassed sales goals for lending and deposit accounts having reached +$8 million in lending sales in first year and consistently over 80% above sales goals; part of the #1 performing inbound sales team• Prioritized building quality relationships while originating loans and opening and servicing deposit account• Focused on discover needs and cross sell techniques to raise core service to sales results• Created and delivered dynamic sales competitions for the personal banker and universal banker groups that complement and nurture sales growth while also focusing on team building; focus on driving production in needed focus areas and overall daily goals• Point of Contact (POC) management role in charge of weekend site administration and banker support for Holland and Ohio phone banks using various Team Sales Manager (TSM) and enterprise systems• Responsible for reporting Enterprise Risk and Quality grading on calls and coaching for Bilingual Service Team (BST) Customer Service Agent 1 (CSA) and CSA 2 Sales Bankers

Holland, Michigan, United States

• Proactive leader of the first Spanish Bilingual Service Team (BST); consistently ranked high in quality and efficiency metrics during multiple launches of services and products• Skills Coach training support for new bankers aiding in industry knowledge and efficiency• Responsible for reporting Enterprise Risk and Quality grading on calls and coaching BST bankers • Catered to and developed customer relationships while anticipating cross-sell opportunities for newbanking accounts, loans, insurance, and service products• Created and delivered dynamic sales competitions for the BST that complement and nurture sales growth while also focusing on team building• Proficient use of a variety of internal banking systems, enterprise risk and quality applications, and CRM databases for customer assistance, sales, coaching, and site management

Aguascalientes, Aguascalientes, Mexico

• Responsible for store operations and sales team in Aguascalientes with retail and wholesale sales• Managed daily operations, sales plans, purchasing, inventory management, human resources, marketing, design (product, in-store displays, advertising, and branding), and IT• Supervised regional sales executives in the states of the D.F., State of México, Aguascalientes, Zacatecas, San Luis Potosí, Guanajuato, and Jalisco• Developed sales promotions and analysis of product cycles for retail and wholesale• Analyzed sales, credit, expenses, production processes, internal accounting to identify weak points in operations for higher profit and utility of current and forecasted resources• Analyzed price points and products with regards to the purchase of raw materials and the production of a wide range of products in order to position our catalog against competitors and constant market changes• Maintained continuous communication with the factories in Mexico City and Aguascalientes to improve logistics and distribution to stores and wholesale clients • Took charge of design projects including renewal of company image and branding, company website, print and in-store advertising, product packaging and presentation, and store signage• Completed IT and communication maintenance for computers, accounting systems, electronic billing, internet portal and email servers

Game Design

Marketing/Spanish, International Business Specialization

Activities and Societies: Marketing Mix (Student Club), Students Consulting for Non-Profit Organizations, General Management Association.

Spanish, Business

Activities and Societies: Study Abroad including independent internship and immersion courses. Teacher at SEDIF: System for the Integral.

Spanish

Activities and Societies: While in high school studied Spanish and guitar as a dual-enrollment student.