Bringing brands and manufacturing partners together while driving the Association's multiple new programs to facilitate growth and market adoption. Establishing WiSA as the industry standard for high-definition, multichannel, interoperable, wireless audio around the world. Working closely with existing and new WiSA partners to help create and deliver new audio solutions that allow people that love great sound to create outstanding listening experiences more easily than ever before.

Effecting massive positive change as Klipsch transitions from a legacy speaker company to a technology driven audio brand. Leading development of multi-category Roadmap and strategy incorporating elegant, powered home audio systems, high-definition wireless home theater and whole house distributed audio solutions. Launching ground-breaking, wireless, high-definition, multi-channel home audio and home theater product line. Creating a complete line of application driven multi-room audio components. Rebuilding a stronger and more versatile family of sound bar solutions. Launching the first product in a forthcoming line of powered 2.0 and 2.1 solutions with category-leading connection versatility.

Direct development and redirection of start-up consumer electronics brand. Administer proper processes to effect trajectory correction and define product development and assortment strategies. Manage all facets of the development process including research, planning, strategy, product definition, specification, evaluation, manufacturing, launch and life-cycle. Coordinate global development teams including marketing, design, engineering and manufacturing to ensure proper product definition, specification and collateral. Lead efforts to ensure product and marketing materials are aligned with the brand principles of high-performance, sustainability and charity. Conceive and implement effective in-store merchandising for all products and retail opportunities. Author brand, product and sales training materials used internally as well as in domestic and international sales initiatives.

Lead development of a groundbreaking line of wireless charging products for a start-up brand focusing on solutions for the categories of smart phones, music players and handheld games. Directed cross-functional and international teams including engineering, marketing and creative departments to bring product line to market on schedule. Created effective messaging to convey benefits of new technology to target consumers across all consumer touch-points including packaging, point-of-sale displays, advertising, website and viral media.

Led multiple product development and marketing teams to deliver new products and product families in several categories including headphones, iPod, home theater electronics, multimedia, passive loudspeakers and powered subwoofers. Created multi-year roadmaps used company-wide that outlined development and marketing strategies for all Klipsch brand products. Managed marketing strategies including packaging development, display design and overall message to the consumer. Promoted to Director after first year on the product development team.

Conceptualized and implemented marketing strategies for multiple existing and new product lines, approved advertisements and on-line multi-media content and co-produced videos for use in new business development and on-line product promotion. Produced technical and sales training seminars that were presented to domestic and international retailers to build brand awareness and product sales resulting in a growth in market share. Designed, evaluated and tuned high-end audio systems with the authority to make final design and sound quality approvals of application-specific audio systems.

Managed all technical and product related initiatives including product support, product and sales trainings and competition system design support in an eighteen state territory. Authored and administered technical and sales trainings throughout the continental United States and Canada.