Senior Partner Marketing Programs Manager - Partner Readiness
CurrentProvide partners with the tools and knowledge they need to market, position, and sell Pure Storage solutions.
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@purestorage.com
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3 phones found area 408 and 415
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Anthony Passarelli is listed as Digital Marketing and Demand Generation Professional at Pure Storage, based in San Jose, California, United States. AeroLeads shows a work email signal at purestorage.com, phone signal with area code 408, 415, and a matched LinkedIn profile for Anthony Passarelli.
Anthony Passarelli previously worked as Senior Partner Marketing Programs Manager - Partner Readiness at Pure Storage and Partner Programs, SMB (US) at Aruba, A Hewlett Packard Enterprise Company. Anthony Passarelli holds Bachelor Of Arts (B.A.), Communications And Media Arts from California State University, Chico.
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As a marketing innovator, my role is to create digital demand generation and integrated marketing programs to help drive revenue. Whether it's building the program structure and goals, training and exciting partners on program benefits, or executing and capturing critical metrics, I'm passionate about the process and tying digital marketing activities to sales. I use social media, email nurturing, video and webinars as part of multi-channel marketing campaigns to connect partners with prospects wherever they may be in their journey. Not afraid to try new methods or combinations of digital marketing tactics, I believe an effective integrated marketing campaign is about monitoring and optimizing from beginning to end. I'm also a trained communicator, public speaker, broadcast guest-lecturer and mentor with a drive to stay up on the latest in the media and technology.EXPERTISERevenue Marketing Integrated Marketing PlanningPartner Demand GenerationDigital MarketingGlobal Stakeholder Management Relationship BuildingPublic Speaking and Mentoring
Listed skills include Go To Market Strategy, Marketing, Multi Channel Marketing, Strategic Partnerships, and 26 others.
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Santa Clara, Ca, Us
Provide partners with the tools and knowledge they need to market, position, and sell Pure Storage solutions.
San Jose, California, Us
Drive sales and partner enablement through SMB demand gen programs: customer/ partner webinars, partner podcast, partner acquisition campaigns, e-tailer social media and display advertising campaignsImpactAcquired 100 new partners for HPE/Aruba Small Business wired and wireless business$1M+ in marketing generated opportunities through customer webinars
San Jose, Ca, Us
Build and execute strategy for partner digital demand generation programs including the syndication of live Cisco webinars and videos through Cisco’s partner marketing portal (Partner Marketing Central).Excite and train partners and Cisco marketing managers on program benefits and how to execute demand generation workflows through partner portal.Optimized, with platform partner, a video widget capability which allows partners to embed Cisco-to-customer videos as demand generation into their partner website AND track clicks and viewer registrations Impact:➢ Enabled partners to drive Cloud, Data Center, Core, Collaboration and Wireless messaging to 40K partner contacts in 4 months➢ Generated $2.9M in Sales Qualified Leads
San Jose, Ca, Us
Launched large partner lead management program consulting with Cisco SI and ISV managers to build measurable integrated partner-marketing campaigns.Built channel partner marketing campaigns with East Region small business partners, including consulting over which marketing tactics would best drive sales. Impact: ➢ For the first time accurately measured $20M in sales qualified leads for 7 of Cisco's large partners
San Jose, Ca, Us
Drove program evolution of global customer/partner Innovators newsletter with strategy, editorial (6-8 articles/ qtr.), budget ($100K), and vendor management responsibilities.Executive producer of Innovators TV, a quarterly video highlighting customers who solved their business challenges with Cisco technology solutions. Business marketing lead for global Customer Experience success story videos. Role included program strategy, customer selection, and video draft review and final approval Impact: ➢ Grew newsletter from 250K N.Amer subscribers to 1M in 60 countries. (’04-‘09)➢ Success story videos among the most popular content on Cisco.com/smb customer website
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Anthony Passarelli works for Pure Storage.
Anthony Passarelli is listed as Digital Marketing and Demand Generation Professional at Pure Storage.
AeroLeads has found 1 work email signal at @purestorage.com for Anthony Passarelli at Pure Storage.
AeroLeads has found 3 phone signal(s) with area code 408, 415 for Anthony Passarelli at Pure Storage.
Anthony Passarelli is based in San Jose, California, United States while working with Pure Storage.
Anthony Passarelli has worked for Pure Storage, Aruba, A Hewlett Packard Enterprise Company, and Cisco Systems, Inc..
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Anthony Passarelli holds Bachelor Of Arts (B.A.), Communications And Media Arts from California State University, Chico.
Anthony Passarelli is listed with skills including Go To Market Strategy, Marketing, Multi Channel Marketing, Strategic Partnerships, Product Marketing, Social Media, Sales Enablement, and B2B Marketing.
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