Anthony Passarelli Email and Phone Number
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Anthony Passarelli personal email
Anthony Passarelli phone numbers
As a marketing innovator, my role is to create digital demand generation and integrated marketing programs to help drive revenue. Whether it's building the program structure and goals, training and exciting partners on program benefits, or executing and capturing critical metrics, I'm passionate about the process and tying digital marketing activities to sales. I use social media, email nurturing, video and webinars as part of multi-channel marketing campaigns to connect partners with prospects wherever they may be in their journey. Not afraid to try new methods or combinations of digital marketing tactics, I believe an effective integrated marketing campaign is about monitoring and optimizing from beginning to end. I'm also a trained communicator, public speaker, broadcast guest-lecturer and mentor with a drive to stay up on the latest in the media and technology.EXPERTISERevenue Marketing Integrated Marketing PlanningPartner Demand GenerationDigital MarketingGlobal Stakeholder Management Relationship BuildingPublic Speaking and Mentoring
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Senior Partner Marketing Programs Manager - Partner ReadinessPure Storage Oct 2021 - PresentSanta Clara, Ca, UsProvide partners with the tools and knowledge they need to market, position, and sell Pure Storage solutions.
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Partner Programs, Smb (Us)Aruba, A Hewlett Packard Enterprise Company Mar 2017 - Oct 2021San Jose, California, UsDrive sales and partner enablement through SMB demand gen programs: customer/ partner webinars, partner podcast, partner acquisition campaigns, e-tailer social media and display advertising campaignsImpactAcquired 100 new partners for HPE/Aruba Small Business wired and wireless business$1M+ in marketing generated opportunities through customer webinars -
Marketing Programs Manager, Partner DigitalCisco Systems, Inc. 2015 - Sep 2016San Jose, Ca, UsBuild and execute strategy for partner digital demand generation programs including the syndication of live Cisco webinars and videos through Cisco’s partner marketing portal (Partner Marketing Central).Excite and train partners and Cisco marketing managers on program benefits and how to execute demand generation workflows through partner portal.Optimized, with platform partner, a video widget capability which allows partners to embed Cisco-to-customer videos as demand generation into their partner website AND track clicks and viewer registrations Impact:➢ Enabled partners to drive Cloud, Data Center, Core, Collaboration and Wireless messaging to 40K partner contacts in 4 months➢ Generated $2.9M in Sales Qualified Leads -
Marketing Programs Manager, Global Demand CenterCisco Systems, Inc. 2012 - 2014San Jose, Ca, UsLaunched large partner lead management program consulting with Cisco SI and ISV managers to build measurable integrated partner-marketing campaigns.Built channel partner marketing campaigns with East Region small business partners, including consulting over which marketing tactics would best drive sales. Impact: ➢ For the first time accurately measured $20M in sales qualified leads for 7 of Cisco's large partners
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Marketing Programs Manager, Small And Medium BusinessCisco Systems, Inc. 2004 - 2011San Jose, Ca, UsDrove program evolution of global customer/partner Innovators newsletter with strategy, editorial (6-8 articles/ qtr.), budget ($100K), and vendor management responsibilities.Executive producer of Innovators TV, a quarterly video highlighting customers who solved their business challenges with Cisco technology solutions. Business marketing lead for global Customer Experience success story videos. Role included program strategy, customer selection, and video draft review and final approval Impact: ➢ Grew newsletter from 250K N.Amer subscribers to 1M in 60 countries. (’04-‘09)➢ Success story videos among the most popular content on Cisco.com/smb customer website
Anthony Passarelli Skills
Anthony Passarelli Education Details
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California State University, ChicoCommunications And Media Arts
Frequently Asked Questions about Anthony Passarelli
What company does Anthony Passarelli work for?
Anthony Passarelli works for Pure Storage
What is Anthony Passarelli's role at the current company?
Anthony Passarelli's current role is Digital Marketing and Demand Generation Professional.
What is Anthony Passarelli's email address?
Anthony Passarelli's email address is ap****@****sco.com
What is Anthony Passarelli's direct phone number?
Anthony Passarelli's direct phone number is +140852*****
What schools did Anthony Passarelli attend?
Anthony Passarelli attended California State University, Chico.
What skills is Anthony Passarelli known for?
Anthony Passarelli has skills like Go To Market Strategy, Marketing, Multi Channel Marketing, Strategic Partnerships, Product Marketing, Social Media, Sales Enablement, B2b Marketing, Program Management, Demand Generation, Video, Lead Generation.
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