Anthony Pearson Email & Phone Number

New York, Ny, Us

• Lead creative for a team that is responsible for marketing over 21,000 luxury apartments across 37 properties in 6 US cities• Manages all aspects - from concept to execution - of advertising, digital/mobile assets, email campaigns, video, in-building & resident collateral, COVID-19 mitigation materials, external/retail advertising, and event promotion.• Primary manager for RelatedRentals.com, responsible for site design, imagery, video, copy, floorplan/unit management, custom landing pages, and new property setup & launches. Also responsible for overseeing the development and operation of multiple third party integrations such as Salesforce, Yardi, and Matterport, site-generated ILS feeds for sites such as Zillow and StreetEasy, and ensuring operations that are managed by on-site leasing agents are handled appropriately.• Served as a lead point of contact during COVID-19 to transition leasing process from primarily in-person to fully digital experience. This included introducing elements such as virtual tours, 3D walkthrough and floorplans, chatbots, and digital leasing contracts, streamlining the process for new and existing clients whilst ensuring compliance with NYC’s strict COVID safety protocols. • Led a comprehensive post-COVID effort to rebrand apartment leasing as “Related Plus+ Apartment Subscriptions”, taking the broader trend of subscription services and creatively applying it to the business. Rebrand included both marketing and website development work to meet and exceed success metrics. • Collaborates with external developers, agencies, vendors/contractors, photographers/videographers, and internal personnel to create new digital products, increase brand engagement, and exceed company business objectives.• Ensure that all materials are in compliance with appropriate city, state, and federal regulations (such as Equal Housing Opportunity/Fair Housing Act, Americans with Disabilities Act, and GDPR) whilst still maintaining brand consistency.

Us

• Led a national team responsible for online content in 11 markets across the US, producing approximately 90 posts/month on sites averaging 920,000 pageviews whilst ensuring all content conforms to web and SEO standards.• Managed and reported on all email programs and subscriber lists, totalling approximately 300 campaigns/year for 165,000 subscribers. Ensured at all times that email deliverability best practices were met (such as A/B testing, personalized messaging, and responsive design).• Developed and executed digital partnerships for brands including BMW, Emirates, Austin City Limits, and Red Bull TV.• Led video production (shooting/editing) for various talent including Adriana Lima, Joseph Gordon Levitt, Heidi Klum, and John Legend. Liaised with designated personnel to ensure videos are approved by both talent and PR firms.• Managed custom digital production, including corporate sites, landing pages, and special sections.

• Conducted extensive retouching of raw digital files at a boutique photography studio, with particular focus on skin tones, head changes, and background replacement/removal.• Designed advertising material, photography books, and print material for clients.• Coordinated client relationship management, invoices/payments, and file management to ensure administrative and operational efficiency.

• Managed creative, video production, and event collateral for an 80 night/year event schedule.• Created, managed, and reported analytics for all email marketing campaigns on a database with over 250,000 subscribers across 19 US cities. • Hired and trained photographers, and managed corresponding photography content in the company’s photo library (approximately 2,000 photos/event).

• Conceptualized, planned, filmed, and edited a variety of media including TV commercials, radio advertisements, corporate videos, training videos, web based videos, and graphic work (flyers, brochures, websites, etc).

Bachelor Of Visual Media (Double Major In Digital Design And Marketing), Studied Graphic Design, Marketing, Video Production, And 3D Design.

New South Wales Higher School Certificate, Studied Design & Technology, Mathematics, Physics, Business Studies, And English (Advanced).