Strategy Director
Current
Sep 2023 - Present
AeroLeads people directory · profile
Anthony Perez Email & Phone Number
Strategy Director at Johannes Leonardo
at
Johannes Leonardo
7 phones found
area 718, 610, and 917
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
Strategy Director at Johannes Leonardo
Location
New York, New York, United States
Who is Anthony Perez? Overview
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Quick answer
Anthony Perez is listed as Strategy Director at Johannes Leonardo at Johannes Leonardo, based in New York, New York, United States. AeroLeads shows phone signal with area code 718, 610, 917 and a matched LinkedIn profile for Anthony Perez.
Anthony Perez previously worked as Strategy Director at Johannes Leonardo and Strategy Director at Droga5. Anthony Perez holds Advertising Communication, Marketing, Advertising, Journalism from St. John'S University.
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Johannes Leonardo
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Profile bio
About Anthony Perez
I consider myself to be strategist by trade and writer at heart. I’ve studied journalism and copywriting, which heavily influences my approach to strategy. It inspires me to find the heart hidden within numbers, the emotion within logic, and the compelling within the common. It’s why I believe that while the rigor of strategy is important, the creativity you bring to the process is critical. I’m keenly aware at all times that one of my client’s competitors has hired someone just like me to dig through all the same reports, studies, data, and trends as I am. That is where my background in journalism and copywriting helps me dig to a deeper truth - sometimes profound, sometimes precise - that helps move the work a few degrees further. And those few degrees can make all the difference. In my combined experience, I've developed the strategy for the 2019 Grand Prix for Good at Cannes, contributed to multiple winning pitches, led strategy for Verizon Fios, and launched a range of campaigns for brands such as Army, Nikon, and UNICEF.
Current workplace
Anthony Perez's current company
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15 roles
Anthony Perez work experience
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Strategy Director
- Drove strategic thinking for Facebook’s shift to their new Meta brand, including their first metaverse campaign (Amani) and yet-to-be-launched brand purpose work
- Initiated and sold incremental projects for Essentia Water, including value research to combat recessionary pressure
- Led all strategic development for Essentia Water, including the 2023 campaign and development of the brand’s first-ever brand mnemonic
Jul 2021 - Aug 2023
Strategy Director
- Oversaw strategic development for Lysol US comms in 2020
- Led strategy for the 2019 Grand Prix for Good winner at Cannes Lions: “Generation Lockdown” from March for Our Lives
- Drove strategy for the Verizon Fios account: brand positioning, comms strategy, pricing innovation, and new product positioning resulting in best business results in years
- Heavily involved in research and development of new pricing approaches and other Verizon innovations
- Led various projects for Mastercard ranging from partnership initiatives to internal employee experience strategy
- Developed strategy for new business efforts and pro bono initiatives including a global 2018 campaign for UNICEF
May 2017 - Jul 2021
Senior Strategist
May 2015 - May 2017
Senior Strategist
- Developed the global agency pitch brief used by Acer in their search for their next global AOR, while also consulting on agency selection
- Led strategic development for Carnegie Hall’s 125th anniversary season
- Authored agency think pieces featured in PSFK and Ad Age
Jun 2014 - May 2015
Senior Strategist
- Served a lead role in the Army’s FY15 Annual Marketing Plan, including: business brief & client workshop development, program messaging guidance, and program development with agency partners
- Played a key role the strategic development of the winning pitch for the US Postal Service, followed by day-to-day strategic work upon winning
- Assisted with winning pitches for Lockheed Martin, Joe’s Crab Shack, and the American Frozen Food Institute
- Awarded twice by McCann; in 2011 for "Outstanding Individual Performance" and again in 2014 as the agency’s “Star of the Month”
- Challenged briefing process for Nikon’s creative campaigns, leading to the development of a larger brand portfolio strategy
- Led winning team on mock internal agency pitch for Burger King
Jun 2010 - Jun 2014
Social & Digital Strategist
- Led social strategy & management for Stacy's Pita Chips and Propel Water, resulting in a 353% lift in engagement for Stacy's and a 470% lift for Propel
- Completed competitive analysis & strategic recos in automotive, insurance, coffee, soft drink, mobile app markets and more
- Played key role in development of the agency's "Pampers 2015" presentation about the future of the brand
Oct 2009 - Jun 2010
Publisher & Cmo
Gamer 2.0
Aug 2007 - Mar 2010
Managing Editor
Gamer 2.0
Oct 2001 - Jul 2007
Research Assistant
Micromarketing By Greg Verdino
- Discovered and researched relevant case studies for the book Micromarketing by Greg Verdino
Oct 2009 - Dec 2009
Marketing Consultant
Aug 2009 - Nov 2009
Intern, Business Development And Marketing Strategy
Aug 2009 - Nov 2009
Media Coordinator
Aug 2007 - Jun 2009
Netscape Scout
Mar 2007 - Jan 2009
Marketing Intern
Tastespace
Jul 2007 - Aug 2007
1 education record
Anthony Perez education
-
St. John'S University
FAQ
Frequently asked questions about Anthony Perez
Quick answers generated from the profile data available on this page.
What company does Anthony Perez work for?
Anthony Perez works for Johannes Leonardo.
What is Anthony Perez's role at Johannes Leonardo?
Anthony Perez is listed as Strategy Director at Johannes Leonardo at Johannes Leonardo.
What is Anthony Perez's phone number?
AeroLeads has found 7 phone signal(s) with area code 718, 610, 917 for Anthony Perez at Johannes Leonardo.
Where is Anthony Perez based?
Anthony Perez is based in New York, New York, United States while working with Johannes Leonardo.
What companies has Anthony Perez worked for?
Anthony Perez has worked for Johannes Leonardo, Droga5, Mccann New York, Red Peak, and Mccann Erickson.
How can I contact Anthony Perez?
You can use AeroLeads to view verified contact signals for Anthony Perez at Johannes Leonardo, including work email, phone, and LinkedIn data when available.
What schools did Anthony Perez attend?
Anthony Perez holds Advertising Communication, Marketing, Advertising, Journalism from St. John'S University.
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