-Edit and organize video assets for social media channels like Instagram Reels, TikTok, and YouTube-Collaborate on content strategy resulting in Instagram follower growth from 18,000 to 100,000 (450%) and 7M accounts reached and 1M accounts engaged in the last 30 days-Manage photo and video projects, arranging photo/video shoots with artists and edit and distribute final assets-Scout and stay up to date on emerging independent artists to be covered by the platform

-Manage the career and development of independent artist ssjishmael, amassing over 150 million streams and 350,000 monthly listeners-Coordinate and schedule meetings with record labels and external partners-Track all budgets, expenses, and contracts that are essential for the operation of the artist’s business -Build relationships on behalf of client with producers, artists, executives, and creatives-Ideate and implement marketing and rollout strategies for each release-Clear samples with publishing and master rights holders

Content Strategy, Digital/Influencer Marketing, and Fan Engagement for Santa Anna / Alamo Records / OVO Sound

-Conducted research to build and maintain a database of 100+ influencers, creators, and artists-Established and maintained influencer, artist, and creator relationships and served as the primary point of contact between them and the company-Spearheaded and managed multiple digital TikTok marketing campaigns with budgets of over $15,000-Utilized digital analytics platforms such as TrendPop and MelodyIQ, as well as industry knowledge to analyze data and trends, flagging viral songs to various label and artist teams for further action-Collaborated with A&R's and strategy team to execute campaigns resulting in increased traction for tracks by artists such as The Weekend, Akon, Meduza, Katy Perry, and Zach Bryan

-Conducted A&R research across genres by providing weekly playlists to the CEO that included scouted artists, trending songs, and new releases that led to an additional label signing-Ideated marketing strategies and campaigns for artists on the roster such as JELEEL! and DWLLRS-Provided administrative support to roster by preparing artist invoices, booking studio sessions, and maintaining artist release schedules-Built and maintained a database of over 100+ directors, DP’s, photographers, curators, influencers and more

- Concert Photography at 15+ concerts and music festivals-- Photographed artists such as J Cole, Playboi Carti, Lil Uzi Vert, Swae Lee, Kali Uchis, A$AP Ferg, Wallows, $NOT, and many more- Coordinated image placement with various social media managers and music blogs- Building and maintaining relationships with media contacts and record label PR staff- Planning and setting up photoshoots on location- Directing the shoot while listening to the client’s needs creating the best photos possible- Giving a quick turnaround time from shoot to post-production- Editing photos to the client’s liking while also delivering alternatives to help the client fall in love with different styles