Anthony Petitone Email & Phone Number

Boca Raton, FL, US

As Fractional Chief Marketing Officer for Munyon’s Paw-Paw and Fuzzy’s Vodka, I am passionate about bringing these unique brands to life through bold storytelling, experiential marketing, and strong partnerships. My role encompasses everything from safeguarding brand identity and driving innovative campaigns to connecting with on-trade partners and.

Miami Springs, Florida, US

Anthony embodies a deep commitment to the success of his clients. His mission goes beyond creating merely creative and impactful work; he aligns closely with his clients, immersing himself in their business objectives, alleviating their challenges, and driving their growth—weekly, monthly, quarterly, and annually. He believes that the agency's success is.

Austin, Texas, US

Anthony was inspired by the founders of Homestead Brands and joined to help elevate their brands to global recognition.Ecommerce Leadership: Developed direct response business strategies for Homestead Brands' ecommerce initiatives, focusing on acquiring, scaling, and operating brands in the furniture niche. Aligned efforts with the company's mission of.

Boca Raton, FL, US

• Anthony embarked on a transformative journey with America’s premier hospitality brand, pioneering the dine-in theater concept and spearheading strategic initiatives to disrupt the industry impacted by streaming.
• Strategic Brand Development: Orchestrated integrated marketing for lifestyle hospitality brands and Chef-driven dining concepts across 25 F&B outlets and theaters. Ensured cohesive brand messaging through meticulous.
• Budget Management: Managed a $5 million marketing budget, optimizing revenue through hybrid media plans and supervising both external agencies and an in-house marketing team of 7.
• Innovative Technology Integration: Introduced virtual tour technology (VR) to enhance B2B private event leads by 39% and F&B revenue by 14%. Developed a new ordering app and lobby kiosk strategy, resulting in a 30%.
• Promotional Campaigns: Executed annual marketing promotions and loyalty programs, driving revenue growth by increasing trial, visit frequency, and check average. Orchestrated more than 30 large-scale events, including.
• Creative Direction & PR Management: Oversaw creative direction, copywriting, and photo shoots for all advertising materials. Managed PR Agency relationships to secure local and national media coverage, resulting in.

Beverly Hills, California, US

• At sbe, Anthony led transformative marketing strategies, overseeing brand elevation and consumer engagement:
• Strategic Leadership: Directed digital marketing, guest loyalty, CRM, and PR initiatives across sbe's Hotels and Restaurants.
• Partnership Management: Forged exclusive alliances with industry leaders like American Express and St. Jude Children's Research Hospital, enhancing brand visibility and fostering strategic connections.
• Brand Development: Guided brand strategy, ensuring cohesive storytelling and unique positioning across the portfolio.
• Consumer Insights: Leveraged qualitative and quantitative research to develop buyer personas and drive targeted marketing efforts.
• Experience Design & Optimization: Led XD initiatives, optimizing CX and UX through digital experience enhancements and app development.

• At B&P ( The Renant Group) we are passionate about the spirits & wines we select. Our artisan & boutique mindset and appreciation for 'the not mass produced' has led us to seek boutique wineries & distilleries’ renown.
• Full management and P&L responsibility for the South Florida and Latin America business unit operations.
• Brand-buzz building, development and directing all marketing platforms with attention to detail.
• On goings negotiations with supply contracts with every strategic manufacturer.
• Development and management of a distributor network in South Florida, Latin America, Caribbean, Canada and Central America.
• Positioning, Insights, Strategy, and activation plans in conjunction with suppliers across the region.

Plano, TX, US

Anthony embarked on a transformative journey from the high-octane environment of Red Bull to join a prestigious team overseeing iconic brands at a multinational corporation. Motivated by a fervent desire to invigorate stagnant brands, he brought strategic leadership and innovation to the forefront of his role.Strategic Vision: Managed a $1 million.

Fuschl, AT

• Embrace the story of a young marketer, Anthony, whose passion for extreme sports led him to the pinnacle of marketing excellence at Red Bull. Humbled by the call to join the iconic brand, he stepped into the role of.
• Category Pioneer: Anthony spearheaded the energy drink category's introduction and growth, shaping a dynamic marketing team steeped in Red Bull's visionary ethos. Completing the Red Bull Marketing College in Austria.
• Community Architect: Anthony orchestrated immersive Community Engagement, Grassroots, and Guerrilla Marketing, fostering deep brand connections and a sense of belonging.
• Youthful Connection: Pioneering College Marketing and Event activations, Anthony deeply resonated with students and young adults, forging lasting bonds.
• Strategic Partnerships: Through Extreme Sports Events and Galas, Anthony expanded Red Bull's reach and established key alliances.
• Global Expansion: Leading forays into new territories, Anthony drove brand growth through Cultural Adaptation and Distribution Management.

Roswell, GA, US

• After selling his share of his agency, Anthony embarked on a new career journey, driven by his aspiration to work for a multinational company and learn from top marketers and strategists. Joining Kimberly-Clark, he.
• Developed and executed individualized branding programs tailored to each brand in the Caribbean, enhancing their market presence.
• Collaborated closely with territory managers to optimize media placements and promotional strategies, ensuring effective brand communication.
• Worked in tandem with brand marketing departments to conceptualize and implement national promotions and contests, driving engagement.
• Orchestrated the successful launch of six high-profile health centers, managing all aspects of media planning, buying, and partnership coordination.
• Forged partnerships for regional promotions across multiple brands, handling press relations, talent management, and logistics coordination.

In 1994, at the age of 21 and while still in college, Anthony Petitone co-founded Kramer Group, Puerto Rico's pioneering youth and experiential marketing agency. At Kramer Group, Anthony spearheaded brand-driven events and innovative experiential activations, disrupting the traditional advertising agency model. Leveraging ingenious marketing methods, the.

Business Administration, International Marketing

High School, Honors/Regents High School/Secondary Diploma Program