Anthony Petitone Email & Phone Number

Boca Raton, Fl, Us

As Fractional Chief Marketing Officer for Munyon’s Paw-Paw and Fuzzy’s Vodka, I am passionate about bringing these unique brands to life through bold storytelling, experiential marketing, and strong partnerships. My role encompasses everything from safeguarding brand identity and driving innovative campaigns to connecting with on-trade partners and creating meaningful consumer experiences. At Munyon’s Paw-Paw, I focus on honoring its rich Florida heritage while positioning it as a versatile aperitif, and for Fuzzy’s Vodka, I harness the playful, golf-inspired brand essence to engage enthusiasts and grow demand. My goal is to ensure each brand resonates culturally and emotionally while driving measurable business growth.

Miami Springs, Florida, Us

Anthony embodies a deep commitment to the success of his clients. His mission goes beyond creating merely creative and impactful work; he aligns closely with his clients, immersing himself in their business objectives, alleviating their challenges, and driving their growth—weekly, monthly, quarterly, and annually. He believes that the agency's success is directly linked to his clients’ achievements, challenges, and growth. Anthony is a bold thinker with big impact ideas, leading his clients through a full-service digital experiential advertising agency. He considers himself an integral extension of his clients’ teams, committed to delivering the best solutions for every challenge presented. All the accounts he manages leverage the agency's independence and agility in the dynamic advertising, marketing, communications landscape, and experiential field marketing and automation. He excels in adapting to change and meeting challenges head-on, ensuring that brands not only meet but exceed their strategic goals.As producers of bold ideas, Anthony and his team thrive on fearless creativity, crafting result-driven strategies that elevate brand equity, awareness, and profitability. They are your growth partner, far beyond traditional agency services. Anthony has a talent for leveraging technology to solve problems and manage accounts effectively. He joined a company that uses artificial intelligence tools and techniques to create digital marketing strategies focused on increasing revenue, enhancing brand awareness, and improving customer retention—all while optimizing costs. Specializing in assisting startups, small businesses, and large enterprises, his team excels in adapting business models and processes to remain competitive in today's market. With experience across various industries, Anthony and his team provide valuable growth insights. They are adept at tackling challenges and helping businesses navigate the evolving content and media landscape.

Austin, Texas, Us

Anthony was inspired by the founders of Homestead Brands and joined to help elevate their brands to global recognition.Ecommerce Leadership: Developed direct response business strategies for Homestead Brands' ecommerce initiatives, focusing on acquiring, scaling, and operating brands in the furniture niche. Aligned efforts with the company's mission of fostering connections and growth.Brand Acquisition & Growth: Directed the acquisition and growth of ecommerce brands, using brand strategy and creative analysis to ensure sustainable growth. Encouraged a culture of personal and professional development.Digital Optimization & AI Integration: Implemented digital optimization and advanced analytics, resulting in doubled revenue for Homestead Brands. Led a rebranding effort that increased revenue by 30%.Product Launches & Community Advocacy: Managed new product launches and community advocacy efforts to enhance brand visibility and customer relationships.Big Box & Amazon Initiatives: Implemented strategies for Big Box and Amazon channels, optimizing pricing and incentives to drive sales growth and expand market share.Anthony's leadership and dedication have been key in driving growth and fostering brand excellence in the ecommerce landscape.

Boca Raton, Fl, Us

Anthony embarked on a transformative journey with America’s premier hospitality brand, pioneering the dine-in theater concept and spearheading strategic initiatives to disrupt the industry impacted by streaming services like Netflix.• Strategic Brand Development: Orchestrated integrated marketing for lifestyle hospitality brands and Chef-driven dining concepts across 25 F&B outlets and theaters. Ensured cohesive brand messaging through meticulous Brand Strategy and Creative Briefing.• Budget Management: Managed a $5 million marketing budget, optimizing revenue through hybrid media plans and supervising both external agencies and an in-house marketing team of 7.• Innovative Technology Integration: Introduced virtual tour technology (VR) to enhance B2B private event leads by 39% and F&B revenue by 14%. Developed a new ordering app and lobby kiosk strategy, resulting in a 30% increase in digital revenue.• Promotional Campaigns: Executed annual marketing promotions and loyalty programs, driving revenue growth by increasing trial, visit frequency, and check average. Orchestrated more than 30 large-scale events, including seven new openings across multiple states.• Creative Direction & PR Management: Oversaw creative direction, copywriting, and photo shoots for all advertising materials. Managed PR Agency relationships to secure local and national media coverage, resulting in award nominations for restaurants and theaters.• Strategic Analysis & IPO Marketing: Organized Think-Tanks to analyze brand reputations and competitive landscapes, improving online scores by 10%. Crafted a comprehensive marketing strategy for iPic's IPO, achieving an initial trading price of $18 per share through dynamic campaigns and strategic collaborations.Anthony's visionary leadership and strategic prowess drove iPic's successful transition to the public market, marking a milestone in the brand's journey towards industry disruption.

Beverly Hills, California, Us

At sbe, Anthony led transformative marketing strategies, overseeing brand elevation and consumer engagement:• Strategic Leadership: Directed digital marketing, guest loyalty, CRM, and PR initiatives across sbe's Hotels and Restaurants.• Partnership Management: Forged exclusive alliances with industry leaders like American Express and St. Jude Children's Research Hospital, enhancing brand visibility and fostering strategic connections.• Brand Development: Guided brand strategy, ensuring cohesive storytelling and unique positioning across the portfolio.• Consumer Insights: Leveraged qualitative and quantitative research to develop buyer personas and drive targeted marketing efforts.• Experience Design & Optimization: Led XD initiatives, optimizing CX and UX through digital experience enhancements and app development.• Performance Marketing: Implemented metrics and programmatic advertising to optimize ROI and drive customer acquisition.• Community Engagement: Orchestrated grassroots marketing and strategic sampling to build brand presence and foster community relationships.Anthony's strategic vision and hands-on approach drove success, optimizing marketing efforts and enhancing brand resonance.

At B&P ( The Renant Group) we are passionate about the spirits & wines we select. Our artisan & boutique mindset and appreciation for 'the not mass produced' has led us to seek boutique wineries & distilleries’ renown in their respective region for rare, unique, story and quality yet unknown to the US and LATAM Region. Our spirits & wines can be found on the wine lists of Upscale Hospitality Accounts, Duty Free Stores, Private Jet Companies, Private Islands, Private Banker’s cellars and Private Wine cellars in the USA, LATAM, Central America and the Caribbean. • Full management and P&L responsibility for the South Florida and Latin America business unit operations . • Brand-buzz building, development and directing all marketing platforms with attention to detail. • On goings negotiations with supply contracts with every strategic manufacturer. • Development and management of a distributor network in South Florida, Latin America, Caribbean, Canada and Central America. • Positioning, Insights, Strategy, and activation plans in conjunction with suppliers across the region. • Responsible for the regional management of spirits brands in strategic image key on-premise accounts. • On goings negotiations of marketing and sales agreements with Distributors, Cruises, Hotels, and Private Jet companies to secure distribution. • Coordination of all national accounts promotional and sales activities with distributors and brokers. • Leader of Private Label program for local distributors, chain accounts and Hospitality industry. • In Constant development and search of new brands/ new trends to fortify and grow the portfolio.• Sourcing and negotiations of national brands and legal issues with company lawyers. • Actively and always looking to network with key decision makers and influencers among hospitality, lifestyle brand owners, manufacturers, importers, distributors, on-off trade, politicians, and non-profits organizations.

Plano, Tx, Us

Anthony embarked on a transformative journey from the high-octane environment of Red Bull to join a prestigious team overseeing iconic brands at a multinational corporation. Motivated by a fervent desire to invigorate stagnant brands, he brought strategic leadership and innovation to the forefront of his role.Strategic Vision: Managed a $1 million marketing P&L across Latin America and The Caribbean, driving strategic planning and brand revitalization efforts.Brand Revitalization: Oversaw a $15 million P&L, leading innovative product development and strategic planning for brands like Hawaiian Punch and Snapple.Consumer-Centric Innovation: Led a 3-year initiative to gather consumer insights and develop tailored product innovations, resulting in diverse product portfolios.Retail Excellence: Built high-performing trade marketing teams, driving growth with key retail accounts like Costco and Walmart.Supply Chain Optimization: Initiated packaging enhancements, collaborating with the supply chain to unlock $5 million in additional revenue.Strategic Alliances: Orchestrated regional marketing plans and formed partnerships, leveraging distributor alliances for a 24% increase in regional sales.Anthony's leadership drove growth and success, leveraging strategic vision, consumer insights, and innovative strategies to revitalize iconic brands.

Fuschl, At

Embrace the story of a young marketer, Anthony, whose passion for extreme sports led him to the pinnacle of marketing excellence at Red Bull. Humbled by the call to join the iconic brand, he stepped into the role of Field Marketing Manager, igniting a journey filled with innovation and impact. Ascending swiftly through the ranks from Country Manager to Brand Director, Anthony left an indelible mark on Red Bull's legacy:•Category Pioneer: Anthony spearheaded the energy drink category's introduction and growth, shaping a dynamic marketing team steeped in Red Bull's visionary ethos. Completing the Red Bull Marketing College in Austria, he epitomized excellence.•Community Architect: Anthony orchestrated immersive Community Engagement, Grassroots, and Guerrilla Marketing, fostering deep brand connections and a sense of belonging.•Youthful Connection: Pioneering College Marketing and Event activations, Anthony deeply resonated with students and young adults, forging lasting bonds.•Strategic Partnerships: Through Extreme Sports Events and Galas, Anthony expanded Red Bull's reach and established key alliances.•Global Expansion: Leading forays into new territories, Anthony drove brand growth through Cultural Adaptation and Distribution Management.•Innovative Branding: Guiding new brand launches and extensions, Anthony infused Consumer Research and Agency Collaboration, driving brand evolution.•Influencer Amplification: Anthony developed robust Influencer Marketing strategies, forging impactful Content Partnerships and engaging Brand Ambassadors and Thought Leaders.•Holistic Management: Demonstrating prowess in Business Management, Anthony adeptly handled P&L Management, Budgeting, and Strategic Marketing Planning.•Organizational Excellence: Anthony drove Organizational Adaptation and Talent Management, fostering innovation and continuous improvement.Anthony's legacy at Red Bull is one of transformative leadership and unwavering dedication!

Roswell, Ga, Us

After selling his share of his agency, Anthony embarked on a new career journey, driven by his aspiration to work for a multinational company and learn from top marketers and strategists. Joining Kimberly-Clark, he assumed the role of Regional Marketing Manager for the Caribbean Division, overseeing branding, promotional, and marketing initiatives for nine brands.In this capacity, Anthony:• Developed and executed individualized branding programs tailored to each brand in the Caribbean, enhancing their market presence.• Collaborated closely with territory managers to optimize media placements and promotional strategies, ensuring effective brand communication.• Worked in tandem with brand marketing departments to conceptualize and implement national promotions and contests, driving engagement.• Orchestrated the successful launch of six high-profile health centers, managing all aspects of media planning, buying, and partnership coordination.• Forged partnerships for regional promotions across multiple brands, handling press relations, talent management, and logistics coordination.• Implemented multicultural marketing plans, leveraging consumer insights to inform brand strategy and budget allocation.• Managed day-to-day interactions with experiential promo agencies, supporting events, promotions, and communications initiatives.• Collaborated with knowledge management to glean deep consumer insights and translate them into actionable growth initiatives.• Conducted comprehensive Generation X consumer research to inform marketing strategies in the Florida and Caribbean Division.Throughout his tenure, Anthony demonstrated a holistic approach to marketing, combining strategic foresight with hands-on execution to drive brand success and consumer engagement in diverse markets.

In 1994, at the age of 21 and while still in college, Anthony Petitone co-founded Kramer Group, Puerto Rico's pioneering youth and experiential marketing agency. At Kramer Group, Anthony spearheaded brand-driven events and innovative experiential activations, disrupting the traditional advertising agency model. Leveraging ingenious marketing methods, the agency successfully engaged young audiences and promoted brands such as Jack Daniel’s, Coors Light, Bud Light, and Harley Davidson. This groundbreaking approach ushered in a new era of creative promotions and production shops across Puerto Rico and the Caribbean.

Business Administration, International Marketing

High School, Honors/Regents High School/Secondary Diploma Program