Anthony Pica Email & Phone Number

‣ Chief Marketing Orchestrator • Technologist • Writer‣ 14X Certified Salesforce Trailblazer Community Group Leader & Salesforce Marketing ChampionMultidimensional marketing executive passionate about technology, writing, and service leadership. Leveraging my strategic thinking skills and technical acumen, I design systems that accelerate growth. At the start of my career, I founded and bootstrapped a marketing agency to $10.4K MRR while still in college. Soon after, I helped transform a SaaS startup into a multi-million dollar organization by increasing revenue 329% in the first two years of employment.Strategy Design & Go-To-Market⦿ Created annual and quarterly marketing plans for two lines of business—professional services consulting and SaaS products—contributing to 28.49% compound annual growth rate.Product Marketing & Product Management⦿ Designed and executed go-to-market strategy for a SaaS product hands-on, end-to-end: Performed market research, defined product positioning, coordinated with engineering as product manager, and designed product user interface.Sales Enablement & Content Creation⦿ Collaborated with subject matter experts and created case studies, slide decks, infographics, one-page overview PDFs, and ROI calculators.Demand Generation & Sales Pipeline⦿ Increased lead generation 36% year-over-year, helped 2X average deal size, and increased sales opportunity value by 71% through multichannel demand generation tactics. Contributed to millions in sales, earning placement on the Inc 5000 list of fastest-growing private companies in America 6 years in a row.Revenue Operations⦿ Built automated systems to facilitate flow of customer information in Salesforce, including lead scoring, MQL/SQL conversion, campaign influence, data integrity, round-robin territory assignment, audience segmentation, win rate analysis, and more. Designed multitouch revenue attribution models to measure sourced and influenced sales pipeline.Technology Management⦿ Hands-on evaluated, negotiated, implemented, and managed the entire marketing technology stack. Salesforce Certified, Pardot Certified, Marketo Certified, and Google Certified.Salesforce⦿ Decade+ experience in the Salesforce ecosystem with 14 Salesforce Certifications. Founder of the New Jersey Trailblazer Community Group. Salesforce Marketing Champion class of 2021.Coaching & Mentorship⦿ Provided guidance to a team of five direct reports, as well as matrix management. Contributed to placement on the NJBiz Best Places to Work list 7 years in a row.

Listed skills include Marketing Automation, Content Marketing, Customer Experience, Corporate Branding, and 48 others.