Strategic Marketing Leadership:Steering comprehensive marketing initiatives for a multi-million dollar Consumer Packaged Goods (CPG) manufacturer, overseeing diverse responsibilities such as e-commerce management, public relations, event coordination, data and asset management, and creative design/strategizing.E-commerce Management:Successfully oversee and manage a portfolio of over a dozen Shopify stores, achieving a cumulative revenue of over $1 million within the initial 18 months.Digital Marketing Expertise:Proficient in e-commerce marketing strategies, demonstrating a comprehensive understanding of digital marketing channels to drive online sales and enhance brand visibility.Advertising Platforms Proficiency:Adept in managing Google and Meta (formerly Facebook) advertising campaigns, utilizing Google Search Console, and effectively leveraging Google and Microsoft Merchant Centers to optimize product visibility and increase sales.Email Marketing Mastery:Implemented targeted and results-driven email marketing campaigns using Klaviyo, driving customer engagement, retention, and sales growth.End-to-End Shopify Store Development:Demonstrated expertise in building Shopify stores from inception to completion, encompassing strategic planning, design implementation, product integration, and optimization for a seamless and user-friendly online shopping experience.Customized Asset Management Portal Implementation:Successfully spearheaded the design, development, and deployment of a tailored asset management portal, addressing the unique requirements of individual retailer partners, resulting in streamlined collaboration and improved accessibility to essential resources.

B2B Marketing Leadership:Orchestrated B2B marketing strategies for a multi-million dollar CPG distributor in the United States.Managed public relations, social media, event coordination, and graphic design/strategizing to enhance brand visibility.Team Leadership:• Led a diverse team comprising full-time employees, freelancers, and interns to execute marketing initiatives.• Fostered a collaborative work environment to achieve collective goals and drive results.Financial Oversight:• Effectively managed an annual marketing budget exceeding $250K, optimizing resources for maximum impact.• Implemented budgetary strategies to ensure efficient allocation and cost-effective execution of marketing campaigns.

Integrated Marketing Leadership with SAAS Expertise:Led marketing and creative efforts for a national commercial real estate advisory company, managing its weekly publication and SAAS-based national tenant directory.Digital Transformation:Transitioned the weekly publication to digital in 2014, boosting subscriptions by 25% in the first year and developed a custom mobile app for digital subscriptions.

• Managed projects for various retail, food, and hospitality clients that included direct mail, POS, digital, in-store signage, and collateral.• Spearheaded the creation of niche-market startup publication entitled “Living Little Magazine.” Work was featured on TLC's "Little People, Big World" in May of 2007.

• Responsible for project budgeting, pre-press tasks, creative releases, coordinating with production manager, and keeping abreast on client brand standards.• Managed all new business presentations, including Powerpoint decks and any necessary product mockups.• Worked with clients such as Agilent Technologies, Time Warner Cable Business Class, Weekly Reader, and sanofi-aventis.

Assisted ADs and CDs with client corrections. Designed online superstitials for Nextel. Helped design new business presentations. Responsible for making comps and markups of new projects to present to AEs and clients.