- Manage the day to day of accounts while providing strategic recommendations for account growth- Develop virtual engagement plans by consulting with college and university executive leadership to understand their enrollment goals and target audiences- Ensure successful implementation of online events by working collaboratively with Client Services and Marketing teams to effectively support client partners throughout their enrollment campaigns- Analyze data and report on the effectiveness of campaigns to client leadership while making recommendations for adjustments and future campaigns

- Recruit and provide college counseling, planning and advising to prospective freshman students and their parents- Create and manage a marketing plan for the New York territory- Manage the Social Media efforts for the admissions office including Facebook, Cappex, Conduit and other social networks- Use video camera and Final Cut Pro to create, produce and edit videos for the Admissions office to post on the UT website, YouTube and use in recruitment of students- Plan and coordinate all parts of the UT Admitted Student Receptions in Rochester and Albany, NY, as well as present to about 150 people at this reception and 500 people at the Long Island reception.- Present to students on webcasts around the country during our online admitted student receptions.- Supervise and manage two Admissions Counselors and multiple parent volunteers in NY

- Managed and maintained a team of Brand Ambassadors, including scheduling and evaluating performance- Responsible for managing the events on Program Nights and supervising the Brand Ambassadors

- Established and met sales goals for each affinity card program within the NFL, MLB & NCAA- Managed the daily pre-production of events with over 300 successful events completed nationwide - Directly responsible for 150+ Independent Contractors in over 12 markets with clients such as the New York Giants, Cleveland Indians & Penn State University- Maintained all revenue lines with regard to event marketing. Responsibilities included staffing, premium management & application generation- Acted as the liaison between Global Affinity Media and Bank of America- Managed Point of Sale on-site marketing efforts for Bank of America and provided detailed analysis of event performance

- Developed sales leads and cold called potential clients- Conducted sales research for interactive television program and demolition company

- Produced and edited segments for Yankees and Nets Magazine weekly television shows- Assisted Yankees Magazine with preparation for its weekly broadcast on the YES Network- Logged tapes and uploaded footage for producers

- Operated the soundboard and used Instant Replay and SoundFX to play audio at Legends Field for Spring Training Games - Assisted scoreboard director with setting up equipment and player interviews during Spring Training