Anthony Pisano Email & Phone Number

Stamford, Ct, Us

Spearhead company-wide responsibility for the global marketing effort, focusing on driving new business development.Develop and implement sales strategies, ensuring effective execution and management of the sales process.Conduct comprehensive market analysis, segmentation, and opportunity profiling to inform business decisions.Oversee marketing programs and communications, including promotions, collateral materials, web page management, SEO, social media, public relations, campaigns, and newsletters.Create and maintain product features and benefits cut sheets to effectively showcase offerings.Execute direct marketing initiatives, including telesales, direct mail/email campaigns.Develop and implement a staffing plan to ensure the feasibility and execution of marketing plans.Manage a dedicated team of 2-3 individuals, providing leadership and guidance.Continuously evolve the brand strategy to align with industry trends and maintain relevance.Advise external agencies to ensure consistent and relevant brand messaging across all content and collateral.Create and manage a suite of sales enablement support collateral.

Greenwich, Connecticut, Us

- New Business sales of $733,000+ in 10 months - Direct Marketing efforts accounted for $270,000 in 10 months- Lead and manage all sales and marketing for the company- Design and develop marketing strategies to achieve business targets

Greenwich, Connecticut, Us

- Led the company’s sales and marketing efforts.- Evaluated and developed sales and marketing strategies.- Planned, coordinated, and implemented initiatives to maximize profits and market share.- Built awareness and positioning for the Hunt Scanlon brand.- Worked closely with the conference head to plan, position, and implement annual business recruiting conferences and digital platforms.

Green Bay, Wi, Us

New York, Ny, Us

- Exceeded monthly sales goals for 28 continuous months- Grew book of business 11% in 2020 (during covid)- Increased book of business YOY for 3 years

New York, Ny, Us

New York, Ny, Us

San Francisco, Ca, Us

Top social seller within Yelp, also top 1% in social selling when compared to others in my industry. Strategize with C-level clients to develop and implement effective enterprise-wide social and digital marketing campaigns.Utilize consultative approach to ensure client social and digital marketing KPIs are achieved.Build and maintain excellent client relationships while becoming more of a strategic partner.Maintain competitive knowledge of Yelp competitors and client competitors.Demonstrate senior seller leadership by coaching, mentoring and developing sales AEs.Account management focusing on increased customer satisfaction, retention and account growth. Analyzed client and competitor data and past programs to recommend future campaigns.

San Mateo, California, Us

Mobee uses crowdsourcing to collect data through our mobile application in real time. Mobee captures real time data, photos and insights at the store level (in aisle, at shelf, at POS). After we collect the data we process the information and push the insights to a dashboard for our client’s view and download.Ultimately, our in-store data helps marketers and customer teams quickly understand what’s going on at shelf so they can then improve execution and performance over time.Create and execute marketing campaigns to drive interest in Mobee and identify leads.Conduct web-based and in-person sales presentations to all levels of client teams.Responsible for implementing strategy to achievement business development goals.Develop and maintain relationships with key stakeholders in CPG and Retail accounts.Created new business (Prospecting to Proposal) with Fortune 500 Brands & Retailers.Work collaboratively with Marketing, Inside Sales to develop and implement new marketing campaigns.Responsible to Create and Maintain my own pipeline through prospecting, leveraging personal and professional network.Create and execute marketing campaigns that net solid, qualified leads.Maintain accurate forecast, prospect stage and opportunity stage.

Stamford, Ct, Us

Brand Development and Project Management:Built national account from $500k to $1.5m in annual revenue, while maintaining sales of $2m in other accounts.P&L/Budgeting/Forecast Ownership.Regional/National Account experience – Southeast Grocers(Winn-Dixie,Bi-lo), Harris Teeter, Sears/Kmart, FreshDirect, Dollar General, Raley's, Brookshire's and Mapco.Exceeded sales targets year over year.Analyzed all account to uncover potential new business. Contract Negotiations, Estimates & Invoicing Responsibilities.Liaise between internal, external and client teams.Prepare and Present to VP/C-suite level.

Stamford, Ct, Us

Managed product life cycle of 100+ products.New product development.Forecasting and Promotional calendar management.Launched 4-6 new products Annually.Competitive landscape analysis.Managed and approved all print advertisements.Managed all marketing for new product launches and promotions. Worked directly with internal and international engineering on product development. Analyzed sales data to project future sales and promotions. Presented new products and promotions to our external sales teams bi-annually.Attended all major industry tradeshows to identify any evolving trends.Developed pricing for all products in category.Owned all P&L’s and COG’s for products in my category.

Masters, Business Management

Associates, Liberal Arts

Education record