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With a track record as an innovative and strategic Senior Media and Growth Marketing Executive, I possess a history of implementing high-impact, data-driven media and digital marketing solutions.My skills include my ability to lead productive and engaged teams to drive effective programs that deliver results and contribute to organizational revenue and growth. By transforming media models and implementing integrated strategies, I am able to leverage market data and insights to expand audience segments and boost brand presence.My reputation as a champion for marketing effectiveness and global media strategy with expertise in instituting new technologies and media models is demonstrated in my work history. Connect with me if my skills may be an asset to your organization, or if you are interested in networking with other industry professionals.
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Board MemberTag Marketing SocietyAtlanta, Ga, Us
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Client Partner, North AmericaEbiquity Plc Apr 2024 - PresentLondon, England, Gb -
Head Of Media & Growth MarketingSerta Simmons Bedding, Llc Mar 2022 - Sep 2023Doraville, Ga, UsWith this company, I managed brand and performance marketing investments and served as a member of direct-to-consumer leadership team. I headed digital marketing strategy and media advertising to drive brand growth while transforming organization's media model. I supervised a highly-engaged, remote team of 20.Some key achievements in this role include:• Designed integrated holistic, full-funnel media mix strategy and new full-funnel media operating model that increased media return on ad spend (ROAS) by 8% and saved $400K in costs. -
Head Of Global Media ServicesThe Coca-Cola Company Jan 2021 - Mar 2022Atlanta, Ga, UsWith this organization, I pioneered the company's first international media services function to increase consumer interactions and strengthen brand awareness. I standardized media classification and data management improving accuracy and automating reporting, and built the company's first global programmatic ad-technology stack. Some key achievements in this role include:• Streamlined programmatic advertising by consolidating 20 demand-side platforms (DSP) into two global agreements.• Yielded $120M in efficiency gains through leading initiative to unify global ad-tech and standardize measurement and KPI framework. -
Global Media DirectorThe Coca-Cola Company Nov 2016 - Dec 2020Atlanta, Ga, UsIn this role, I implemented a new global integrated marketing strategy. I collaborated cross-functionally to define programmatic advertising and data stack, and oversaw the international Request for Proposal and deployment of Google Campaign Manager, Integral Ad Science (IAS), and Salesforce DMP across 32 markets. I also instituted company’s practice for brand safety and suitability and authored Responsible Marketplace Principles. Some of my achievements in this role include:• Equipped leaders worldwide with Company’s first Global Audience Planning Playbook of data-driven strategies that leveraged consumer segmentation and geotargeting.• Directed 12 agency reviews in 18 months resulting in $5M in cost savings to organization.
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Director, U.S. Media & ConnectionsThe Coca-Cola Company Mar 2014 - Oct 2016Atlanta, Ga, UsIn this role, I instituted the company's first in-house communication planning agency. I oversaw the organizational structure, hiring, and strategic partnerships while building products, service credentials, and work plan strategies. I grew the department scope, internal customers, and media spend. I also partnered and negotiated with Facebook and MRI to activate consumer data for media targeting.A key achievement in this role includes:• Expanding the team to service seven internal clients within first year while managing $100M in media spending.
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Sr. Manager, U.S. Media & ConnectionsThe Coca-Cola Company Jul 2011 - Mar 2014Atlanta, Ga, UsIn this position, I developed branded marketing content programs for the portfolio leveraging partnerships, new media platforms, and digital technologies. I built a strategic communication campaign for vitaminwater and delivered the company's first YouTube video strategy. I promoted products through content distribution and re-targeting strategies across YouTube and Google channels.Some key achievements in this role include: • Executed Make Boring Brilliant campaign that boosted positive brand sentiment for vitaminwater to all-time-high.• Used Market Mix Modeling (MMM) to optimize the balance of digital and traditional media to deliver a 40% ROI improvement.
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Manager, Global MediaAmerican Express Jan 2008 - Jul 2011New York, Ny, UsWith this company, I delivered customized marketing programs, and launched content for card loyalty communities. I led the marketing program for Global Corporate Card Business, and deployed branded digital and live Unstaged concert series with YouTube. I partnered with internal data team to build data-driven storied content for site visitors.A key achievement in this role includes:• Created content-centric lead generation initiative targeting mid-market segment for American Express Corporate card that secured 10 new clients while generating $3.9M charge volume in the first year. -
Communication Planning DirectorCarat Oct 2004 - Dec 2007London, England, GbWith this company, I implemented an integrated marketing strategy driven by data and consumer insights to promote new product lines. I acquired new consumer segments and initiated customized co-viewing programming through media investment management.A key achievement in this role includes:• Grew Pampers NA sales to $3B by identifying new consumer segments and optimizing TV programming and media spend investments. -
Assistant Media Planner/Media PlannerMpg Mar 2003 - Oct 2004New York, Ny, UsManaged vendor RFPs, negotiations, Insertion Orders in plan's execution. Made strategize plan and budget allocation recommendations by analyzing syndicated media consumption and audience data.
Anthony Martinez Skills
Anthony Martinez Education Details
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Columbia UniversityStrategic Communication -
Cornell UniversityMarketing Analytics
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Cornell UniversityData Analytics 360
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New York UniversityMarketing & Brand Management
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Suny New PaltzMarketing
Frequently Asked Questions about Anthony Martinez
What company does Anthony Martinez work for?
Anthony Martinez works for Tag Marketing Society
What is Anthony Martinez's role at the current company?
Anthony Martinez's current role is Board Member.
What is Anthony Martinez's email address?
Anthony Martinez's email address is an****@****ola.com
What is Anthony Martinez's direct phone number?
Anthony Martinez's direct phone number is (800) 520*****
What schools did Anthony Martinez attend?
Anthony Martinez attended Columbia University, Cornell University, Cornell University, New York University, Suny New Paltz.
What skills is Anthony Martinez known for?
Anthony Martinez has skills like Digital Strategy, Integrated Marketing, Digital Marketing, Social Media Marketing, Social Media, Online Advertising, Digital Media, Media Planning, Interactive Marketing, New Media, Communications Planning, Advertising.
Who are Anthony Martinez's colleagues?
Anthony Martinez's colleagues are Avé Freeman, Angelena Wilson, Batulzii Nyamaa, Madeline Lipthrott, Cameron Bogan, Lagger Huỳnh, Nicholas Garret.
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