Anthony Potter Email and Phone Number
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A global product launch champion.An authentic and engaged global marketer who empowers people to succeed by optimizing new product launch strategy and execution. Challenges teams to understand the market in unique ways, create differentiating strategies and execute tactics with excellence. Keeps things simple with insightful analysis and clear leadership. Experienced in upstream and downstream roles.Team Leadership, Coaching & Mentorship, Developing Global Strategy, Strategic Leadership, Market Research and Analysis, Product Development, Positioning, Product Launch, Downstream Marketing, Portfolio Management (inc. P&L), Sales Planning, Customer Relationship Management, Quality Management, Process Re-engineering, Presentation skills.Key Accomplishments• Built and instituted marketing as a true and sustainable value driver in a 150-year-old organization.• Led an initiative that grew a $20M brand to $200M in under 5 years. • Spearheaded a global strategy for a $550M mature business that improved margins by 12%.Specialties: Leadership, Marketing, Healthcare, Medical Device
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Self-EmployedAustin, Tx, Us
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Global MarketingSmith & Nephew 2017 - PresentWatford, Hertfordshire, GbI believe that great technology in the hands of skilled clinicians, who care, makes a difference in patients' lives.
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Strategic Marketing AdvisorHumotech Jan 2017 - PresentPittsburgh, Pa, UsI believe that looking at the world differently will lead to better innovation and better execution. -
Customer Marketing & Continuing EducationHanger 2011 - 2017Austin, Texas, UsI believe that empowered individuals and teams are the heart of organizational growth. As a marketing team we established a company wide marketing philosophy while building a team that defined sales and clinical activities across the US.• Co-chair of the Corporate Quality Council reporting to the Board of Directors• Led the Hanger Clinic strategic planning process for 5 years delivering sustained market share growth.• Was recognized for insightfully segmenting patient populations that delivered greater than market growth in prosthetics and pediatric orthotics.• Differentiated Hanger Clinic by initiating and establishing a continuing education program that delivers over 10,000 Continuing Education Units (CEU) a year.• Established and led a company wide product launch process that manages over 120 products a year.• Was recognized for my role in securing refinancing of $280M of debt. -
Annual Congress PlanningAmerican Orthotic And Prosthetic Association 2013 - 2016Alexandria, Va, UsI believe that sharing ideas and insights among healthcare professionals is the way to expand best practice and raise the bar. -
Global Product MarketingDentsply Sirona 2008 - 2010Charlotte, North Carolina, UsI believe that simplicity is derived from insights and a deep understanding. With a team of six we redefined three mature brands, generating over $180M, and created robust lifecycle management plans that drove top and bottom line growth. • Uncovered customer beliefs, created clear brand positioning & built robust product development plans that turned overall declines into 4% growth in the first year.• Led a company wide project to establish a product development & launch process to streamline decision-making and reduce time to market.• Led an international sales organization and grew business by $1M per annum. -
Global & Local MarketingConvatec 1998 - 2008London, England, GbI believe that technology (and access to it) are what drives our evolution and thus how we grow as individuals and as a society. We developed and launched new technologies to win for patients and our organization.Ostomy Care Global Franchise (US)• Led a cross-functional, global team to design and establish a world class Product Development and Launch Process.• Streamlined the product portfolio by 65% while increasing sales and improving margins by 12%.Wound Therapeutics Global Franchise (UK)• Grew a $20M brand into a $200M technology brand with the launch of Hydrofiber® & AQUACEL® Ag.• Established a pipeline of product ideas to significantly expand market opportunities. Local Marketing (UK)• Turned around a declining business and generated a first year growth of 3% with the launch of Esteem®. -
Associate ConsultantA.T. Kearney 1994 - 1996Chicago, Illinois, UsUndertook a range of consultancy projects includingThe integration of OT and PT services at a General HospitalA European procurement model for a new blood refining technology (Medical Technologies Europe)An NHS Business Process Engineering project for the restructure of A&E and Orthopaedic services (AT Kearney)
Anthony Potter Skills
Anthony Potter Education Details
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University Of LiverpoolPublic Health -
Lancaster UniversityMaster'S In Business Administration (Mba)
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University Of NottinghamHealthcare
Frequently Asked Questions about Anthony Potter
What company does Anthony Potter work for?
Anthony Potter works for Self-Employed
What is Anthony Potter's role at the current company?
Anthony Potter's current role is Global Medical Device Marketing.
What is Anthony Potter's email address?
Anthony Potter's email address is an****@****ail.com
What is Anthony Potter's direct phone number?
Anthony Potter's direct phone number is (512) 777*****
What schools did Anthony Potter attend?
Anthony Potter attended University Of Liverpool, Lancaster University, University Of Nottingham.
What skills is Anthony Potter known for?
Anthony Potter has skills like Cross Functional Team Leadership, Medical Devices, Marketing Strategy, Product Marketing, Strategy, Product Launch, Strategic Planning, Leadership, Marketing, Global Marketing, Business Strategy, Market Development.
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