Anthony Primavera Email & Phone Number

New York, NY

A creative, high‐energy leader who is passionate about applying the right digital marketing strategies and tactics to achieve business results. My expertise includes Search Engine Optimization, website analysis, conversion rate optimization, Attention Driven Design, Content Marketing, A/B Testing, Paid Search, Social Media Marketing, and User Experience..

The Director of Web Services leads the Web Services Department, the group responsible for the support, optimization, and utilization of IIR, PTi, and IBC websites. The role is one of fulfillment, identifying and fulfilling the needs of the business; as well as one of strategy, often relying on understanding of the audience, organization, industry, and/or.

Created the position Online Content Manager in 1999 to focus on original content production for IIR... somewhere along the way I became "the accidental project manager" and have successfully launched 6 e-commerce websites for IIR and PTi. Today my responsibilities are more like those of a Web Services Director - bringing new functionality to the IIR and.

New York, NY

As a Conference Manager I was responsible for producing IIR marketing events. The core of this role involved researching topics, developing agendas, recruiting speakers, writing brochure and marketing copy, and running the live event. Additionally, producers have a hand in marketing and identifying the secondary market, and the whole thing ties up neatly.