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Seasoned marketer and digital native with an entrepreneurial spirit and proven track record for bringing innovative technologies to market.Through a mix of demand gen campaigns, events, social, and digital marketing, I've successfully scaled numerous organizations in pipeline and presence in the market. My previous experiences have ranged from developing programs that support entire sales organizations, all the way up to direct initiatives with C-level executives. Specialties Include: demand generation, social marketing, field marketing, marketing ops, analyst relations, digital marketing, and content management.
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Senior Demand Generation ManagerNetapp May 2022 - PresentSan Jose, California, Us -
Senior Marketing Manager, Demand GenerationInstaclustr Jan 2020 - May 2022Redwood City, California, UsResponsible for leading community engagement and full-cycle demand generation activities including US corporate events and field marketing, global webinars, global content syndication programs, email campaigns, analyst and public relations, sales enablement, and social media.Acquired credativ March 2021 -
Growth Marketing ManagerInstaclustr Oct 2018 - Dec 2019Redwood City, California, Us -
Social Marketing ManagerRiverbed Technology Apr 2018 - Oct 2018San Francisco, California, Us- Drove global social marketing strategy including managing social media agency, company-wide employee advocacy program, blog calendar, and reporting- Developed organic social campaigns to support demand generation activities, events, product launches, and press announcements- Implemented a social testing plan, increasing total social engagements and traffic to site- Coordinated weekly communications newsletter discussing marketing initiatives, company announcements, and social best practices. -
Marketing Communications SpecialistZscaler Jul 2015 - Mar 2018San Jose, California, UsSocial:- Managed overall social marketing strategy and developed content appropriate for each channel, increasing total follower count by over 300%- Launched employee advocacy program, onboarding entire sales organization of over 300 employees, generating 10,000+ shares, 10+ million impressions and 16,000+ clicks per quarter- Developed and executed social programs to support marketing campaigns, executive thought leadership, sales training development, events, and webinarsContent:- Managed editorial and blog calendar in addition to developing content for rapid response - Managed delivery and placement of written content for blogs, contributed articles, and syndicated pieces- Coordinated with various departments, including product, demand generation, HR, security and research to develop content streams for various channels- Developed supporting graphics, quote cards and/or infographics to accompany each piece of contentAnalyst Relations:- Schedule and manage briefings, inquiries, and SAS days with various analyst firms including Gartner, 451, and IDC- Report and document interactions with an SCI to present to the the CEO- Highlight and source relevant research to distribute to appropriate teams and drive strategyAdditional Priorities:- Managed external vendor relations and contract negotiations within the communications department- Managed analytics platforms and metrics for the communications department- Assisted with tradeshow staffing and onsite booth management and promotions**Converted full-time from Digital Marketing intern -
Brand Marketing AmbassadorNeato (Agency) Sep 2015 - Dec 2015Chicago, Illinois, Us- Managed 1 of 10 regions throughout California- increasing regional account sales by over 10% - Oversaw a monthly marketing budget of over $8,000 - Served as the liaison between the client, Neato, and local accounts to build sales and distribution in my region- Engaged with consumers at on-premise events to increase client's social media presence and local sales- Defined and tracked campaign effectiveness to analyze consumer patterns and restructure campaigns accordingly -
Communications And Training AssistantUc Davis Mar 2015 - Aug 2015Davis, California, Us- Coordinated with management and training teams to plan and direct programs that enhance the knowledge and skills of employees- Created presentations, newsletters and other materials to communicate product information, training workshops, relevant industry news, and department policies - Contributed to the anticipation, identification, tracking and resolution of issues and risks affecting training and communications.- Managed and consistently updated the Facilities Management website using the Web Content Management System Cascade -
Sales Generation Manager (Mit)Guess?, Inc. Jun 2013 - Mar 2015Los Angeles, Ca, Us- Implemented updated protocols and selling techniques, increasing quarterly sales by 8%- Attended networking events to recruit for both associates and management- Trained and developed new associates abilities to provide effective customer service and develop company culture, significantly decreasing employee turnover rate- Drove and increased sales through coaching and training team members resulted in increasing KPI's and company directives
Anthony Gil Skills
Anthony Gil Education Details
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University Of California, DavisCommunication And Economics
Frequently Asked Questions about Anthony Gil
What company does Anthony Gil work for?
Anthony Gil works for Netapp
What is Anthony Gil's role at the current company?
Anthony Gil's current role is Senior Marketing Professional.
What is Anthony Gil's email address?
Anthony Gil's email address is an****@****str.com
What is Anthony Gil's direct phone number?
Anthony Gil's direct phone number is +140853*****
What schools did Anthony Gil attend?
Anthony Gil attended University Of California, Davis.
What are some of Anthony Gil's interests?
Anthony Gil has interest in Social Services, Education.
What skills is Anthony Gil known for?
Anthony Gil has skills like Social Media, Public Speaking, Microsoft Office, Marketing, Microsoft Excel, Event Planning, Microsoft Word, Organizational Leadership, Public Relations, Digital Marketing, Team Management, Community Outreach.
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